In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with Marketing Copywriter and author of 'Survival Skills for Freelancers', Sarah Townsend, about how she has built her business and learned how to survive as a solopreneur.
Starting her own business was never part of Sarah's grand plan, but when her daughter came along and working full-time as a marketing account manager was no longer possible, her boss encouraged her to explore freelance work. It felt like the perfect move so she took the leap...but establishing herself as a new Mum and a new business owner at the same time was not all unicorns and rainbows!
Listen to this episode to learn more about Sarah's journey to date, and her advice for freelance on how to thrive in their new role and build a business their own way.
When you describe yourself as 'just' a freelancer, you diminish the value of what you do. Even if you work part-time, treat your work as a business and show it off with pride. - Sarah Townsend
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In this episode you'll learn:
- How to mange the isolation of working alone.
- The difference when you must own your processes and ways of working.
- Why the right clients love it when you take the lead.
- How to get confident communicating your value with new clients.
- How to find and hire the right freelancer to support your business.
- How to do your best work as a freelancer.
- What to do when a prospective client isn't someone you want to work with.
- How to win the contracts that excite you.
- The importance of having a clear call to action on every blog post.
- Why you don't need to, and should not, struggle alone, even as a solopreneur.
...and much more!
When speaking with a prospective client, look for the spark. If you're values are aligned and you get goosebumps at the prospect of working together, you know you'll produce your best work. - Sarah Townsend
About Sarah Townsend
Sarah Townsend has spent the past 20 years as a freelance marketing copywriter, and is the bestselling author of Survival Skills for Freelancers.
Connect with Sarah
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About Your Host, Melitta Campbell
Melitta Campbell is a Business Coach with a passion for helping women become confident business owners.Since '97, Melitta has been helping businesses grow through stronger value propositions, marketing strategies and leadership. Today she uses her knowledge and experience to help women enjoy greater fulfilment, time freedom and profit from their business through her 121 advisory and group coaching experiences.While her expertise lies in business strategy, communications and marketing, and leadership, having been her own boss for 12 years, Melitta understands that being successful takes a lot more than a perfect plan.
You also need the skills, vision and confidence to implement it. Therefore, Melitta’s coaching programs feature a personalised approach that helps clients build confidence and an entrepreneurial mindset, while also building a profitable value-driven business.
Melitta also supports women through her volunteer work as a LeanIn Circle Entrepreneurship Lead, TEDxLausanne Speaker Coach, and through the content on her blog, across her social media communities, in The Power of Why international best-selling book and here on the Driven Female Entrepreneur Podcast.Could you be Melitta's next business success story?
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