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How to Succeed in Business by Being the #1 Solution
Ever wonder what separates struggling entrepreneurs from those who rise to the top of their game?
In this episode of the Brilliant Book Festival, I’m joined by John Lee Dumas, host of the award-winning podcast Entrepreneurs on Fire, and author of The Common Path To Uncommon Success.
John shares what he’s learned from interviewing thousands of successful founders. We go deep into how discipline, focus, and consistency helped him grow a 7-figure business, and why success comes from doing the uncommon work most people avoid.
If you’re tired of spinning in circles and want clarity on what actually moves the needle in business, this conversation will reignite your drive and give you a path forward that’s simple, repeatable, and aligned with real results.
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Here’s the video version of this episode
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“If you become the #1 solution to a real problem in a growing industry, you’ll win every time." - John Lee Dumas
Why Discipline is the One Habit Most Entrepreneurs Overlook
When you're driven, creative, and constantly juggling new ideas, it’s easy to overlook the one habit that actually keeps it all together: discipline.
You know you want to grow your business, launch the course, build the podcast, and reach more people, but without discipline those dreams stay stuck in your head. If you're someone who thrives on freedom and flexibility, structure might feel restricting at first, until you realise it's the very thing that unlocks momentum.
What Uncommon Success Really Is:
Uncommon success isn’t about hustle or hype — it’s about creating impact through clarity, purpose and alignment with who you truly are.
When your business reflects your values and strengths, success becomes more meaningful and sustainable.
“Success doesn’t come from being easy or popular, it comes from doing the hard things others won’t.” - John Lee Dumas
How to Achieve Uncommon Success in your Business
- Have a big idea that solves a real problem
- Define your version of success early
- Create free, valuable and consistent content
- Surround yourself with the right support network
- Build systems and routines that support consistency
When you apply these principles, along with John’s 17 steps outlined in his book, your business starts to grow with more direction, purpose, and momentum.
You stop wasting energy on distractions and start building a brand that feels aligned, focused, and profitable. That’s when you move from chasing success… to living it.
The Mindset Shift That Unlocks Success
Success isn’t about copying others or chasing trends, it’s about focusing on what truly matters to you and serves your ideal client.
When you clarify your values and strengths, showing up and creating becomes easier and more natural.
You already have what it takes. With the right support, you’ll turn your passion and skills into lasting success - without burnout or hustle.
Final Thought to Reflect On?
What would change in your business if you focused on becoming the go-to solution in your own unique niche so you can stop competing and start leading?
About John Lee Dumas
John Lee Dumas is the founder and host of Entrepreneurs on Fire, an award-winning daily podcast where he’s interviewed over 3,000 successful entrepreneurs. With more than 100 million downloads, his show has become a go-to resource for business-minded creators worldwide.
A former Army officer turned media entrepreneur, John built a multi-million dollar business by focusing on clarity, consistency, and adding real value. He’s the author of The Common Path to Uncommon Success and the creator of Podcasters’ Paradise.
He lives in Puerto Rico and continues to inspire entrepreneurs through his content, courses, and speaking engagements.
Read John’s Book: The Common Path to Uncommon Success
Listen to John's podcast: Entrepreneurs on Fire
Connect with John
About Your Host, Melitta Campbell
Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl’s Guide to Networking and founder of the Dream Clients Club.
Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment.
Learn more about working with Melitta here
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6 Steps to More Dream Clients
Get the exact steps to building a PROFITABLE and MEANINGFUL business that lasts!
Get your playbook Now!