In this episode of the Driven Female Entrepreneurs Podcast, I speak with Branding Strategist and Founder of InnerVisions ID, Sapna Pieroux.
After completing her degree in graphic design, Sapna took a post-graduate degree in Marketing to understand the business side of her work. She started her career in marketing, and often had to brief designers. She soon felt the frustration that many businesses experience when they received designs that didn't match what they really wanted. She later moved into a graphic design agency where she experienced the opposite, working with clients who struggled to communicate their needs in ways that enabled her to deliver great work.
When she later came to work directly with small business owners on their branding, she saw a misunderstanding of what a brand really is. She also saw how entrepreneurs struggled to visually communicate their value and difference. So she took their questions and experiences, and developed her six-step VISION process, and shared this in her award-winning book 'Let's Get Visible'. Her VISION process helps demystify branding for small business owners, so they can make their brand and marketing assets work for them.
Listen to this episode to understand the VISION process, what a brand really is and how you can make it work for your business.
To me, design is a way to solve a business problem. A great brand starts with your business strategy and vision, and represents the quality and experience that you offer. - Sapna Pieroux
In this value-packed episode you'll learn:
- What branding is really about.
- The 6-steps to a branding process that you love and that connects with your clients.
- Why a great brand starts with your business strategy and aspiration.
- A FAB exercise to help you find meaning within your brand.
- What it takes to build trust and recognition.
- How to create a brand that helps you to stand out.
- The importance of consistency.
- The right time to invest in professional design and brand.
- How your brand can impact you, your staff and your customers on a very deep level.
- How to use the Do, Say See model.
...and much more!
A great brand is not about colours or a logo, it's your entire customer experience. It about how you make people feel. - Sapna Pieroux
About Sapna Pieroux
Multi award-winning brand consultant, designer, author and speaker: Sapna Pieroux is the founder of InnerVisions ID, a brand consultancy for ambitious, ethical, purpose-driven businesses.Her book Let’s Get Visible! was a #1 best-seller (launched January 2020) and won an award for Startup Inspiration at the Business Book Awards.
Sapna is also Brand Mentor for Shifts to Success (a global programme helping public sector workers into a life of entrepreneurship), a business mentor at the University of West London and a guest lecturer at Hult International Business School.She is married to Andy, they have two boys and live in London.
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About Your Host, Melitta Campbell
Melitta Campbell is a Business Coach on a mission to help women become confident business owners.Since '97, Melitta has been helping businesses grow through stronger value propositions, marketing strategies and leadership. Today she uses her knowledge and experience to help women enjoy greater fulfilment, time freedom and profit from their business through her 121 advisory and group coaching experiences.
While her expertise lies in business strategy, communications and marketing, and leadership, having been her own boss for 12 years, Melitta understands that being successful takes a lot more than a perfect plan. You also need the skills, vision and confidence to implement it. Therefore, Melitta’s coaching programs feature a personalised approach that helps clients build confidence and an entrepreneurial mindset, while also building a profitable value-driven business.
Melitta also supports women through her work as a TEDxLausanne and TEDxLausanne Speaker Coach, and through the content on her blog, across her social media communities, in The Power of Why international best-selling book and here on the Driven Female Entrepreneur Podcast.
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