In this episode of the Driven Female Entrepreneurs Podcast, I speak with Relationship Marketing Expert, Rachael Owen, about her business journey and how it took several pivots to find her perfect business.
As well as being an entrepreneur, Marketing Expert and Self-Development Addict, Rachael is also a proud Mum who has built her business around her little man.
Rachael firmly believes that relationships are the key to building a multi million pound business, a belief that lead her to create the Affiliate Launch Academy to help ambitious course creators build lucrative affiliate programs. She also hosts the podcast 'Collaboration over Competition'.
Listen to this episode to discover how you can get started with Relationship Marketing the right way, and build this powerful marketing tool into your business.
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In this episode you'll learn:
- The right way to approach Relationship Marketing.
- How it can take time to find your perfect business.
- Why the top-tier online solutions aren't always the best option.
- The secret tactics of the marketing pros.
- How start with Relationship Marketing when you don't have a big network.
- Powerful and fun ways to build 'know, like and trust' with new audiences.
- How to find the right relationship marketing partners.
- How Affiliate, Influencer and Referral Marketing work together.
- The importance of having a Mentor or Coach to support you.
- Why it's a good idea to start messy.
- The Power of Positive Influences.
...and much more!
When you simplify your marketing, you give yourself the time to serve your clients in the best way you can. - Rachael Owen
For 18+ years, Rachael Owen has been working intimately with global brands to launch new products and services, through increasing brand awareness, creating desire for the new product, building partnerships and maximising sales. Rachael has a unique behind the scenes perspective of what makes a multi-million pound launch successful, working with brands including Disney, Apple, Microsoft, Red Bull and Amazon. Over the years Rachael has identified the one key thing that takes a launch from “great” to being a multi-million pound business. That one key thing is the quality of relationships you create in your business.
Relationships with partners, affiliates and influencers. Rachael identified that the world had changed, people buy people and she found by focusing on relationships marketing her clients and students were able to take their businesses to the next level and start to make a massive influence on the world. Her signature program “Affiliate Launch Academy” takes her students step by step through the process of creating a lucrative affiliate program that is aligned with the vision of their business and creates long term relationships. One of the core beliefs Rachael holds dear is collaboration, and this is amplified by her podcast, “Collaboration over Competition” where she teaches relationship marketing and how we can better work together and support each other.
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About Your Host, Melitta Campbell
Melitta Campbell is a Business Coach with a passion for helping women become confident business owners.Since '97, Melitta has been helping businesses grow through stronger value propositions, marketing strategies and leadership. Today she uses her knowledge and experience to help women enjoy greater fulfilment, time freedom and profit from their business through her 121 advisory and group coaching experiences.While her expertise lies in business strategy, communications and marketing, and leadership, having been her own boss for 12 years, Melitta understands that being successful takes a lot more than a perfect plan.
You also need the skills, vision and confidence to implement it. Therefore, Melitta’s coaching programs feature a personalised approach that helps clients build confidence and an entrepreneurial mindset, while also building a profitable value-driven business.
Melitta also supports women through her volunteer work as a LeanIn Circle Entrepreneurship Lead, TEDxLausanne Speaker Coach, and through the content on her blog, across her social media communities, in The Power of Why international best-selling book and here on the Driven Female Entrepreneur Podcast.Could you be Melitta's next business success story?
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