In this episode of the Driven Female Entrepreneur Podcast, I speak with Karen Burge, the Owner of Karen J Burge Ltd.
Before her success as a coach, her first job was with a London PR and Marketing agency but because of her husband's continual relocation for work, she spent almost 30 years as a serial entrepreneur. She once ran a very successful cleaning agency in addition to setting up numerous enterprises in the food, fashion, and gift retailing industries.
Although everything was going really well, realising that her latest business venture didn’t feed her soul, she took a few steps back to assess what she loves most. That’s when she went into coaching.
She had initially begun as a life coach, but her passion for business led her to change and evolve into a business coach - which she loved.However, Karen noticed that the social media bubble became full of people just like her. She also noticed that many coaches were reaching a certain level and getting stuck there - along with everyone else who were taking the same courses and doing the same actions. Given her experience with wealthy clients, she decided to use it to help more business owners work with this market.
Now, she assists business owners in achieving their core objective, which is a steady stream of customers. She aids in the productive and stress-free growth of businesses by combining straightforward processes with innovative ideas.
Don't miss this episode to learn about Karen's journey and her easy-to-implement marketing tactics for business owners that will help you develop a steady clientele and grow your company.
I think when it comes to attracting a particular client you want, you have to show that you understand their situation and environment, not just their pain. -Karen Burge
In this value-packed episode you’ll learn:
- How the internet has changed “the game” and how to use it to your advantage.
- A feasible approach for you to stand out with your branding and positioning, especially with a high-ticket client.
- The distinction of high-ticket clients and the strategies on how to elevate your business to acquire them.
- The key to confidence and the ability to communicate.
- How to expand your comfort zone.
When you are not in a rush to enrol additional people in your program and are only working with a handful of clients who are paying you very well, you’ll have more time, energy, and obviously a lot more income. -Karen Burge
Karen has been a serial entrepreneur, owning various successful businesses for over 30 years. 7 years ago she became a coach, first training as a life coach. However she says business has always lit her up and she found herself transitioning into a business mentor and did further training in marketing.
Last year she was struck how most established coaches, therapists and service providers were staying at a certain level. She knew that by helping them break into a far more affluent market, they'd achieve a far higher income, with fewer clients; and this is what she now does.
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Learn the marketing and growth tactics that work for small business owners in this series of live events leading up to the launch of the book The Small Business Handbook, of which Melitta and Karen are co-authors. Register here.
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About Your Host, Melitta Campbell
Since 1997, Melitta has been helping businesses achieve their goals for growth through authentic communication and marketing, helping them achieve a noticeable change of fortune in as little as three months.
After a decade of entrepreneurship, Melitta combined her 25 years of marketing, communication and leadership expertise and experience in the the Dream Clients Blueprint - a proven methodology for building a thriving business or coaching practice, while also mastering your mindset and enjoying a balanced life.Melitta is also a 2x Best-Selling Author, TEDx Speaker Coach, certified Mindset Coach, founder of the Driven Female Entrepreneur Club and host of the Driven Female Entrepreneur podcast.
She has won awards for her work including a LTSB Making a Difference Award, listed as one of the top Sales Influencers of 2021 by LinkedIn and the Most Influential Female Business Coach of 2021 & 2022 (Europe) by Acquisition International.To learn more about how Melitta cloud be helping you grow your business faster, book your Free Business Clarity Call:www.melittacampbell.com
Join the Sabotage to Success Experience : starts 17 October
There are four common blocks to business success:
Lack of Self-belief and
Each of these is underpinned by sabotaging behaviours. With today’s uncertain climate, there has never been a better – or more important time – to clear these blocks and adopt more helpful habits and behaviours – which is exactly what the Sabotage to Success mindset challenge will help you start to achieve. The experience kicks off on 17 October.
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