Creating a real business – rather than an expensive hobby – comes down to just ONE thing: Clearly articulating your True Value.
More specifically, until you learn to confidently communicate, market and sell your value in ways that feel natural to you and attract your dream clients you will remain stuck in a perpetual loop of self-doubt, anxiety and overwhelm.
That said, few women have ever been taught, or encouraged, to identify and proudly share the real value of what they do. So most aren't sure where to begin when it comes to talking about the impact of the work they do, much less feel confident and comfortable doing so.
It’s my mission to help you turn that around, so you can look forward to more clients, certainty and joy from your business. And it’s my firm belief, that you are already closer to success than you may realise!
Through the 12-week Dream Client Attraction Blueprint programme, I’ll guide you step-by-step as you discover your true value, learn to articulate this in ways that feel comfortable and natural and then build this into each amazing thing you do.
The result will be real business momentum and an income and impact you feel proud of.
Just imagine if…
Your Dream Clients instantly saw you as their obvious choice of service provider
Once you can articulate the true awesomeness of what you do and have a service offering that perfectly addresses your client's biggest problems, you will quickly start to get more of the right attention from the right people … and with far less effort.
Sharing your message online and in person felt natural, comfortable and easy
Attracting more clients, when done right, has nothing to do with being ‘in your face’, manipulative or contrived, as is commonly taught today.
Once you understand the unique value seeding approach to articulating your value, you’ll be able to attract perfect clients in a way that generates value, feels authentic and is enjoyable and easy to deliver.
You could sell without ‘selling’
Truth be told – you already can! Most women don’t know it, but they are naturally gifted when it comes to sales, especially those who are introverted or have a service-mindset. Through the Dream Clients Blueprint, you’ll go on a ‘Heroine’s journey’ to unlock the innate skills you already possess so you can enjoy conversations that feel natural and result in more happy clients with ease.
You didn’t experience self-doubt, overwhelm or procrastination
The question: “Am I really good enough?” stands in the way of too many women. Until you can move beyond this harmful self-talk, you’ll never create the real business you deserve, no matter how strong your plans are. That’s why the Dream Client Attraction Blueprint places a special focus on helping you replace your doubts and limiting beliefs with empowering truths, positive thinking patterns and a robust entrepreneurial mindset.
Whether you are brand new to business or established and ready to grow, the Dream Client Attraction Blueprint’s award-winning programme will show you exactly how to confidently build and grow your business, so you can stop feeling like a business imposter, and instead book more of the right clients and earn an income that matches your impact - in as little 12-weeks!
Where did your last 12-weeks take you?
“Invest in yourself - it will pay back sooner than you think!”
“Melitta's Dream Clients Blueprint is exactly what every entrepreneur needs to map out their steps to success.
"Despite it being a group business coaching programme, Melitta coached me based on my individual needs and guided my business in the right direction. The programme set the foundations of a thriving business and now I have more time to enjoy time with my family.”
Zornitsa Ivanova, Zori Art Photography
How the Dream Clients
Online Platform: Each week, for 12-weeks, you’ll access a video and workbook that will guide you as you master one element of your business, marketing or sales process.
Live Business Coaching: To support you through the process, you’ll have access to weekly live business coaching with me, where we will discuss how to apply your new knowledge to your unique business, for six-months.
This means you always know exactly what to do next, and how, and feel fully supported as you implement your new strategies and start welcoming more of your dream clients into your business.
Live Mindset Coaching: In addition, you’ll have access to mindset development tools and monthly live coaching specifically focused on helping your grow in confidence and develop a robust entrepreneurial mindset, so you can turn doubt and overwhelm into confidence and momentum.
Lifetime Access: The support doesn’t end there. You will have lifetime access to the online platform and private community, so you can revisit the principles and stay motivated as you continue to grow your business well beyond the initial six-months.
By the end of the programme, you’ll know the easier way to attract your dream clients and will be well on the road to having a business you love and an income and impact you feel proud of.
Take a Sneak Peek inside the programme with this
personal tour of the Dream Clients Blueprint platform.
The programme has three core stages:
Stage One: Stepping into your True Value
In their excitement to get up and running, most women miss this crucial first step, causing them to experience self-doubt and procrastination, instead of the income and impact they set out to create.
