The SAVVY Approach to Marketing - Melissa Ambers

The SAVVY Approach to Marketing - Melissa Ambers

April 28, 2021

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The SAVVY Approach to Marketing - Melissa Ambers

April 28, 2021

The SAVVY Approach to Marketing - Melissa Ambers
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Show Notes

In this episode of the Driven Female Entrepreneurs Podcast, I speak with Melissa Ambers.

Melissa started her business when she found that she was the go-to person in her network for conversations about marketing and branding. When her research showed a gap in the market for a source of marketing support and development for newer businesses, she launched The Marketing Studio, which focuses on business development and branding.

She later started Savvy the Business Magazine and Podcast, to bring the entrepreneurial community high-quality information, while also giving her clients an opportunity to share their insights and expertise in valuable ways.

Listen to this episode to hear Melissa's tips for business building, marketing and the simple way to plan your way to success.

It's key to have somebody to talk through your business plans with. Someone with an external perspective works best. - Melissa Ambers

6 Steps to More Clients - download your free eBook. Get the exact steps to attract and win more clients.

Highlights

In this value-packed episode you'll learn:

  • When it makes most sense for new business to start investing in their marketing, and what they need to know and have in place first.
  • Simple way to plan your way to success, with the help of a wall.
  • What and when to outsource.
  • What you need to consider in your business and marketing post-COVID.
  • Why it's important not to feel under pressure to pursue all your business ideas immediately. Some will suit you and your business better later.

...and so much more!

Right now, since COVID, every business has to pivot. Take a close look at your business and if you're not sure what or how to change, speak with a consultant so you can move forward with confidence. - Melissa Ambers

About Melissa Ambers

Dr. h.c. Melissa Ambers is the President and Chief Administrative Officer (CAO) of SAVVY Media Group, Inc. Melissa received an Honorary Doctorate in October 2020. As an extraordinary covert guru and project manager with over twenty years of experience, she and her team offer tools and expert advice to produce top quality work. When Melissa formed SAVVY Media Group, Inc., she needed a space that gave her clients privacy and felt secure enough to be transparent. So, she created The Marketing Studio. The Marketing Studio is the first globally owned and operated by a minority woman that is focused on business development and branding. SAVVY Media Group, Inc. via The Marketing Studio offers sensible solutions to eliminate the frustration and overwhelming reality of building a successful business. Many small business owners and solopreneurs are looking to hire SAVVY Media Group, Inc. to take a systematic approach to grow their business. Our proficiency with tools and systems ensures that you and your team will stay efficient so that everyone meets their deadlines and can focus on growth and profitability. She is a two time International Best Seller Author of “Set Yourself Apart: Become An Efficient Assistant Utilizing Online Tools & Devices” and Coffee Sugar Cream: An Effective Guide to Manage Business Processes. Melissa has received a Proclamation from the Mayor of Houston, Texas, April 18th is named “Melissa Ambers Day” and May 11th BOSS Day (Building Opportunities Savvy Solutions). She is known for being efficient and boosting productivity with her clients. Providing solutions are essential to Melissa to ensure that clients and their staff are adequately trained. Clients like Judge Lucia Bates on her Campaign and back office, RBY Ministries, Ferrell’s Photography, KANO Productions, RW Couture, BY Publishing, and many others have seen a tremendous change in the day-to-day operations. Melissa has been the Event Director for various prodigious events like The Freedmen's’ Town Exhibit, 20th Year Legacy Gala for Domestic Violence, and Faith Awards. As the Event Director, she has worked with organizations to provide efficient and effective solutions to decrease cost and develop new processes to allow time to work with clients. Melissa created SAVVY The Business Magazine and SAVVY The Business Podcast in September 2019. These media platforms were created to become a resource for entrepreneurs and professionals. In less than a year she was able to take both platforms internationally. The podcast can be viewed on YouTube and listened to on Pandora, iHeart Radio, & Spotify. As you can imagine the spotlight on these media platforms can be heard by millions around the world. 

Connect with Melissa

Website      Linkedin     Instagram

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About Your Host, Melitta Campbell

Melitta Campbell is a Business Coach on a mission to help women become confident owners of purpose-driven businesses.Since '97, Melitta has been helping businesses grow through stronger value propositions, marketing strategies and leadership. Today she uses her knowledge and experience to help women enjoy greater fulfilment, time freedom and profit from their business through her 121 advisory and signature Dream Clients Blueprint group coaching experience.

While her expertise lies in business strategy, communications and marketing, and leadership, having been her own boss for 12 years, Melitta understands that being successful takes a lot more than a perfect plan. You also need the skills, vision and confidence to implement it. Therefore, Melitta’s coaching programs feature a personalised approach that helps clients build confidence and an entrepreneurial mindset, while also building a profitable value-driven business.

Melitta also supports women through her work as a TEDxLausanne and TEDx Swansea Speaker Coach, through the content on her blog, her Facebook community the Driven Female Entrepreneur Club, through her communities on Entnest, the home for entrepreneurs, and her international best-selling book The Power of Why and here on the Driven Female Entrepreneur Podcast.

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The SAVVY Approach to Marketing - Melissa Ambers
The SAVVY Approach to Marketing - Melissa Ambers

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