In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with Janene Liston, The Pricing Lady, about her business journey and how she helps business owners large and small, develop the right pricing strategies and start charging their worth.
Janene didn't start out her career as a pricing strategist, but as a structural engineer (with a passion for bridges!). But a few years into her career realised that she wanted to move into a role where she could use her problem solving skills in an environment that offered more interaction with people. That move took her from the U.S. to Switzerland and soon after into a role as a Pricing Manager for Siemens. When the time was right for her to start out on her own, Janene decided to use her pricing expertise and experience to help small and medium-sized businesses to enjoy greater profits through pricing that is better aligned to their brand and objectives.
Listen to this episode to discover the impact the right (or wrong) pricing can have on your business how to get start designing your own pricing strategy.
Having pricing that's fit for purpose doesn't just fulfil your financial goals, it supports your entire business strategy and brand. - Janene Liston
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In this episode you'll learn:
- How pricing impacts every aspect of your business strategy, not just your financial goals.
- Where to start when finding the right price for your offers.
- The importance of having a clear niche or target market.
- Why setting your price is just one piece of the pricing puzzle.
- The importance of follow through in successfully getting the prices you set.
- How your communication impacts the perceived value of your offer.
- How to confidently stand by your prices.
- Why getting a 'No' response can be a good thing, and what to do next.
- The danger of pricing too low.
- Why preparation is key when it comes to your sales conversations.
- How discounts always come with a trade-off.
- The importance of getting a coach or mentor to support your growth.
- The power of a strong supportive network.
...and much more!
You are in business to make an impact, and that requires PROFIT. It's important to understand how your business decisions, including your pricing, help or hinder that. - Janene Liston
About Janene Liston
Janene Liston is Europe’s most trusted pricing strategist for small businesses. She’s a Certified Pricing Professional, an entrepreneur and a European Public Speaking Champion with 20 years experience in product marketing and pricing.
She teaches small businesses and startups how to create, communicate and charge for the value they deliver - helping them build the right pricing strategy. They can close more deals at the right price and build more sustainable profits.
Connect with Janene
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About Your Host, Melitta Campbell
Melitta Campbell is a Business Coach with a passion for helping women become confident business owners.Since '97, Melitta has been helping businesses grow through stronger value propositions, marketing strategies and leadership. Today she uses her knowledge and experience to help women enjoy greater fulfilment, time freedom and profit from their business through her 121 advisory and group coaching experiences.While her expertise lies in business strategy, communications and marketing, and leadership, having been her own boss for 12 years, Melitta understands that being successful takes a lot more than a perfect plan.
You also need the skills, vision and confidence to implement it. Therefore, Melitta’s coaching programs feature a personalised approach that helps clients build confidence and an entrepreneurial mindset, while also building a profitable value-driven business.
Melitta also supports women through her volunteer work as a LeanIn Circle Entrepreneurship Lead, TEDxLausanne Speaker Coach, and through the content on her blog, across her social media communities, in The Power of Why international best-selling book and here on the Driven Female Entrepreneur Podcast.Could you be Melitta's next business success story?
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