By uncovering your true value and profitable niche in this first stage, everything else in your business will flow more easily, giving you the foundation for a lifetime of success.
Week 1: Your Passions and Values
Uncover the secret to running a business with authenticity, integrity and confidence, as you get 100% clear on who you are, where your zone of genius lies and finally believe in the true value that you offer.
Week 2: Being your True Self
When you know your WHY, you’ll create success from inside out. This is not only more personally fulfilling, it also helps you build the confidence, integrity and vision to step into your value and steer your business through even the roughest of storms.
Week 3: Identifying your Dream Client
When communicating your true value, it’s vital to keep your Dream Clients in mind. Where does your value intersect with their aspirations? Know this, and you’ll know how your business can make the biggest difference.
No more time wasted on marketing that get ignored. No more failed product launches.
No more wondering what to say or how to say it.
Instead, you’ll create value and meaning through your marketing, deliver exceptional results for your clients, and stop giving discounts.
Week 4: Your Unique Value + Mission
The final step is to understand what you really offer your clients and what sets you apart, so you can build on this difference and create a business that your dream clients will quickly relate to, believe in and want to be part of.
“I shifted my mindset and doubled my profits.”
"The most amazing achievement is the shift in mindset: realising I am worthy and capable of success. Secondly, my profits have more than doubled and I now serve my clients in a more meaningful way.
"Melitta tailors the programme and her advice to the needs of each participant, even in a group setting. Her skills as a business coach and mentor are remarkable."
Stage Two: Value-Centred Offers and Communication
No more struggling to articulate your true value or offer. During this stage of your Blueprint journey, you’ll learn how to communicate your value so you can confidently engage with your future clients in meaningful and impactful ways, that you enjoy.
Week 5: Client Experience by Design
Package your value into a compelling service offering that not only gives your dream clients exceptional results, but also delivers an experience that they can’t help but talk about - bringing you a growing pipeline of right-fit and ready-to-buy clients.
Week 6: Your Marketing Message Matrix
In this interactive session, we’ll work together to create a powerful, yet straight-forward structure to communicate your value in any situation. You’ll end up with a message that’s so compelling, you’ll want to buy your own service! This one message will be the foundation of all your communication, from your online presence, to live networking, to speaking events and more.
Week 7: Power stories
Learn how to collect powerful client testimonials and share stories and case studies that bring another dimension of authenticity to your marketing, and position you above the competition. This will also allow you to quickly step away from any imposter-like feelings, as you’ll have a catalogue of people who confirm and celebrate the value you offer.
Week 8: Authentic Networking
Discover how to network with grace and ease, and naturally weave your marketing message into any networking discussion – even if you typically feel shy and awkward in these situations. You’ll learn that the art of engaging others is easier than you might have realised. And you’ll know exactly how to ensure everyone you meet is never in any doubt as to the value you deliver, prompting them to ask you to: “Tell me more!”.
Stage Three: Attract Your Dream Clients with Integrity and Ease
You’ve done all the prep, and now you are ready to step out into the real world and start changing lives, starting with your own.
Once attracting your dream clients feels natural and easy, you’ll start to see that the sky is the limit in terms of the levels of income, impact and success you can create.
Week 9: Marketing Plan
Discover the secret to building trust and being consistently visible, so you remain at the front of your clients’ mind, comfortably and on auto pilot.
Week 10: Your Online Presence Simplified
Create a compelling message online and 360 system so you can continually attract your dream clients, without having to launch a new website, hire a team of copy of tech experts or spend all your time on social media.
Week 11: Set up Your Feel-Good Funnel
Discover the art of bringing your clients closer to you through a series of natural and compelling steps. You’ll create an experience that seeds your value and stories, while adding real value, ensuring your audience is primed to buy your service at the full price.
Week 12: Value-Generating Sales Conversations
Learn the secret to confident sales with my value-generating sales system that enables even my most introverted of clients to love their sales conversations.
Leave behind any uncomfortable and sleezy sales tactics you may have learned, and instead discover how to create a stress-free nurturing experience that reflects your true value and makes it easy and comfortable for your prospect to say ‘Heck Yes!’.
