In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with Emma York, holistic digital marketing consultant and owner of Fresh Approach Digital.Emma started her business seven years ago when she wanted to move from working on large PR campaigns, into a position where she could use her experience and knowledge to support small businesses and start-ups, with a focus on the marine leisure industry.
Listen to this episode to learn how small businesses can make marketing and social media work for them, without breaking the bank or working around the clock.
If you have even just the flicker of a good idea, you need to take that forward. Just do it! You have a fabulous journey ahead of you. - Emma York
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In this episode you'll learn:
- Why marketing is different for small businesses to large corporate.
- How one person can effectively implement a marketing strategy.
- The big advantage small businesses have over large corporate when it comes to marketing.
- The power of getting strategic and focused when it comes to social media marketing.
- Where to find key customer data to help you develop the right strategy.
- Why starting small is one of the fastest ways to start.
- How to avoid feeling overwhelmed when managing your social media.
- The essential first step all businesses must take before marketing on social media.
- How and when to get started with social media advertising.
- Why 'Buy Now' buttons often fail.
- The value of testing new things and having a go.
- Why every entrepreneur needs a Tribe.
...and much more!
Always start with your planning. Once you know your marketing objectives, this will guide your entire online strategy. Everything becomes easier once you have clear foundations in place. - Emma York
About Emma York
Emma York is a holistic digital marketing consultant and owner of Fresh Approach Digital. She works to help and support start-up companies and small businesses to create or develop their social media accounts, understand their audience following, try paid media and define their digital communications & online marketing. Digital marketing is a very broad sword that she cuts down into relevant blocks for business owners to tackle and implement.
She helps entrepreneurs to communicate with your existing and potential new customers through digital channels and offer assistance to help and build the online presence, brand awareness and product recognition.
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About Your Host, Melitta Campbell
Melitta Campbell is a Business Coach with a passion for helping women become confident business owners.Since '97, Melitta has been helping businesses grow through stronger value propositions, marketing strategies and leadership. Today she uses her knowledge and experience to help women enjoy greater fulfilment, time freedom and profit from their business through her 121 advisory and group coaching experiences.While her expertise lies in business strategy, communications and marketing, and leadership, having been her own boss for 12 years, Melitta understands that being successful takes a lot more than a perfect plan.
You also need the skills, vision and confidence to implement it. Therefore, Melitta’s coaching programs feature a personalised approach that helps clients build confidence and an entrepreneurial mindset, while also building a profitable value-driven business.
Melitta also supports women through her volunteer work as a LeanIn Circle Entrepreneurship Lead, TEDxLausanne Speaker Coach, and through the content on her blog, across her social media communities, in The Power of Why international best-selling book and here on the Driven Female Entrepreneur Podcast.Could you be Melitta's next business success story?
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