As a Business Coach, I consistently see one business challenge stand out above all others: having the ability to attract enough clients to earn a predictable income.   For many entrepreneurs, this has been compounded following the Covid19 chaos. But the good news is, there is one strategy I believe can help business owners in…

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8 Marketing Myths that are Holding Back your Business from Success

s   I’ve noticed that despite knowing what to do to move my business forward, I’m often hesitant to take action.   Do you ever get this?   There are many reasons why I hold back. Sometimes I’m scared because I don’t know what will happen next.  Other times I’m scared because I do know what will…

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How to Market Your Small Business

  Two decades ago, I studied for my Post-Graduate Diploma in Marketing. It was HARD!   I thought that with a relevant degree and five-years experience in Small Business Marketing, the Diploma would be a breeze. Boy was I wrong!   The Chartered Institute of Marketing (CIM) curriculum was thorough, and the assessments and exams…

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How to find your first clients for your new business

One of the biggest concerns keeping new business owner awake at night is the question: ‘How will I find clients for my new business?’.   In fact, this question can become so much of a concern for some new business owners, that they never get their business started at all!   It’s an understandable worry,…

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