COACHING BONUS (value £1,999)
Mindset Mastery: Embody Your Value
Sustainable business success can only be achieved once you remove the internal barriers, outdated beliefs and hampering habits standing between you and success. Therefore, mindset mastery is an important part of the Dream Clients Blueprint programme.
During monthly live group mindset coaching sessions, you’ll address your doubts and imposter-like feelings, improve your focus and habits, and replace stress and overwhelm with an enduring sense of calm and control.
These sessions will support you as you embrace your true value, develop expert-ease, become self-full, and build unshakeable self-belief.
Course: MasteringProductivity (value: £247)
Learning about to stay focused and manage your time effectively is a key skill for all business owners. In this course, you'll learn key time management techniques and how to apply them to your daily routine, helping you stay in control and achieve more in less time - and with less stress : )
Tools: Marketing Toolkit (Priceless)
A complete treasure chest packed with masterclasses, tools and templates to help you market your business like a pro.
Masterclass: Expert Masterclasses (value: £247)
External experts share their expertise in high-value masterclasses on topics such as Pricing Strategies, Money Mindset, Health and Wellbeing, Creating Your First Systems and more.
Insights: Inspiring Interviews (value: £99)
Enjoy a series of interviews with successful female entrepreneurs who share the lessons they've learned while building their businesses.
“I'm seeing the world in a completely different way”
“What I've learned through the Dream Clients Blueprint has far exceeded my expectations. I feel that I am ‘seeing the world’ in a completely different way.
"I was enlightened by Melitta and I am now more confident and happier in my own skin. Finally, I know what I need to do to succeed in getting my dream clients and live my dream life!
“One thing I can promise you, you will work hard on your project, but is well worth it. You won’t regret this life/game-changing investment.”
Maria Macedo Areias, Cool Science
It's dozens of business courses in one
A big benefit of the Dream Clients Blueprint programme is that it is the equivalent of taking dozens of separate business courses, saving you time, money and confusion!
Buying separate courses on core business topics comes with many challenges:
- There's overlap and repetition.
- Little consistency of advice
- Not all instructors align with your values or objectives.
- You end up with a 'franken-business plan' that's full of holes and difficult to implement.
- The courses take months to complete one by one
- The combined cost can be high!
By contrast, the Dream Clients Blueprint brings all the client attraction and business growth knowledge you need most, together in one easy to follow step-by-step system, so you benefit from consistent advice that fits together (and works!).
This makes it easier and faster for you to gain real momentum in your business, welcome more of your dream clients into your business, and feel proud of the success you’ve created.
Here’s the bottom line - once you understand your True Value and how to communicate, market and sell this in ways that feel natural, authentic and easy – everything else in your business falls into place fast, and your dream clients start approaching you!
This really is business success made simple and achievable, even if you don’t have a loud personality, business background or prior experience.
Pst... want a sneek peek inside??
Watch this video to take a look inside the programme and see for yourself how all the above elements work together to help you achieve your objectives in as little as 12-weeks.
Supporting you personally at every step
Unlike many group business coaching programmes, the Dream Clients Blueprint experience gives you direct access to Melitta Campbell every week.
The group size is kept small (think semi-private), so you can ALWAYS get your questions answered and benefit from Melitta's expert advice on how to apply your new knowledge to your business in ways that match the lifestyle and impact you want to create.
In addition to the 12 weekly modules above (each one with a video and clear workbook), you will be personally guided through the programme with access to regular live business and mindset coaching:
- Weekly Business Coaching Sessions over six-months, will ensure you never feel stuck or unsure of what to do next as you apply your new learning to grow your business.
- Monthly Mindset Mastery Sessions will help you break through your limits, turn negative thinking into empowering habits and move forward with confidence.
- Regular Expert Masterclasses add additional learning and insights. Leading experts regularly run in-depth Masterclass sessions to deepen your skills and understanding.
- Turbo Calls. As you progress through the programme, you may find you have something you’d prefer to discuss privately or explore more deeply. If so, no problem, just book a call.
This truly is a Business Coaching experience like no other.
The programme will add clarity to your planning,
build your business skills and confidence,
and set you on the path to lasting success.
In applying for a place, you'll book a 30-minute Business Assessment call with me.
This is your opportunity to meet me, discuss your business and goals, and for us to jointly determine if the Dream Clients Blueprint programme is a great match for you.
