In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with Communication Strategist, Pauliina Rasi, about her business journey and how she helps small businesses to share their mighty missions and engage with their audiences through clear and consistent content and grow their businesses.
Pauliina started her business when she had her daughter. She was eager to find a way to work around her family, while also putting her 15 years of experience as journalist and content strategist to good use. Knowing she has a specific talent for transforming any topic into a fascinating text that speaks to a wider audience, she decided to make this service available to local businesses and corporations.
Listen to this episode to discover how you can design your own work balance and how you can adopt a solid content strategy to support your business ambitions.
Successful content that will grow your business relies on consistency - there are no magic bullets that will transform your business overnight. - Pauliina Rasi
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In this episode you'll learn:
- How to get your business and your message out to your audience consistently.
- How to turn your mighty mission into a clear and engaging message.
- Why creating content can often feel overwhelming and what to do about it.
- Tips and tricks to create clear content that attracts your dream clients.
- The way for a business to share their mission.
- Why Consistency matters and how to achieve it (without going crazy!).
- Why it's more than OK to keep repeating your core message.
- Where to start when planning your content.
...and much more!
When you create an easy-to-follow planning process that aligns to what you love doing, and is realistic, it becomes much easier to be impactful with your content. - Pauliina Rasi
Pauliina Rasi is a communication strategist, content creator and the founder of 'Pauliina Rasi Communications'. With over 15 years of experience as a journalist and content strategist, she has helped dozens of mission-driven organisations to take their success to the next level. Her super skill is to transform any topic into a fascinating text that speaks to a wider audience.
Connect with Pauliina
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About Your Host, Melitta Campbell
Melitta Campbell is a Business Coach with a passion for helping women become confident business owners.Since '97, Melitta has been helping businesses grow through stronger value propositions, marketing strategies and leadership. Today she uses her knowledge and experience to help women enjoy greater fulfilment, time freedom and profit from their business through her 121 advisory and group coaching experiences.While her expertise lies in business strategy, communications and marketing, and leadership, having been her own boss for 12 years, Melitta understands that being successful takes a lot more than a perfect plan.
You also need the skills, vision and confidence to implement it. Therefore, Melitta’s coaching programs feature a personalised approach that helps clients build confidence and an entrepreneurial mindset, while also building a profitable value-driven business.
Melitta also supports women through her volunteer work as a LeanIn Circle Entrepreneurship Lead, TEDxLausanne Speaker Coach, and through the content on her blog, across her social media communities, in The Power of Why international best-selling book and here on the Driven Female Entrepreneur Podcast.Could you be Melitta's next business success story?
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