Building the KeriKit Brand – Keri Jamieson
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In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with the Founder and Director of KeriKit, Keri Jamieson.
Much as she loved her job as a senior fashion buyer for a large high-street retailer, Keri wanted to have more time to dedicate to her growing family. While pregnant with her first child, Keri excitedly went shopping for a practical bag. But she was dismayed by the options available. Two years later when her twins were born, she found that the situation hadn’t changed and, having been a successful handbag designer from 20-years, she decided she was going to step in and create the range of practical handbags women deserved, and her fourth baby, KeriKit, was born.
Her aim was to create beautiful bags that suited the many needs of a mother’s day. Bags they could use when in the playground with their kids, and then walk proudly into a business meeting with. Bags that would help them feel like a woman and not just a Mum. A bag that would ensure they felt organised, confident and well put together. Six years later, she has received countless messages from Mums thanking her for her bags and showing her that she has been successful in her goal.
Listen to this episode to discover how Keri built her handbag brand from scratch, the challenges she’s encountered along the way, and her best advice for women building a business around a family.
In this value-packed episode you’ll learn:
- What it’s really like to build a business and survive the entrepreneurial rollercoaster.
- The importance of focusing on your strengths.
- The advantage of getting help sooner in your business.
- Why you need a support network from day one.
- How your darkest hour can push you in the perfect direction.
- How to budget for your business.
- The Power of creating a community around your business.
- Why you must take time out to take care for yourself, and not just your family and business
- What is takes to create and maintain balance and growth.
- Why self-praise isn’t indulgent, it’s necessary.
…and so much more!
It's really hard to run a business. You've got to enjoy the journey. Sometimes you need to stop and pat yourself on the back and reward yourself for your achievements. - Keri Jamieson Click To Tweet
About Keri Jamieson
Keri Jamieson Has been a designer for over 25 years designing handbags for most of the UK while living in HK then returning to the UK where she went on to be a senior buyer at TK Maxx firstly in their handbags department and then moving onto Fast Fashion. While she was pregnant with her first child she went hunting for a nice changing bag but was dismayed by what she saw. She also knew that she couldn’t carry on her career as a buyer and see her children grow up so a plan formed. she decided to use her wealth of experience as a handbag designer and instead started her own business. Now a mum of 3, KeriKit is into its 6th year and finally making a profit!
Connect with Keri
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About Your Host, Melitta Campbell
Melitta Campbell is a Business Coach on a mission to help women become confident owners of purpose-driven businesses.
Since ’97, Melitta has been helping businesses grow through stronger value propositions, marketing strategies and leadership. Today she uses her knowledge and experience to help women enjoy greater fulfilment, time freedom and profit from their business through her 121 advisory and signature Dream Clients Blueprint group coaching experience.
While her expertise lies in business strategy, communications and marketing, and leadership, having been her own boss for 12 years, Melitta understands that being successful takes a lot more than a perfect plan. You also need the skills, vision and confidence to implement it. Therefore, Melitta’s coaching programs feature a personalised approach that helps clients build confidence and an entrepreneurial mindset, while also building a profitable value-driven business.
Melitta also supports women through her work as a TEDxLausanne and TEDx Swansea Speaker Coach, through the content on her blog, her Facebook community the Driven Female Entrepreneur Club, through her communities on Entnest, the home for entrepreneurs, and her international best-selling book The Power of Why and here on the Driven Female Entrepreneur Podcast.
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