In this episode of the Driven Female Entrepreneur Podcast, I talk all things Podcasts with Kelly Smith, the host of The Podcast Launchpad, a co-host of the Geek Girl Soup Podcast, and the founder of the Women Podcasters Academy.
Kelly's entrepreneurial career has been a spiral; she has worked as a website designer, a copywriter, and a graphic artist. But in 2000, when she was out of work, her business school marketing professor recommended her to a company looking for a marketing consultant, and later decided to try something new and became a life coach.
Eventually, clients and coworkers would subsequently ask her for suggestions for training on how to make podcasts (having 11 years of podcasting experience). She identified a gap in the market and started her own course, community, and coaching business for podcasters.
Today, Kelly supports female business owners in starting podcasts and using the medium to increase their credibility, grow their following, and attract more customers. Ultimately helping them blaze their own trail.
Don't miss this episode as Kelly shares her journey and discusses how to create a successful podcast that helps grow your business.
"80% of podcast listeners finish 80% or more of each podcast episode. In contrast, people spend seconds scanning a blog." - Kelly Smith
In this value-packed episode you’ll learn:
- The importance of trying things out to see what works.
- How your failures can help your business growth.
- Why it’s crucial to just pick one or two marketing tools when starting out your business.
- The difference between podcasting and blogging.
- The advantages of podcasting and how to add it in your marketing strategy.
- Where to start when considering a podcast.
"Questions on social media are extremely powerful, they engage people right away. So asking a question is a highly effective technique for promoting your podcast episodes." - Kelly Smith
Kelly Smith is the host of The Podcast Launchpad, a co-host of the Geek Girl Soup Podcast, and the founder of the Women Podcasters Academy. She is the author of the Amazon bestseller The Podcast Launch Playbook.
With more than 20 years of experience in marketing, Kelly helps women entrepreneurs build their online presence and authority through podcasting.
You can find Kelly at angelakellysmith.com.
Connect with Kelly
Melitta Campbell is an award-winning business coach who is passionate about helping women confidently Build, Grow and Scale a profitable business that allows them to do work that they love, create the balanced lifestyle they desire, and feel proud of the difference they are making.
Her expertise comes from 25+ years of experience in communication, marketing and leadership, including more than a decade of running her own businesses. This allows her to coach her clients on the inner-game of success as much as the practicalities of starting and running a thriving business.
Melitta is also the best-selling author of A Shy Girl’s guide to Networking, international speaker, and host of the Driven Female Entrepreneur podcast.
In 2021, LinkedIn named Melitta as one of the top Sales Influencers to follow and one of their top 14 most authentic contributors.
At AIs ‘Influential Business Woman Awards 2021’, Melitta was awarded:
Most Influential Female Business Coach (Europe)
And she was recently named as one of the top Female Business Coaches in the World by Cade Hildreth.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband and two daughters.
Connect with Melitta
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