In this episode of the Driven Female Entrepreneurs Podcast, I speak with Public Relations specialist Fiona Johnson, to learn more about where female entrepreneurs can start, when it comes to being featured in the media.
As soon as Fiona discovered Public Relations (PR) she fell in love. Having spent a long and happy career working for a variety of companies and industries, she decided to take a career break when she had children. As her kids grew, Fiona started to feel a need to re-find her passion. She started a small retail business as a start point. But when a local small business needed help raising awareness, Fiona discovered that her love for PR was still very much alive.
Today she provides communication and PR consultancy and support to small businesses.
Listen to this episode to discover more about Fiona's journey, and her incredible advice for how you can start to raise awareness of your own business and brand through the media.
PR helps build your business reputation, credibility and trust in powerful ways. Which is what small business owners are aiming for. It's a powerful tool. - Fiona Johnson
In this value-packed episode you'll learn:
- Why PR is a highly effective strategy for small businesses, not just for large companies.
- People buy from people. Which is why PR works better than advertising for most businesses.
- How PR can build your business reputation extremely well, and quickly.
- The importance of building relationships with media contacts and influencers.
- The role of traditional media versus new digital opportunities.
- What to include in your media content.
- How to make the most of and repurpose your PR and media appearances.
- How to start with your own PR, even if you feel you're not a great writer.
- Why you need to collect case studies and testimonials and use them in your PR.
- How to give yourself the space to create your own business, your way.
...and so much more!
When working on your own PR and content, don't worry about not having the right skills. Being genuine and authentic always works well. - Fiona Johnson
About Fiona Johnson
Fiona Johnson describes herself as a reputation builder with a nose for sniffing out a great story. A much needed skill for a public relations professional. Her career has seen her working across both marketing and PR for household names including IBM, NatWest Bank and Coleman’s mustard. A few years ago, after a career break to raise a family and pursue other business interests, Fiona came back to her instinctive roots to share her experience with fellow small business owners where she could really make a difference, helping to get their business noticed and create an impact with their communications.
When Fiona is not working directly with her B2B and B2C clients she can be found delivering PR training. Helping marketing professionals and business owners to use PR as part of their marketing mix to grow and develop their own reputations. Whether working on a media campaign for a new product or service, advising on a communications strategy, or creating social media content Fiona brings her unique brand of honesty and warmth believing every client is remarkable and has a story to be told.
Connect with Fiona
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About Your Host, Melitta Campbell
Melitta Campbell is a Business Coach on a mission to help women become confident owners of purpose-driven businesses.Since '97, Melitta has been helping businesses grow through stronger value propositions, marketing strategies and leadership. Today she uses her knowledge and experience to help women enjoy greater fulfilment, time freedom and profit from their business through her 121 advisory and signature Dream Clients Blueprint group coaching experience.
While her expertise lies in business strategy, communications and marketing, and leadership, having been her own boss for 12 years, Melitta understands that being successful takes a lot more than a perfect plan. You also need the skills, vision and confidence to implement it. Therefore, Melitta’s coaching programs feature a personalised approach that helps clients build confidence and an entrepreneurial mindset, while also building a profitable value-driven business.
Melitta also supports women through her work as a TEDxLausanne and TEDx Swansea Speaker Coach, through the content on her blog, her Facebook community the Driven Female Entrepreneur Club, through her communities on Entnest, the home for entrepreneurs, and her international best-selling book The Power of Why and here on the Driven Female Entrepreneur Podcast.
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