The Roadmap to Increased Revenue

The Roadmap to Increased Revenue

March 10, 2022

Or listen on :

The Roadmap to Increased Revenue

March 10, 2022

The Roadmap to Increased Revenue
Melitta Campbell, Business Coach for Women - LinkedInMelitta Campbell, Business Coach for Women - Pinterest

Show Notes

In this episode of the Driven Female Entrepreneur Podcast, I speak with Kristin Zhivago, a revenue coach and the president of Zhivago Partners, a digital marketing management company.

Kristin started her entrepreneurial journey when she was 17, selling machine shop tools. Being young and having no training whatsoever, she learned the hard way that sales was not as easy as just showing up. After failing miserably, she dedicated herself to learning everything about tech and selling and soon turned her fortunes around.

After college, she started selling for various companies around Silicon Valley until she and her husband started an ad agency business together. When her husband retired, she decided to put everything she had learnt into helping companies grow and became a revenue coach.

Today, she teaches CEOs and entrepreneurs how to make more profit by understanding what their customers want to buy from them and how they want it to be. Knowledge that she has also captured in her book: Roadmap to Revenue.

Don't miss this episode to discover more about Kristin's success story and the necessity of knowing the demands and mindset of clients in order to achieve continual business growth.

Selling is not really selling. It's having a conversation with somebody about what they're trying to do and then seeing if you can help.-Kristin Zhivago


In this value-packed episode you’ll learn:

  • The importance of product knowledge in gaining more revenue.
  • How to understand the customer’s needs and wants by knowing their mindset.
  • A simple way to acquire real customer feedback and how it will help you get the confidence to proceed.
  • How to understand exactly how your customers like to buy.
  • How to navigate the minefield of sales.
  • The difference between brand and branding.
  • The value of delivering and keeping promises when building a business.

...and so much more!

Business takes bravery, courage and humility. Most people are afraid of what they'll find out from customer research, but it's a lot better to find it out before you invest in a business that isn't going to work.-Kristin Zhivago

About Kristin

Kristin Zhivago is the president of Zhivago Partners, a digital marketing management company. She spent decades as a "revenue coach," helping CEOs and entrepreneurs increase revenue by understanding what their customers wanted to buy from them and how they wanted to buy it.

She has interviewed thousands of customers for hundreds of companies and is an expert on the customer's buying process. She and her team generate leads for companies in all types of industries.

Kristin is the author of the 5-star book, "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy."

Connect with Kristin

Website           Facebook Page            Twitter             LinkedIn          

Join the Driven Female Entrepreneur Club!

Come and join like-minded women in the FREE online community for female entrepreneurs seeking more confidence and an authentic approach to business growth.You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!

> The Driven Female Entrepreneur Club

Other Episodes you May Enjoy...

Scaling Your Business with Simple Processes

Building a WIN team to Thrive in Business

Business Success Through Collaboration and Community

Trusting Your Business Instincts – Susannah Davda

> More Podcast Episodes

Also see: Business Strategy Power Hour

About Your Host, Melitta Campbell

Since 1997, Melitta has been helping businesses achieve their goals for growth through authentic communication and marketing, helping them achieve a noticeable change of fortune in as little as three months.

After a decade of entrepreneurship, Melitta combined her 25 years of marketing, communication and leadership expertise and experience in the the Dream Clients Blueprint - a proven methodology for building a thriving business or coaching practice, while also mastering your mindset and enjoying a balanced life.

Melitta is also a 2x Best-Selling Author, TEDx Speaker Coach, certified Mindset Coach, founder of the Driven Female Entrepreneur Club and host of the Driven Female Entrepreneur podcast.

She has won awards for her work including a LTSB Making a Difference Award, listed as one of the top Sales Influencers of 2021 by LinkedIn and the Most Influential Female Business Coach of 2021 (Europe) by Acquisition International.

To learn more about how Melitta cloud be helping you grow your business faster, book your Free Business Clarity

Get More Clients with your FREE Listener Gift

Building a solid network of people who know like and trust you is the ultimate shortcut to everything you want to achieve in life and business. It's also your most powerful and cost-effective marketing tools!Download your Networking Checklists and learn how to confidently build your network and enjoy greater success.

Loved this episode? Share it on Pinterest...

The Roadmap to Increased Revenue


Latest Posts

Borrow My Mentors this International Women's Day

Write, Reflect and Ignite your business by adopting a simple journalling practice. Just 10 minutes a day could make a big difference to your wellbeing and success.

Read more >

Ignite your Business with Journalling

Write, Reflect and Ignite your business by adopting a simple journalling practice. Just 10 minutes a day could make a big difference to your wellbeing and success.

Read more >

Overcoming Fears and Finding Your Niche: A Guide to Success

Choosing a niche can be daunting, but with the right mindset and understanding, you can overcome these fears and unlock the tremendous potential that lies within your specialised area.

Read more >


More Episodes

Why Smart Women get Stuck with an Expensive Hobby and not a Real Business

Discover insights to help you transform your business from an expensive hobby into a thriving business and attract your dream client

Listen to Podcast >

How to Price Fairly and for Profit

Finding it challenging to price your services? Discover the truth behind setting fair prices, with the Pricing Lady, Janene Liston

Listen to Podcast >

My Favourite Way to Communicate the Value of Your Offer

Discover my favourite way to communicate the value of your offer and stand out as the perfect choice of service for your dream clients.

Listen to Podcast >

Feeling lost, confused or overwhelmed
when it comes to growing your service business?

Take the quiz to determine your next best steps (It takes only 3-minutes).

Let's get started →