Creating a Mission Driven Business – Jennifer Georgeson
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In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with Jennifer Georgeson, founder of SO JUST SHOP, a business with a mission to transform the lives of those in impoverished communities.
While travelling overseas for her role in International Development, Jennifer noticed that often programs designed to support maternal and child health in developing countries were hampered because women were not economically empowered, and she wanted to do something to help change that.
Listen to this episode to learn more about Jennifer’s business journey, and her lessons in creating an online and pop-up boutique, that empowers women in developing countries.
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In this value-packed episode you’ll learn:
- How long it takes to build a successful brand and business.
- How to bootstrap your marketing.
- How to define which activities to focus on and which to outsource.
- Where to best spend your time as the leader of the business.
- How to choose the right marketing events and opportunities for your business.
- The power of having a strong mission and clear goal.
- How times of challenge and push you to become more resilient and creative.
- Easy and cheap ways to launch an online business.
- The importance of asking for help and advice.
- Why you must be clear in your communications, and how your mission can help.
- What has changed in consumer buying behaviour since the pandemic.
- Why being stubborn as an entrepreneur is a good thing.
…and much more!
My biggest piece of advice for entrepreneurs is to be stubborn in your belief that you can make your vision work. - Jennifer Georgeson Click To Tweet
About Jennifer Georgeson
Jennifer Georgeson has extensive experience in International Development and start-up technology, in both the not-for-profit and for-profit world. Throughout her professional experience, time and again Jennifer saw first hand that barriers to maternal and child health and education were linked to economic disempowerment.
Against this backdrop, she founded SO JUST SHOP, with a mission to transform the lives of those in impoverished communities, by training and upskilling family leaders, equipping them with the education and tools to provide for their families.
With this empowerment, women are able to drive change in their communities and beyond, to improve their country’s economy.
Connect with Jennifer
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About Your Host, Melitta Campbell
Melitta Campbell is a Business Coach on a mission to help women become confident business owners.
Since ’97, Melitta has been helping businesses grow through stronger value propositions, marketing strategies and leadership. Today she uses her knowledge and experience to help women enjoy greater fulfilment, time freedom and profit from their business through her 121 advisory and group coaching experiences.
While her expertise lies in business strategy, communications and marketing, and leadership, having been her own boss for 12 years, Melitta understands that being successful takes a lot more than a perfect plan. You also need the skills, vision and confidence to implement it. Therefore, Melitta’s coaching programs feature a personalised approach that helps clients build confidence and an entrepreneurial mindset, while also building a profitable value-driven business.
Melitta also supports women through her volunteer work as a LeanIn Circle Entrepreneurship Lead, TEDxLausanne Speaker Coach, and through the content on her blog, across her social media communities, in The Power of Why international best-selling book and here on the Driven Female Entrepreneur Podcast.
Could you be Melitta’s next business success story?
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