Welcome to the Art of Value Whispering podcast

Today, I’m joined by Lucy McCarraher, Founder and CEO of Book Magic AI, and Founder of Rethink Press.

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Lucy’s journey began at university in Australia, where she launched a theatre magazine and became a TV presenter. Back in the UK, she moved into scriptwriting and video production before becoming a work-life balance consultant. Her path led back to publishing, where she co-founded Rethink Press, now the UK’s leading hybrid publisher of business books.

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Today, Lucy helps entrepreneurs, experts, and coaches publish books that build their brands and grow their businesses. She focuses on turning their knowledge into powerful tools for credibility and impact. And in this episode, she’ll explain how you can use a book to grow your business. 

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Join me in this episode to learn how writing your own book can elevate your brand and grow your business.

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“The book that will build your business isn’t about you—it’s about the journey you take your clients on. It’s your client transformation, in book form.” - Lucy McCarraher

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In this Week's Episode...
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In this episode, you will learn:
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• What it takes to write a compelling business book that not only sells—but positions you as the expert.
  
  
• Key insights to know before writing a book, so that it captivates your ideal reader.
  
  
• How to structure your story to highlight both strengths and vulnerabilities in a balanced, powerful way.
  
  
• The real reasons women hold back from writing books—and how to overcome guilt and self-doubt.
  
  
• How to use AI in your writing process while keeping your voice authentic.
  
  
• Finding the right partnerships to amplify your message and grow your business through your book.

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💡 Ready to take action?
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• Join the conversation in the Dream Clients Club community (free to join).
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• Download Your Introvert's Business Growth Guide

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“The book that changes your life is the one you have the courage to write.” - Lucy McCarraher

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About Lucy
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Lucy is the Founder and CEO of the unique business book-writing app, Book Magic AI, the founder of Rethink Press and author of 14 books, including her latest - Book Magic - how to become an author faster and transform your expertise into business gold. She founded the Business Book Awards and is the UK's most experienced business book mentor, having taken over a thousand experts and entrepreneurs through their book-writing journey.

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Connect with Lucy
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 Website    LinkedIn

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About Melitta

Melitta Campbell, also known as ‘The Value Whisperer’, is an award-winning business coach, TEDx speaker, best-selling author of 'A Shy Girl's Guide to Networking' and podcast host.


Melitta is passionate about helping introverted experts, and service business owners who prefer meaningful and impactful marketing, over loud and pushy strategies, to confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.

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She teaches her clients a unique approach to business growth: The art of Value Whispering. It's a smarter way to market your small business, which weaves your true value through everything you do, so you can naturally stand out, attract your dream clients, and have an impact you feel proud of - without ever feeling fake or pushy. 

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Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of growing a thriving small business and maintaining a balanced lifestyle.

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Originally from the UK, she now supports her global business coaching clients from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.

You can learn more about Melitta's story here.

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Connect with Melitta

Website        Facebook        Linkedin         Twitter         YouTube    

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Download Your Introvert's Business Growth Playbook

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You don't have to choose between growing your business and staying true to yourself. 

In this free eBook, you’ll unlock the secret to smoother business growth through strategies designed for introverts and those who want to attract more clients by shouting less, and resonating more.

Download Your Introvert's Business Growth Playbook >

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Watch Melitta’s TEDx Talk: An Introvert's Guide to Having Quiet Impact

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Ready to add more meaning and impact to your marketing?

To learn more about working with Melitta and her signature Value Whispering Blueprint programme, book a complimentary call with Melitta here: https//valuewhispering.com

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Join the Dream Clients Club

Grow your business (without shouting) and join like-minded women in the FREE online community for Female Entrepreneurs, led by award-winning business coach, Melitta Campbell.

You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!

> Join the Dream Clients Club (free)

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Staying true to your Story and Core Values

The Power of Speaking YOUR Message

Could having Quiet Impact grow your business faster?

Growing your Business with a Book

A deep-dive into the book: A Shy Girl’s Guide to Networking

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> More Podcast Episodes

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