Business is Communication  - Yelena Ganshof van der Meersch

Business is Communication - Yelena Ganshof van der Meersch

January 13, 2021

Or listen on :

Business is Communication - Yelena Ganshof van der Meersch

January 13, 2021

Business is Communication  - Yelena Ganshof van der Meersch
Melitta Campbell, Business Coach for Women - LinkedInMelitta Campbell, Business Coach for Women - Pinterest

Show Notes

In this episode

In this episode of the Driven Female Entrepreneurs Podcast, I speak with Yelena Ganshof van der Meersch, expert in media production and visual marketing, and producer and host of the "INSIDE TOMORROW Innovation & Technology" television series.Yelena has a fascinating background in music, diplomacy, economics, fashion, visual marketing and branding, a range of skills that she blends to help entrepreneurs and companies to better communicate their message visually. It's her restless curiosity and ability to communicate her ideas that has guided her evolution as a business owner and opened doors. Most recently, this has lead her to create and host a television show highlighting the latest developments in Swiss innovation and technology.Listen to this episode to learn more about Yelena's business journey, and her golden advice for female entrepreneurs.

Your brand is an invisible hand that invites clients into your story. Business is, first of all, communication. - Yelena Ganshof"

DOWNLOAD YOUR LISTENER GIFT>> How to Market your Business (without Breaking the Bank) eBook <<


In this value-packed episode you'll learn:

  • The importance of having a digital element to your business.
  • The power of clear and relevant visuals and design.
  • Why business is communication.
  • How sharing your ideas can lead to exciting new opportunities.
  • Ways to react when others copy what you have created.
  • Why preparation is key when it comes to being visible and what to consider first.
  • Why being authenitic trumps being perfect.
  • That being professional means being yourself.
  • How to perform well in media interviews, and why they aren't as scary as you might expect.
  • Why the fastest way to improve your interview and presentation technique is to do more of them.
  • The importance of asking for help; none of us have all the answers.
  • To say yes to more opportunities and media invitations - you never know what doors they will open.
  • Be sure to schedule more time for yourself: your personal development and growth and your self-care.

...and much more!

Women ned to say 'YES!' to more opportunities and media interviews. You never know what new doors they will open! - Yelena Ganshof"

About Yelena Ganshof van der Meersch

Yelena Ganshof van der Meersch is an expert in media production and visual marketing helping companies gain visibility by customers and get noticed by investors. Yelena is a producer and host of INSIDE TOMORROW Innovation & Technology TV talk show in Geneva. Her passion is to uncover brands and technologies to showcase their innovative solutions. She pays special attention to the art of speaking, presentation and being camera ready, which is essential in the fast paced digital world.The international career of Yelena covers an impressive range of experience from the worlds of finance and diplomacy to branding. Siberian by origin, she has over 25 years experience living and working in the US, Russia, Singapore and Switzerland.  

Connect with Yelena

www.brandboosting.comInstagram profileFacebook Page Linkedin page

Join the Driven Female Entrepreneur Community

Come and join like-minded women in the FREE online community for Driven Female Entrepreneurs.You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!> The Driven Female Entrepreneurs Club

Other Episodes you May Enjoy...

Building Confidence through Trust and FaithFinding your Natural Confidence and True PathGrowing into your True Kick-Ass Self> More Podcast Episodes

About Your Host, Melitta Campbell

Melitta Campbell is a Business Coach on a mission to help women become confident business owners.Since '97, Melitta has been helping businesses grow through stronger value propositions, marketing strategies and leadership. Today she uses her knowledge and experience to help women enjoy greater fulfilment, time freedom and profit from their business through her 121 advisory and group coaching experiences.While her expertise lies in business strategy, communications and marketing, and leadership, having been her own boss for 12 years, Melitta understands that being successful takes a lot more than a perfect plan. You also need the skills, vision and confidence to implement it. Therefore, Melitta’s coaching programs feature a personalised approach that helps clients build confidence and an entrepreneurial mindset, while also building a profitable value-driven business. Melitta also supports women through her volunteer work as a LeanIn Circle Entrepreneurship Lead, TEDxLausanne Speaker Coach, and through the content on her blog, across her social media communities, in The Power of Why international best-selling book and here on the Driven Female Entrepreneur Podcast.Could you be Melitta's next business success story?Book your Free Business Growth Call.

Get More Clients with your FREE Listener Gift

The number one question I'm asked is: How can I get more clients?To help you market your business and attract more of your ideal clients, download your free eBook today:

DOWNLOAD YOUR LISTENER GIFT>> How to Market your Business (without Breaking the Bank) eBook <<

Business is Communication  - Yelena Ganshof van der Meersch


Latest Posts

Ignite your Business with Journalling

Write, Reflect and Ignite your business by adopting a simple journalling practice. Just 10 minutes a day could make a big difference to your wellbeing and success.

Read more >

Overcoming Fears and Finding Your Niche: A Guide to Success

Choosing a niche can be daunting, but with the right mindset and understanding, you can overcome these fears and unlock the tremendous potential that lies within your specialised area.

Read more >

How I Became Known as The Value Whisperer

How I became known as The Value Whisperer. And why 'Business Coach' didn't capture the unique way I help women turn their business around. Here's my story...

Read more >


More Episodes

Profit First for Minority Business Owners with Susanne Mariga

Today I’m joined by the inspiring Susanne Mariga, a Certified Public Accountant, entrepreneur and author of ‘Profit First in Minority business enterprises’. Join us as Susanne shares how you can implement Profit First in your business, and get paid!

Listen to Podcast >

The Power of Belief: How to build your business confidence & naturally attract more clients

Discover why Belief is the missing part of your marketing, and why building belief in your product - starting with you - will help you to naturally attract more of your dream clients.

Listen to Podcast >

A Goal with Soul: How to Set Yourself up for Authentic, Enjoyable Success

Today I’m joined by the inspiring Kate Trafford, a Master Coach, author of ‘Get There, Love Here’ and TEDx speaker on the subject of authentic success. Join us as Kate shares her insights on exactly how to believe in and achieve your biggest ‘soul goals’, love every step of your bold journey and grow into your most confident and capable self.

Listen to Podcast >

Feeling lost, confused or overwhelmed
when it comes to growing your service business?

Take the quiz to determine your next best steps (It takes only 3-minutes).

Let's get started →