In this episode of the Driven Female Entrepreneur Podcast, I speak with Kristin Zhivago, a revenue coach and the president of Zhivago Partners, a digital marketing management company.
Kristin started her entrepreneurial journey when she was 17, selling machine shop tools. Being young and having no training whatsoever, she learned the hard way that sales was not as easy as just showing up. After failing miserably, she dedicated herself to learning everything about tech and selling and soon turned her fortunes around.
After college, she started selling for various companies around Silicon Valley until she and her husband started an ad agency business together. When her husband retired, she decided to put everything she had learnt into helping companies grow and became a revenue coach.
Today, she teaches CEOs and entrepreneurs how to make more profit by understanding what their customers want to buy from them and how they want it to be. Knowledge that she has also captured in her book: Roadmap to Revenue.
Don't miss this episode to discover more about Kristin's success story and the necessity of knowing the demands and mindset of clients in order to achieve continual business growth.
Selling is not really selling. It's having a conversation with somebody about what they're trying to do and then seeing if you can help.-Kristin Zhivago
In this value-packed episode you’ll learn:
- The importance of product knowledge in gaining more revenue.
- How to understand the customer’s needs and wants by knowing their mindset.
- A simple way to acquire real customer feedback and how it will help you get the confidence to proceed.
- How to understand exactly how your customers like to buy.
- How to navigate the minefield of sales.
- The difference between brand and branding.
- The value of delivering and keeping promises when building a business.
...and so much more!
Business takes bravery, courage and humility. Most people are afraid of what they'll find out from customer research, but it's a lot better to find it out before you invest in a business that isn't going to work.-Kristin Zhivago
Kristin Zhivago is the president of Zhivago Partners, a digital marketing management company. She spent decades as a "revenue coach," helping CEOs and entrepreneurs increase revenue by understanding what their customers wanted to buy from them and how they wanted to buy it.
She has interviewed thousands of customers for hundreds of companies and is an expert on the customer's buying process. She and her team generate leads for companies in all types of industries.
Kristin is the author of the 5-star book, "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy."
Connect with Kristin
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About Your Host, Melitta Campbell
Since 1997, Melitta has been helping businesses achieve their goals for growth through authentic communication and marketing, helping them achieve a noticeable change of fortune in as little as three months.
After a decade of entrepreneurship, Melitta combined her 25 years of marketing, communication and leadership expertise and experience in the the Dream Clients Blueprint - a proven methodology for building a thriving business or coaching practice, while also mastering your mindset and enjoying a balanced life.
Melitta is also a 2x Best-Selling Author, TEDx Speaker Coach, certified Mindset Coach, founder of the Driven Female Entrepreneur Club and host of the Driven Female Entrepreneur podcast.
She has won awards for her work including a LTSB Making a Difference Award, listed as one of the top Sales Influencers of 2021 by LinkedIn and the Most Influential Female Business Coach of 2021 (Europe) by Acquisition International.
To learn more about how Melitta cloud be helping you grow your business faster, book your Free Business Clarity Call:www.melittacampbell.com
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