In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with serial entrepreneur and course creator Lucy Griffths, about how her business has evolved and her best tips for course creators and female entrepreneurs wanting to feel more confident on camera.For 20 years, Lucy worked as a journalist often working in areas of conflict. But when she became pregnant, she was clear that she didn't want to continue in that line of work, so looked for alternatives. She started an Air B'n'B business, but wanted more. Having gained a Masters Degree in Coaching, while covering the conflict in Iraq, Lucy decided to combine this skill with her on-screen and journalism experience to help women gain the confidence to become more visible, and share their voice through video.
Listen to this episode to learn more about Lucy's fascinating business journey, and her insights and advice for other female entrepreneurs and coaches looking to create a business by sharing their story, message and knowledge.
It's so important to share your message and put yourself out there. If you don't, it's much harder to sell, build a connection and build an audience. - Lucy Griffiths
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In this value-packed episode you'll learn:
- The role video can play in building your business.
- What your audience is really looking for in your message and videos.
- How to create and use video differently on different platforms.
- The styles of video that works well for your online courses.
- Where to start when building an online course.
- The right way to define your niche, why it can take time.
- Where a lack of confidence comes from and how to turn this around.
- How to reframe negative thoughts so you can move forward with more ease and flow.
- Why your business is a journey of self-discovery and growth.
- The key to building a business that can scale.
...and much more!
Whether it's being on video or selling yourself, it's important to recognise that it takes time and you will get more confident doing it. However, automating the process will make things easier for you. - Lucy Griffiths
About Lucy Griffiths
Lucy Griffiths is a serial entrepreneur and course creator. Her courses have now sold over 30,000 worldwide, and she now teaches people how to harness their knowledge and create a course that sells on repeat.She works with corporate clients, entrepreneurs and business owners to harness the power of video, and tell stories more effectively on screen and in meetings.Lucy is a columnist for Psychologies Magazine talking about confidence, the imposter syndrome, and speaking up even though you’re scared. And she has a joint venture business with Psychologies Magazine.
Lucy spent many years reporting from Asia and the Middle East as an international TV reporter and producer, and along the way flew in Air Force One with Barack Obama, had breakfast meetings with Hillary Clinton, and scored exclusive conversations with Hollywood A-listers like Nicole Kidman, Angelina Jolie and Hugh Jackman.
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About Your Host, Melitta Campbell
Melitta Campbell is a Business Coach with a passion for helping women become confident business owners.Since '97, Melitta has been helping businesses grow through stronger value propositions, marketing strategies and leadership. Today she uses her knowledge and experience to help women enjoy greater fulfilment, time freedom and profit from their business through her 121 advisory and group coaching experiences.While her expertise lies in business strategy, communications and marketing, and leadership, having been her own boss for 12 years, Melitta understands that being successful takes a lot more than a perfect plan.
You also need the skills, vision and confidence to implement it. Therefore, Melitta’s coaching programs feature a personalised approach that helps clients build confidence and an entrepreneurial mindset, while also building a profitable value-driven business.
Melitta also supports women through her volunteer work as a LeanIn Circle Entrepreneurship Lead, TEDxLausanne Speaker Coach, and through the content on her blog, across her social media communities, in The Power of Why international best-selling book and here on the Driven Female Entrepreneur Podcast.Could you be Melitta's next business success story?
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