Business is Communication – Yelena Ganshof van der Meersch
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In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with Yelena Ganshof van der Meersch, expert in media production and visual marketing, and producer and host of the “INSIDE TOMORROW Innovation & Technology” television series.
Yelena has a fascinating background in music, diplomacy, economics, fashion, visual marketing and branding, a range of skills that she blends to help entrepreneurs and companies to better communicate their message visually. It’s her restless curiosity and ability to communicate her ideas that has guided her evolution as a business owner and opened doors. Most recently, this has lead her to create and host a television show highlighting the latest developments in Swiss innovation and technology.
Listen to this episode to learn more about Yelena’s business journey, and her golden advice for female entrepreneurs.
Your brand is an invisible hand that invites clients into your story. Business is, first of all, communication. - Yelena Ganshof Click To Tweet
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In this value-packed episode you’ll learn:
- The importance of having a digital element to your business.
- The power of clear and relevant visuals and design.
- Why business is communication.
- How sharing your ideas can lead to exciting new opportunities.
- Ways to react when others copy what you have created.
- Why preparation is key when it comes to being visible and what to consider first.
- Why being authenitic trumps being perfect.
- That being professional means being yourself.
- How to perform well in media interviews, and why they aren’t as scary as you might expect.
- Why the fastest way to improve your interview and presentation technique is to do more of them.
- The importance of asking for help; none of us have all the answers.
- To say yes to more opportunities and media invitations – you never know what doors they will open.
- Be sure to schedule more time for yourself: your personal development and growth and your self-care.
…and much more!
Women ned to say 'YES!' to more opportunities and media interviews. You never know what new doors they will open! - Yelena Ganshof Click To Tweet
About Yelena Ganshof van der Meersch
Yelena Ganshof van der Meersch is an expert in media production and visual marketing helping companies gain visibility by customers and get noticed by investors. Yelena is a producer and host of INSIDE TOMORROW Innovation & Technology TV talk show in Geneva. Her passion is to uncover brands and technologies to showcase their innovative solutions. She pays special attention to the art of speaking, presentation and being camera ready, which is essential in the fast paced digital world.
The international career of Yelena covers an impressive range of experience from the worlds of finance and diplomacy to branding. Siberian by origin, she has over 25 years experience living and working in the US, Russia, Singapore and Switzerland.
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About Your Host, Melitta Campbell
Melitta Campbell is a Business Coach on a mission to help women become confident business owners.
Since ’97, Melitta has been helping businesses grow through stronger value propositions, marketing strategies and leadership. Today she uses her knowledge and experience to help women enjoy greater fulfilment, time freedom and profit from their business through her 121 advisory and group coaching experiences.
While her expertise lies in business strategy, communications and marketing, and leadership, having been her own boss for 12 years, Melitta understands that being successful takes a lot more than a perfect plan. You also need the skills, vision and confidence to implement it. Therefore, Melitta’s coaching programs feature a personalised approach that helps clients build confidence and an entrepreneurial mindset, while also building a profitable value-driven business.
Melitta also supports women through her volunteer work as a LeanIn Circle Entrepreneurship Lead, TEDxLausanne Speaker Coach, and through the content on her blog, across her social media communities, in The Power of Why international best-selling book and here on the Driven Female Entrepreneur Podcast.
Could you be Melitta’s next business success story?
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