In this episode of the Driven Female Entrepreneurs Podcast, I speak with Shoe Consultant, Susannah Davda.
Susannah has worked around shoes her entire career. But as her career progressed, she felt the desire to start her own business and find a way to help others through her work. She took a year out to determine what exactly her business would be. She tried on a few ideas for size, and finally concluded that helping shoe brands create the kind of shoes that women deserve was the right path for her.
Listen to this episode to be inspired by how Susannah has built and grown her shoe consulting business. How she jumped in and figured out her why along the way, and her best advice for your own business growth journey.
It's your decisions that make or break your business, adding a certain amount of pressure. I hadn't quite realised that before I started. It's up to us as business owners to plan our days for success. - Susannah Davda
In this value-packed episode you'll learn:
- How to manage the freedom trap and be the leader your business needs.
- How it can take time to develop your vision and plans.
- The power and impact of hiring a Business Coach to help you build and grow your business.
- How to prevent your email inbox taking over control of your time.
- The importance of managing your time and energy consciously.
- The dos and don'ts of finding your perfect shoe (or boot).
- It's OK to have fun with your style and match it to your business brand.
- Why statement shoes can be powerful networking tool.
- To trust your gut it knows more than you might realise.
- What it really takes to build your business.
- To be brave!
...and much more!
Trust your gut. It's your knowledge and experience talking. The mistakes I've made, that I wish I hadn't, have all been made when I failed to listen to my inner feelings. - Susannah Davda
About Susannah Davda
Susannah grew up in an unconventional household. Her father was a vicar who made shoes for the family as a hobby. She began her career working in shoe shops as a teenager, then studied Footwear Design at university. Susannah spent many years working for footwear brands and retailers, within the UK and internationally. During that time she acquired a diverse skillset from design, merchandising and buying to sales and retail.
Susannah set up her consultancy business in 2015, based near London. She advises shoe brands globally, and has helped lots of exciting shoe companies; from start-ups to established businesses.
Connect with Susannah
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About Your Host, Melitta Campbell
Melitta Campbell is a Business Coach on a mission to help women become confident business owners.Since '97, Melitta has been helping businesses grow through stronger value propositions, marketing strategies and leadership. Today she uses her knowledge and experience to help women enjoy greater fulfilment, time freedom and profit from their business through her 121 advisory and group coaching experiences.
While her expertise lies in business strategy, communications and marketing, and leadership, having been her own boss for 12 years, Melitta understands that being successful takes a lot more than a perfect plan. You also need the skills, vision and confidence to implement it. Therefore, Melitta’s coaching programs feature a personalised approach that helps clients build confidence and an entrepreneurial mindset, while also building a profitable value-driven business.
Melitta also supports women through her volunteer work as a LeanIn Circle Entrepreneurship Lead, TEDxLausanne Speaker Coach, and through the content on her blog, across her social media communities, in The Power of Why international best-selling book and here on the Driven Female Entrepreneur Podcast.
Could you be Melitta's next business success story?
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