Social Media Strategies that Work for Small Business – Jamie Palmer
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In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with social media consultant and online marketing strategist, Jamie Palmer, about her business journey and how she helps business owners succeed with their social media marketing through her coaching and consulting services.
When Jamie was a senior at college in 2003, and struggling to find work, she decided to start her own business and fill a gap in the market for website creation. When, in 2007, she saw the potential of social media to support businesses, she decided to start exploring the possibilities it presented for her clients and the future of her business. After getting her Masters degree in leadership and information technology, she built a social media agency and more recently has evolved this into a social media coaching practice to train and guide businesses in setting up and implementing a fitting social-media strategy for their business and goals.
Listen to this episode to discover what it takes to build your business through social media and what you need to consider when building a social media strategy for you and your business, that connects with your audience and drives sales.
Social media is evolving. Your prospects value the personal touch. So it's hard not to be the face of your business. That said, people aren't expecting, and don't want, you to be perfect. - Jamie Palmer Click To Tweet
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In this episode you’ll learn:
- How to know when it’s time to evolve or pivot your business.
- Why your audience want (and love) to see your imperfect self – now more than ever.
- How to find the courage to start doing online videos.
- The rule of 3.
- Practical ways to manage your nerves before doing live videos.
- How to get consistent with your content and social media for more impact.
- What it means to treat your business like your best client.
- How to beat procrastination and get your planning done.
- What consistency really means when you’re building a business that will last.
…and much more!
Give yourself permission to take the time and space you need to connect with your topic, and what you love most about it, and use that time to create a strategic plan for your content that links to your business goals. - Jamie Palmer Click To Tweet
Jamie Palmer is an online business strategist and the CEO of Outlier Marketing Group. Working with entrepreneurs for nearly 17 years to grow and scale their businesses, Jamie has expertise in strategic business development necessary for competitive industries.
Through strategy, program, coaching, and more, Jamie helps her clients to create messages that resonate with their audiences and align with their organizational goals, culture, vision, and values.
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About Your Host, Melitta Campbell
Melitta Campbell is a Business Coach with a passion for helping women become confident business owners.
Since ’97, Melitta has been helping businesses grow through stronger value propositions, marketing strategies and leadership. Today she uses her knowledge and experience to help women enjoy greater fulfilment, time freedom and profit from their business through her 121 advisory and group coaching experiences.
While her expertise lies in business strategy, communications and marketing, and leadership, having been her own boss for 12 years, Melitta understands that being successful takes a lot more than a perfect plan. You also need the skills, vision and confidence to implement it. Therefore, Melitta’s coaching programs feature a personalised approach that helps clients build confidence and an entrepreneurial mindset, while also building a profitable value-driven business.
Melitta also supports women through her volunteer work as a LeanIn Circle Entrepreneurship Lead, TEDxLausanne Speaker Coach, and through the content on her blog, across her social media communities, in The Power of Why international best-selling book and here on the Driven Female Entrepreneur Podcast.
Could you be Melitta’s next business success story?
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