PODCAST : Lisa Cirieco - Entrepreneur - Don't worry about failure, focus on figuring it out

Lisa Cirieco: Don’t Worry about Failure, Focus on Figuring it Out

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In this episode

In this episode, Driven Female Entrepreneurs Podcast host, Melitta Campbell, speaks with Swiss Entrepreneur, Lisa Cirieco.


Lisa Cirieco is a graphic designer with a marketing background. She as a particular passion for creating book layouts and magazines.


It’s perhaps no surprise then that Lisa is best known for her guidebook the Know-it-all passport®, which now counts 11 editions, even through writing and publishing a best-selling book was never a deliberate intention.


As you’ll learn in the podcast, Lisa is highly creative and always has a new project on the horizon. Most of her projects tie in with her passion for encouraging and supporting other women and parents. She has organized many events and workshops, from her Know-it-all Marketplace to her long-standing Coffee and Creations events.


Her most recent project has seen her share her insider knowledge and connections with the world through her YouTube channel ‘Follow Lisa’, which already more than 90 videos.


How does Lisa manage to maintain her energy and inspiration, and achieve so much? Listen in to find out!…


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  • Discover how a simple talk and tip sheet, lead to the publication of a best-selling guidebook that is now celebrating it’s 11th Edition.


  • How to move forward (and upwards) when those around you are convinced you will fail.


  • The power of collaboration on many different scales.


  • How passion and perseverance will deliver you to your vision, against the odds.


  • Why your own path, is the right path.


  • Why you don’t need to know how to make your vision happen, you just need to take that first step.


  • The importance of having a plan, knowing your niche and creating a strong brand around a clear brand promise.


  • ….and so much more!


You don't have to see the end before you get started, this will often change and evolve anyway. You just need to know you want to make it happen and then go and figure it out. - Lisa Cirieco Click To Tweet


I don't think about failure. I get clear about what I want to do then I think: Let me figure this out. - Lisa Cirieco Click To Tweet


About Lisa Cirieco

Lisa Cirieco is an experienced graphic designer with a marketing background. She loves projects involving book layout, brochures, logos, websites, printing, edition and proofreading.

Best known for her guidebook in English, Know-it-all passport®, which now counts 11 editions. The website www.knowitall.ch keeps locals informed of events and hosts news articles year-round.

Lisa is highly organised and sees projects with a 360º perspective. She has organised many events and workshops: Know-it-all Marketplace (4x), Coffee and Creations (15 years), Raising Multilingual Children Workshops (7x), Know-it-all’s Creative Camp (10x).


A newcomer to the YouTube world, her channel “Follow Lisa” already has 91 videos.


Connect with Lisa 


LinkedIn     Facebook     YouTube     Twitter


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About Your Host, Melitta Campbell

Since 1997, Melitta has been using her ability to spot gaps between a company’s goals and its strategy and positioning to help businesses become profitable and achieve growth – in as little as three months.


By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways  and build a clear competitive edge.


After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses.


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  1. Lisa Cirieco-Ohlman on 21 April 2020 at 11:10

    Thanks for putting this together, Melitta. You are able to draw information out of rock! I didn’t realize I had so much to say. Well done on helping other entrepreneurs find direction, inspiration, and focus by giving them a blueprint on which to work.

    • Melitta Campbell on 21 April 2020 at 13:59

      You had so many amazing tips and experiences to share, I loved recording this episode with you Lisa. Thanks for sharing your feedback.

  2. Jenny Jeffreys on 22 April 2020 at 07:06

    What a great podcast…really inspirational for anyone thinking about embarking on a business new project. It just shows there is no right or wrong way to go about these things, all you need is the courage to give it a go. Thank you Melitta and Lisa for sharing your experiences with us.

    • Melitta Campbell on 24 April 2020 at 15:01

      Thanks for sharing your feedback Jenny, so pleased you found it helpful and inspiring.

    • Lisa Cirieco-Ohlman on 5 May 2020 at 15:48

      Thanks for the comments Jenny. You are one of those immensely positive people I’ve had around me and I value your opinion! Cheers, Lisa

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