Launching a Fashion and Tech Brand

Launching a Fashion and Tech Brand

April 28, 2022

Or listen on :

Launching a Fashion and Tech Brand

April 28, 2022

Launching a Fashion and Tech Brand
Melitta Campbell, Business Coach for Women - LinkedInMelitta Campbell, Business Coach for Women - Pinterest

Show Notes

In this episode of the Driven Female Entrepreneur Podcast, I speak with Adina Jacobs, the Co-Founder & Head of Product of STM Brands as well as the Co-Founder of Mentor Walks Australia.

Before launching her own business in 1998, Adina worked as an accessories buyer for a fast fashion brand. While talking to her now co-founder about the challenge of transporting his new laptop safely, they uncovered a vital need for computer accessories that were both useful and fashionable.

Using Adina's product development knowledge, they learned that there was nothing else out there in the market and decided to create a solution that was comfy, organized, looked great and, most importantly, safeguarded tech items.

Now, the very established STM Goods (Smarter Than Most) has taken the lead in the development of ultra-protective laptop bags, packs, fitted cases, and other accessories while still devoting a lot of effort to understand how people use their devices so that they can create products that will make their lives easier.

Don't miss out on this episode to discover more about Adina's journey and how she combined design and functionality to develop items that everybody needs.

We need to provide valuable relationships all around. That allows us to be better business people, to be better customers and to be better clients.-Adina Jacobs


In this value-packed episode you’ll learn:

  • The importance of understanding market needs when creating a product.
  • The perfect balance between form and function.
  • A practical method for persuading the retail market to try something new.
  • What to consider when developing new products.
  • Why it’s so crucial to establish a positive relationship with your clients and beyond.
  • The significance of trust between your co-founders.
  • How to lead a growing company, around your growing family.

There's a big difference between having a business and being an entrepreneur. With an entrepreneurial mindset you don't really see obstacles, you work around them.-Adina Jacobs

About Adina

With a background in fast fashion, Adina Jacobs co-founded STM Goods in 1999 when she and fellow co-founder Ethan Nyholm realized there was a dire need for tech accessories that offered both function and style. In the decades since under her keen leadership and eye for consumer-facing solutions, STM Goods has led the industry in the creation of ultra-protective laptop bags, packs, fitted cases and other accessories. When she isn’t driving product development, Jacobs is leading Mentor Walks, a non-profit organization she co-founded that matches mentees with mentors to foster lifelong professional and personal connections.

Connect with Adina

Website           LinkedIn            Facebook            Twitter           Instagram          

Join the Dream Clients Club!

Come and join like-minded women in the FREE online community for female entrepreneurs seeking more confidence and an authentic approach to business growth.You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!

> The Dream Clients Club

Other Episodes you May Enjoy...

5 Ways to Grow Your Business

A Shy Girl’s Guide to Networking

Scaling Your Business with Simple Processes

Business Success Through Collaboration and Community

> More Podcast Episodes

Also see: Business Strategy Power Hour

NEW! FREE Marketing Made Simple Course

Ever wished your marketing was easier, faster and more effective?In this new FREE online course, I've distilled my 25-years of marketing knowledge into one course that will help you quickly:

  • Understand how to make Marketing Work for your business
  • Create your own perfect Marketing Plan with templates and step-by-step guidance
  • Adopt marketing methods that feel natural and fun
  • Start welcoming more of your Dream Clients into your business!

>> Start your Marketing Made Simple Course today at:

Loved this episode? Share it on Pinterest...

Launching a Fashion and Tech Brand


Latest Posts

Borrow My Mentors this International Women's Day

Write, Reflect and Ignite your business by adopting a simple journalling practice. Just 10 minutes a day could make a big difference to your wellbeing and success.

Read more >

Ignite your Business with Journalling

Write, Reflect and Ignite your business by adopting a simple journalling practice. Just 10 minutes a day could make a big difference to your wellbeing and success.

Read more >

Overcoming Fears and Finding Your Niche: A Guide to Success

Choosing a niche can be daunting, but with the right mindset and understanding, you can overcome these fears and unlock the tremendous potential that lies within your specialised area.

Read more >


More Episodes

Giving Value by Setting Boundaries

If you want to know how to achieve business success through setting clear-cut boundaries, don't miss this episode

Listen to Podcast >

The Secret to a Business-Building Personal Brand

If you have a small business, do you need a personal brand AND a business brand? If so, where's the line between the two? In this episode, you'll get answers to these questions and discover the secret to building a powerful personal brand that sets you apart from the competition and drives your business growth.

Listen to Podcast >

How to Get Your Niching Right

If you want to build a business that matters, it's key to work with your dream clients. Attracting these perfect clients, requires you to know exactly who they are. But defining a clear niche is often easier said than done. In this episode, I explain exactly how to get your niche right.

Listen to Podcast >

Feeling lost, confused or overwhelmed
when it comes to growing your service business?

Take the quiz to determine your next best steps (It takes only 3-minutes).

Let's get started →