What happens after you click this button? Watch this video
What Others Have Said About Working with Melitta
"...I feel more equipped..."
“Over the last few months, Melitta has helped me reignite my spark which had started to dwindle under a mountain of admin and marketing woes.
"She has been a constant source of support and thanks to her fabulous (but rigorous!!) programme, I have fallen back in love with being an entrepreneur and feel more equipped to deal with whatever comes next.”
Kate Naegeli, Kensington English
"...I'm now determined to launch my business and I now know I have what it takes to make it work..."
“When I started the 3-month programme I was unsure about what I wanted to do but I knew that I needed some structure and someone on my back. And in my corner. Melitta provided just that.
"Through her structured, but flexible, approach by the end of the first month my business began to solidify in my mind, and on paper. By the end of the whole programme we'd touched on many areas of building a business and I'd learned a lot. Melitta is full of great advice and is very encouraging throughout the process.
"I'm now determined to launch my business and know that I have what it takes to make it work. I also know that Melitta will be there if I falter or need further advice, or a push.
"I recommend Melitta's programme for anyone who wants friendly, structured guidance and a knowledgeable business coach to move them to the next stage in their business.”
Helen Von Dadelszen, Present Potential
"She seriously saved me about two-years of hard work and error!"
"I’ve spent a fair amount of time figuring out, on my own, my offer and messaging with my first project. This time around, with my second business, I decided that I want to skip the trial and error phase and run successful business as soon as possible.
"I turned to Melitta, who I’ve been following on social media for two years. After few sessions with her I felt so empowered, motivated and confident about my business!!
"Melitta helped me to map out a clear offer and product suite, and then create a powerful, meaningful pitch for each one. She seriously saved me about two-years of hard work and error!”
Alena Paturaud, Brainstorm Ton Business
"...I know exactly what I need to do, and I have the tools, understanding and confidence to take consistent action."
"When I joined the Dream Clients Blueprint program, I was drained running my business around my busy family. The Dream Client Blueprint program, however, has got me back on track – and then some!
"The weekly lessons have helped me focus on what’s important and regain my motivation and passion for my business. I am now clear about what direction to take, I know exactly what I need to do, and I have the tools, understanding and confidence to take consistent action.
"I’m really excited for my next chapter in business."
Alix Rayner, MayTwenty
"It’s the best decision I've made for my business."
"When someone suggested I hire a business coach I thought ‘That’s just something for actual business people, not me!’ But something in my gut told me to take a leap.
"I learned so much from Melitta in our initial call, that I decided to invest the money, the energy, and the time for her 12-week program – and it is the best decision I have made for my business.
"In fact, in just three months my customer base has increased, my prices are now aligned with my value which has doubled my profits, my message and content is clear, my online presence is more effective, and my mindset is definitely stronger. I am a real business person - and because of Melitta's network, I am forever part of a community of like-minded women who are constantly championing each other.
"Regardless of what stage your business is in, and no matter what fears may be holding you back - you will not regret joining this special program. It’s incredible how much value is packed into each of Melitta's sessions - and the results are instantly beneficial to both your personal growth as well as your business."
Monica Collier, American English with Monica
"I feel like a new (business) woman!"
"Before joining the Blueprint program, my business was led by my clients.
"Their opinions, schedules and values were driving my business, and I felt that I could never say no to anyone. Because of this, I felt out of control, unclear about my vision and purpose, flustered, stressed, and I lacked confidence.
"After the Blueprint program, I feel like a new (business) woman!
"I have discovered that I do have what it takes to take my business to the next level. I am much more confident and I'm not afraid to say no.
"My vision and goals are much clearer, and due to this my stress levels are lower. I now feel that I am in charge of my business.
"I am so grateful to Melitta, the amazing guest speakers, and the other wonderful women in the group.
"I would highly recommend this program to other woman who have small businesses and feel they could use some guidance."
Kelsey Binggeli-Mullaly, The English Centre
In applying for a place, you'll book a 30-minute Business Assessment call with me.
Some business challenges can be fixed in 30 minutes, others require a more strategic approach, in this session, we'll determine which is your situation, and determine your next best steps forward.
What happens after you click this button? Watch this video