Amplify Your Brilliance with AI: How to Use Technology Without Losing the Human Touch
‍

Imagine growing your business in a way that feels lighter — where technology quietly supports you, helping your ideas shine instead of adding to the noise.
‍

AI can feel like a buzzword, but for thoughtful entrepreneurs, it’s becoming a quiet revolution. Used intentionally, it’s not about shortcuts or shiny tools, but about support.
‍

It helps you stay consistent, express your ideas clearly, and serve clients more deeply, without draining your time or energy.
‍

In this episode of The Art of Value Whispering, I’m joined by Nathalie Doremieux, co-founder of The Membership Lab, to explore how AI can become a natural ally for introverted business owners.
‍

Together we unpack how it can save time, spark new ideas, and amplify your brilliance — while keeping your human touch at the heart of it all.
‍

We also explore the real fears behind AI, the overwhelm, the quality worries, and the question of authenticity, and how you can move past them with curiosity and confidence.
‍

This conversation will help you see AI not as a threat to your creativity, but as a tool to help you express it with more ease and flow.

‍

Prefer to WATCH?

‍‍

‍

"AI doesn’t replace your voice - it amplifies it, helping you share your wisdom more clearly and consistently.” – Nathalie Doremieux

‍

Reframing AI: From Intimidating to Empowering

If the thought of using AI makes you nervous, you’re not alone.
‍

Many business owners fear it will make their work feel less personal, or that clients will think they’re taking shortcuts. But as Nathalie explained, AI isn’t here to take over your creativity, it’s here to support it.
‍

Instead of asking, “What can AI create for me?” try asking, “How can AI help me express what’s already inside me more clearly?”
‍

That small shift turns AI from a replacement tool into an empowering partner, one that helps you stay focused on what you do best while letting it handle the repetitive, time-consuming parts of your business.

‍

Why “Good AI” Starts with You

The quality of what AI produces depends on what you feed it.
‍

If you only give it a short prompt, it will sound generic. But when you teach it about your story, your values, your offers, and your ideal clients, it starts reflecting your true message, not someone else’s.
‍

Think of AI as an assistant that learns by listening. It needs examples, feedback, and guidance. When you show it how you speak, think, and serve, it becomes a powerful amplifier of your real voice, not a copy of someone else’s.
‍

As Nathalie shared, “AI is an amplifier, not a creator.” It works best when it builds on your own wisdom.

‍

“AI isn’t about doing more. It’s about doing what matters with more ease and focus.” – Nathalie Doremieux

Using AI to Help Clients Take Action

So many entrepreneurs struggle with helping clients move from learning to doing.

AI can bridge that gap beautifully, For example, Nathalie’s tool Podcast Leadflow, which if you’ve been following the Brilliant Business Book festival on the Art of Value Whispering podcast, you might know better as ‘Valora’, uses AI to take insights from each podcast episode and turn them into tailored, actionable steps for listeners - helping them move forward faster.
‍

In your own business, you can use AI in the same way: to help clients get unstuck, overcome overthinking, and make steady progress between sessions.
‍

It’s not about replacing your coaching. It’s about creating simple, supportive touchpoints that help your clients stay in motion and in confidence.

‍

Getting Started Without the Overwhelm

You don’t have to learn everything about AI at once.

Start by asking yourself:
‍

• What feels repetitive in my work?
  
  
• Where do my clients get stuck?
  
  
• What tasks drain my energy but don’t need my direct input?
  
  

Then, explore how AI could help with just one of those things.
‍

You might use it to summarise client notes, plan your content calendar, or create a resource library your audience can search easily. Each small step builds confidence and clarity - and helps you use AI in a way that supports your flow, not fight it.

‍
‍

The Future of AI: Personalised, Human, and Heart-Led

‍

The next evolution of AI in online business isn’t about automation for its own sake, but personalisation.
‍

Imagine every client getting support that feels tailored to their journey. Imagine having the space to focus on deep, creative work, while AI quietly helps with the details.
‍

That’s the future Nathalie envisions, and it’s already starting to unfold.

‍
When you use AI to personalise, simplify, and elevate the client experience, you create more space for what truly matters: connection, impact, and joy in your work.

‍
‍

A Final Thought to Reflect On

Technology can’t replace your humanity — it can only enhance it.
‍

When you bring intention, empathy, and curiosity to how you use AI, it becomes a natural part of your business rhythm.

It helps you stay consistent, support your clients more fully, and share your brilliance in ways that feel calm, confident, and completely you.
‍

So instead of asking, “Should I be using AI?” try asking,
“How can AI help me create more space to do the work I love most?”

‍
‍

About Nathalie

I’m Nathalie Dorémieux, Membership Maven and tech strategist with 10+ years of experience helping coaches and course creators design high-retention programs that drive real results.
‍

In 2025, I co-created Podcast LeadFlow with my husband—a system that turns podcast episodes, solo or interviews, into high-quality leads using smart automations and AI.
‍

Whether I’m building scalable memberships or teaching creators how to grow their audience and impact through podcasting, my work blends strategy, tech, and a human-first approach—always with a dash of French flair.
‍‍

Connect with Nathalie

Website    LinkedIn

‍
‍

About Your Host, Melitta Campbell

Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl’s Guide to Networking and founder of The Value Whispering Circle.

‍

Through her Value Whispering^TM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment.

Learn more about working with Melitta here

‍

‍

Ready to Grow Your Business?

‍Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms.

Working with Melitta > 

‍

‍

You May Also Enjoy...

What it REALLY Means to Create and Achieve Success on Your Own Terms

The Role of Mindset in Business Success  - Lynda Heffernan

Developing Your Leadership Voice and Presence - Emma Wainer

Don't Worry about Failure, Focus on Figuring it Out

The Power of Your Voice as a Woman in Business

‍

> More Podcast Episodes

‍