In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with Giselle Rufer, founder of Delance, the first Swiss watch brand for women.Giselle has always been a pioneer. She was the first woman in Switzerland to gain a technical university degree, and the first woman to become an engineer within the Swiss watch industry. She created the first Swiss watch specifically designed for women but, when a change of management meant that her watch was not going to be produced, she decided to start her own business to do so.
Giselle believes that women deserve a watch brand that fully embraces their unique relationship with time. She wanted her watch design to unite women around the world, serve as a constant reminder of their infinite courage, and symbolise everything that is unique and special about they own life journey.Today, Giselle runs her business through a network of women, all working from home, to produce unique time-pieces for individual women. She also travels the world to meet with women and speak at events to inspire more women to dream big and achieve more.
Listen to this episode to learn more about Giselle's inspiring journey, the obstacles she has overcome along the way, and the incredible lessons she has to share with other female entrepreneurs.
The empowerment of another woman is a reciprocal gift. My achievements are thanks to the women who have pushed and encouraged me. Now I encourage others to trust themselves. - Giselle Rufer
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In this value-packed episode you'll learn:
- The difference in how men and women see time.
- Why is so important for women to trust and believe in themselves and encourage others to do the same.
- How women can bring harmony in the world, but it will take courage.
- The importance of spiritually and presence for women.
- The Power of Now!
- Why every female entrepreneur needs a strong network.
- Not to compare yourself, but focus on developing your own talents and gifts.
- To trust your own intuition.
- The importance of sharing your story with others.
...and much more!
My best advice for female entrepreneurs is to trust your intuition, develop your network and share your story. All the rest will follow. - Giselle Rufer
About Giselle Rufer
Giselle Rufer is a woman who was born a dreamer. At times, her dreams were the only things that carried her forward. It’s important to have dreams, but it’s more important to realize them.
Though her journey was long and often difficult, virtually all of her dreams have come true. It's virtually because there are many more to come, for age has no corner on accomplishment.
Draw on her experience she has discovered that she has now the mission to inspire others that they too can have a goal and the determination to achieve it.
Connect with Giselle
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About Your Host, Melitta Campbell
Melitta Campbell is a Business Coach with a passion for helping women become confident business owners.Since '97, Melitta has been helping businesses grow through stronger value propositions, marketing strategies and leadership. Today she uses her knowledge and experience to help women enjoy greater fulfilment, time freedom and profit from their business through her 121 advisory and group coaching experiences.While her expertise lies in business strategy, communications and marketing, and leadership, having been her own boss for 12 years, Melitta understands that being successful takes a lot more than a perfect plan.
You also need the skills, vision and confidence to implement it. Therefore, Melitta’s coaching programs feature a personalised approach that helps clients build confidence and an entrepreneurial mindset, while also building a profitable value-driven business.
Melitta also supports women through her volunteer work as a LeanIn Circle Entrepreneurship Lead, TEDxLausanne Speaker Coach, and through the content on her blog, across her social media communities, in The Power of Why international best-selling book and here on the Driven Female Entrepreneur Podcast.Could you be Melitta's next business success story?
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