You want to build, grow and scale a meaningful business that will give you the fulfilment, financial independence, and freedom needed to have an impact you feel proud of, while also having time for the important things in life.
The chances are you’re here because, while you know what you want, you’re not yet clear on how to get there.
That’s where I can help.
I’m passionate about helping women build and grow a profitable business they love, communicate, market and sell their true value with confidence and enjoy the fulfilment, income and lifestyle they desire.
Over 25 years in business and entrepreneurship, in London and Switzerland, I’ve learned what it takes to succeed – often finding out the hard way (which is great for you, as it means I can guide you to the easier path and keep you on that path!).
You can read more about my business coaching for women here.
Or, if you’re curious to know how I got here, read on…
A quest for independence
Being financially independent has always been important to me.
Growing up in a single-parent household taught me just how important it is for women to create their own support system—both financially and socially.
That’s one of the reasons why, while working for for Europe’s largest bank in Geneva, Switzerland, I created a Women’s Network—where women could connect, grow and support each other.
Through that network that I realised I wasn’t alone in my search for independence and balance. Every woman I spoke to wanted to engage in meaningful work, but also craved more flexibility.
Their experiences gave me the courage to start my own business when I had my first daughter 15 years ago, instead of returning to my leadership position in marketing and communications.
It was a difficult decision as I loved my job and I had no idea if I could do it! But the thought of returning to full-time employment and only seeing my daughter for fleeting moments each day worried me more—so I knew I had to at least try.
I set myself up as a freelance corporate writer and internal communications consultant. I worked while my daughter took her naps. It was perfect.
As my reputation grew, I worked on many exciting projects for leaders of Fortune500 companies and many parts of the UN, as well as small businesses and solopreneurs, and quickly hit six-figures.
It was all coming together so well—apart from one thing: I’d lost sight of my vision to create balance in my life. As a result, I spent all my time caring for my family and working late nights and weekends to keep up with client demands. I became overwhelmed and exhausted. I developed adrenal fatigue and was on the road to burnout.
It took a while to recognise the situation, but when I did I took steps to change my business model to give me more balance, put me back in control and give me more opportunity for personal growth.
I built a product business under the umbrella of a leading natural health brand. This gave me access to world-class business, sales and leadership training and coaches. It also allowed me, from my home in Switzerland, to mentor and coach women around the world on how to achieve success in a similar business.
As my business and success grew, women started approaching me for help to build and grow their own business. They knew they had a great service to offer, and could get great results for their clients, but they struggled to consistently attract enough clients to feel they had a viable business - and not an expensive hobby!
What they needed most was help to communicate, market and sell their true value in ways that felt meaningful, natural and in line with their desire for integrity.
I quickly realised that all my personal and professional experiences to date, had put me in an ideal position to help these women.
All my life, I've noticed people around me failing to fully appreciate their true value. This lead them to settle for 'average' and hold themselves back, instead of embracing the full range of exciting opportunities available to them.
However, the women's network I created, and the hundreds of women I'd coached to start a successful health business, had shown me just how quickly this can change.
When women start to believe in their value and know how to lean into this in ways that create value for others and feel authentic to them—magic starts to happen!
by helping female understand and articulate their true awesomeness, I saw my chance to do something to change this.
I set about bringing my expertise together into a programme that would, step-by-step, help service-based business owners to:
* Understand and articulate their true awesomeness
* Create value and impact in ways that only they can
* Promote and sell their services with meaning and integrity
* Become known for the results they get for their clients
* Feel proud of their impact and love their lifestyle.
I called it the Dream Clients Blueprint. I believed it would give women a straight-forward path to success. Not by giving them the perfect plan, but showing them how to design their own perfect plan and supporting them through its implementation over time.
While I felt deep inside that I'd created something special, I had no idea that within just four weeks in, my first clients would be already working with more of their perfect clients! A result that has been replicated over and over by my subsequent clients too. You can learn more about their experiences in the 'Client Wins' section of this website.
Since that time, I've coached and supported dozens of women, and a handful of men, through my Dream Clients Blueprint and other programmes. Always with the same results - greater confidence and a flow of dream clients into their business within a few short weeks.
I have also won awards and accolades for the way I provide business growth and mindset support, not just to my paying clients but to thousands of business owners each week through my blog, podcast, public speaking and regular free trainings. You can check those out in the 'Learn' section of this website.
It has always been important for me to share my knowledge and practical experiences to help others grow, and I fully believe the concept that: 'a rising tide lifts all boats'.
So I'm proud that Acquisition International have twice awarded me with the award: Most Influential Business Coach for Women (Europe), LinkedIn have named me as one of the Sales Influencers to follow and one of their most authentic contributors, and I frequently appear on lists of the world's top business coaches.
I'm also proud to have contributed my insights and thought leadership to publications such as Forbes, Fast Company, Thrive Global and many other media platforms and podcasts.
These accolades show that my knowledge is having an impact, and I couldn't be happier to see my experiences help others experience greater success.
One aspect of my story that I haven't touched on yet, is the fact that I'm an introvert. I grew up labelled 'The Shy Girl' - a label that I embraced well into my twenties. In fact, it wasn't until I moved to Switzerland aged 29 that I took steps to overcome my shyness and build my confidence.
In the process of doing so, my career took off, my network grew substantially, bringing with it opportunities to become an in-demand speaker, join several prominent committees and become a TEDx Speaker coach for events in Switzerland and the UK.
In 2019, I started writing a series of books share these experiences and the frameworks and tools I developed to help my journey from 'shy girl' to confident leader, business owner, speaker and more.
'A Shy Girl's Guide to Networking', is now available via all online book stores and by order from 'bricks and mortar' book shops.
'A Shy Girl's Guide to Confident Speaking' is a chapter in the upcoming book: Speaker Journeys.
'A Shy Girl's Guide to Marketing Your Own Business' is due for publication the second half of 2023.
I’m based in French-speaking Switzerland, but work with ambitious women around the world to help them embrace, communicate and sell their true value, so they can have positive outcomes for more of their Dream Clients.
All while building their mindset and leadership skills and developing a business model that allows them to enjoy the income and lifestyle they both desire and deserve.
If that sounds exciting to you, I’d love to introduce you to my signature business coaching programme–I’ve designed it especially for you!
It’s called: The Dream Clients Blueprint
Just for fun, here are few random facts you won't find on my bio ; )
Here's how I can help you
If you are ready to turn your passion for making a difference into a thriving businessLet's get your dream client
My books offer an alternative approach business-building so you can grow in confidence as you grow your business and impactDiscover my books
Each week on the Driven Female Entrepreneur podcast I interview successful women about their business journey and their best advice to help you dream bigger and achieve more in your business.