Welcome to the Art of Value Whispering podcast

In this episode of the Brilliant Business Book Festival, I’m joined by Bob Burg, co-author of the widely loved book: The Go-Giver.  
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Bob’s writing started with a practical sales book, Endless Referrals, but soon realized the power of storytelling. That led to The Go-Giver, a business parable built around timeless relationship-building principles.
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In this insightful episode, Bob shares why giving in business isn’t about self-sacrifice - it’s about building deep, trusted relationships that grow your impact and income. 
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Through storytelling, timeless principles, and real-world experience, he reveals how shifting focus from getting to giving is the secret to sustainable business success.
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Join me in this episode to discover practical insights for growing a value-led business, navigating boundaries, asking boldly, and building a brand others can’t help but advocate for.
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“Success in business isn’t about taking, it’s about becoming the kind of person others know, like and trust.” - Bob Burg

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In this Week's Episode...
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In this episode, you will learn:
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• Why The Go-Giver was written as a parable, and how that format transforms learning.
  
  
• The true difference between Go-Givers, Go-Getters, and Go-Takers.
  
  
• How value is perceived in the other people’s eye and how you define it .
  
  
• Why introverts are naturally better at sales, and how to lean into that.
  
  
• How to give generously without becoming a doormat or burning out.

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💡 Ready to take action?
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• Turn your insight into practical action with Valora your new AI Business Coach here. ‍
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• Read Bob’s Book: The Go-Giver

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“Being a Go-Giver means shifting your focus from getting to giving, so you consistently add value to others.” - Bob Burg‍

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About Bob

Bob Burg is an internationally acclaimed speaker, bestselling author, and master of relationship-based business strategies.

With over 30 years of experience, he’s helped individuals and organizations sharpen their influence and build referral-driven growth using his signature Endless Referrals system
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Read Bob’s Book:

The Go-Giver: A Little Story About a Powerful Business Idea
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Connect with Bob

 Website    LinkedIn

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About Your Host, Melitta Campbell

Melitta Campbell is an award-winning business coach, TEDx speaker, and author of A Shy Girl’s Guide to Networking.

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Through her Value Whispering^TM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment.

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Learn more about working with Melitta here.

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Loved this episode - Turn your Insight into Action with Valora

Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business.

Click here now to access Valora >

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