In this episode of the Driven Female Entrepreneurs Podcast, I speak with sales consultant and best-selling author of 'Selling with Noble Purpose', Lisa McLeod.
When Lisa started, she didn't have the intention to create a sales consulting empire. She just knew that she didn't want to sacrifice time with her newborn, and work 'all the hours' for a jerk boss! What she went on to create is inspiring.
Listen to this episode to discover why Lisa believes women have a hidden advantage when it comes to business success, to learn the right way to approach sales and establish your process, and how to accelerate your sales confidence so you help more of your clients get the results they seek.
It's important to recognise that you've got to scale in advance of your growth. Your business will grow at the pace that you move. - Lisa McLeod
In this value-packed episode you'll learn:
- The value of hiring out your weaknesses early on in your business.
- The huge business advantage that women have over men.
- How to speed up your confidence curve.
- Why women are naturally great at sales, but don't often realise it.
- The truth about pushy sales, and why it rarely works.
- That the essence of sales is helping people take action in a way that will better themselves.
- What it really takes to succeed in sales.
- The question to ask yourself to help you find your best approach to sales.
- What a noble purpose is, why you and your business need it, and how to find it.
- How to create your sales process and have effective sales conversations.
...and so much more!
Women tend to think they are no good as sales. They're wrong. The instinctive way they see the underlying issues and care about others, makes them #sales rockstars. - Lisa McLeod
About Lisa McLeod
Lisa Earle McLeod is the global expert on purpose-driven business. She is the author of five books, including her bestseller: Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.
Lisa has spent two decades helping leaders increase competitive differentiation and emotional engagement. She developed the Noble Purpose philosophy after her research revealed, salespeople who sell with Noble Purpose, outsell salespeople who focus on targets and quotas.
Lisa is a former Procter & Gamble Sales Leader who founded her own firm, McLeod & More, Inc. in 2001. She helps leaders at organizations like Cisco, Roche, Volvo, and Dave & Busters drive exponential revenue growth. Her firm’s work has been featured in Harvard Business Review, Forbes, The Wall Street Journal, and NPR. She helps organizations and individuals bring money and meaning together.
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About Your Host, Melitta Campbell
Melitta Campbell is a Business Coach on a mission to help women become confident business owners.Since '97, Melitta has been helping businesses grow through stronger value propositions, marketing strategies and leadership. Today she uses her knowledge and experience to help women enjoy greater fulfilment, time freedom and profit from their business through her 121 advisory and group coaching experiences.
While her expertise lies in business strategy, communications and marketing, and leadership, having been her own boss for 12 years, Melitta understands that being successful takes a lot more than a perfect plan. You also need the skills, vision and confidence to implement it. Therefore, Melitta’s coaching programs feature a personalised approach that helps clients build confidence and an entrepreneurial mindset, while also building a profitable value-driven business.
Melitta also supports women through her work as a TEDxLausanne and TEDxLausanne Speaker Coach, and through the content on her blog, across her social media communities, in The Power of Why international best-selling book and here on the Driven Female Entrepreneur Podcast.
Could you be Melitta's next business success story?
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