I'm a business coach, communications expert, bestselling author and creator of Value Whispering® — a smarter way for experienced experts to communicate their value, attract the right clients and grow their business without louder or pushier marketing.
Over the past 30 years, I've worked across marketing, communications and business growth — from global organisations and UN agencies to building my own businesses here in Switzerland.
And throughout all of it, one question has fascinated me: Why do some brilliant people become the obvious choice, while others — with just as much expertise and value to offer — remain overlooked?
It's a question that has shaped my career, my businesses and, eventually, Value Whispering.
Long before Value Whispering had a name, I was studying how ideas become understood, trusted and acted upon.
My career has taken me through marketing, internal communications, leadership and consulting, working with organisations including global businesses and UN agencies.
I learned how much difference the right message can make, and how easily valuable ideas can be overlooked when people don't immediately understand why they matter.
Then, when my first daughter was born, I left the security of corporate life and started building a business of my own here in Switzerland.
I began as a freelance writer and communications consultant, working while my daughter slept. Before long, I was working with major international organisations and had built a six-figure business.
From the outside, it looked like success.
But I was working evenings and weekends to keep up with client demands while raising a young family. I'd built a successful business — but not yet one that supported the life I'd wanted it to create.
That experience changed the way I thought about business growth.
Success isn't simply about what's possible. It's about creating a business that works for your strengths, ambitions and the reality of your life.
As I reshaped my own business, I began helping other experts do the same.
And I kept seeing the same frustrating pattern.
These were smart, experienced people doing genuinely valuable work. Their clients loved what they did. But from the outside, it wasn't always easy to understand what made their work different, why it mattered or why someone should choose them.
So naturally, they assumed they had a marketing problem.
They tried to be more visible. Posted more. Followed the latest strategies. Tried to sound more outgoing, confident, polished or persuasive.
But often, more marketing wasn't what they needed.
They needed to recognise what was genuinely valuable about their expertise, understand what mattered most to the people they wanted to help, and make the connection between the two much clearer.
And they needed a way to turn that understanding into marketing, offers and a business that felt natural to them — rather than constantly trying to squeeze themselves into somebody else's version of success.
That was the beginning of Value Whispering.
What began as a way to help my clients has grown into a much bigger body of work.
Today, Value Whispering brings together what I've learned over three decades about marketing, communication, business growth and leadership — alongside everything I've learned from building my own businesses and working with hundreds of experts around the world.
At its heart is a simple belief:
People don't always choose the best expert.
They choose the one whose value they understand best.
My work is about changing that.
Through my coaching, books, podcast, speaking and training, I help brilliant people uncover the value within their expertise, communicate it with clarity and build businesses that make that value easier to recognise, trust and choose.
Because you shouldn't have to change who you are or become louder to get noticed.
You need the right people to understand why what you do matters.
I've spent more than 30 years working across business, marketing and communications — as a consultant, communications leader, entrepreneur, coach, trainer, author and speaker.
Along the way, my work and ideas have been featured in Forbes, Fast Company, Entrepreneur and Thrive Global.
I've been recognised by LinkedIn for my work in sales and authentic communication, received multiple business coaching awards, and taken my ideas to the TEDx stage.
But the work I'm proudest of happens much more quietly: when someone I've worked with finally finds the words for what they've been trying to express for years, recognises just how valuable their expertise is, or builds a business that works better for them as well as their clients.
That's the difference I want Value Whispering to make.
There's another thread running through this story.
I grew up being known as 'the shy girl'. I was naturally introverted and, for a long time, lacked the confidence to put myself forward. It wasn't until I moved to Switzerland at 29 that I deliberately started working on my confidence and communication.
It changed far more than I expected.
My career grew. My network expanded. I began speaking, leading and taking on opportunities I would once have avoided — eventually becoming a TEDx speaker coach and then stepping onto the TEDx stage myself.
But I never became an extrovert. Nor did I need to.
That experience shaped one of the beliefs I bring to my work today: you don't have to become a different person to become more successful.
You can build visibility, authority and a thriving business around your natural strengths and ways of communicating.
That's why Value Whispering has never been about teaching people to shout louder.
It's about helping you recognise what's already valuable about you, your thinking and your work, and giving you the clarity, confidence and frameworks to let more of the right people see and resonate with this value for themselves. So you can attract more of the right people and opportunities.
I've written books on networking, confident communication and Value Whispering, each packed with practical ideas designed to help you communicate with greater confidence, clarity and impact.
I'm originally from South Wales, near the beautiful Gower Coast, and now live in Switzerland overlooking Lake Geneva with my family and Isla, our extremely fluffy and sociable dog.
Here are a few things you probably won't find in my professional bio:
Here's how I can help you...
Do you crave a life of fulfilment and balance? Are you ready to turn your passion for making a difference into a thriving business?
It’s time to take control...
Discover the secret to networking as a shy girl.
Learn to embrace your natural abilities as an introvert, grow in confidence and shine while networking.
I share my expertise and interview successful women about their business journey on the Driven Female Entrepreneur podcast, to help you dream bigger and achieve more in your business.