No one starts out in business as a successful entrepreneur. It’s what you become in the process of creating, trying, failing and learning.
There is a certain magic in learning and building as you go too, which makes creating and growing a business all the more exciting.
But this excitement is often accompanied by fear and doubt.
You know you want to start a business, but if you don’t know exactly where to start it can feel like a daunting task, leading you to feel overwhelmed and start doubting your ability to make your dreams a reality. Then the fear of how others will react to your ideas can creep in too. Success can feel like a distant dream - procrastination is often the easier option!
Fear, doubt and overwhelm are all normal reactions when creating your own business. It’s easy to get caught in a cycle of self-doubt, questioning your abilities and worrying about what others think.
The result? We stay small.
We don’t allow ourselves to dream big or chase what we truly want.
However, it doesn't have to be this way. By taking the right actions, doubt can be turned into determination! Here’s how…
No one starts out in business as a successful entrepreneur. It’s what you become in the process of creating, trying, failing and learning. Here's how to start your business the right way...
Ditch the traditional business plan
There’s a common misconception that to be successful in business you need to start with a fancy business plan, elaborate marketing strategy and beautiful website.
While these are important, they can often distract you from answering the real questions that will help you form the foundation of a solid long-lasting and heart-centred business.
When I started out as a business owner, I fell into the all-too-common trap of not focusing on building the right foundations first: discovering my purpose, values and objectives, and identifying my dream clients. I failed to determine what success meant for me and how I wanted to create value.
Instead, I jumped in and did what I knew I was good at and what my clients asked me for. On the outside I looked successful as I was fully booked, earned a good income and had to turn clients away. But the truth was I was miserable as I wasn't doing work I was passionate about and I wasn't working with the people I wanted to help most.
So before you build your business plan, stop to ask what you truly want for yourself and your future, what success looks like for you, and the impact you want to have in the world.
You'll find yourself with a very different business, one that you love showing up for every day.
Start with clarity to extinguish self-doubt
You already have what you need to succeed in business: your idea, your skills and your goals.
I have honestly never met a woman who lacks the talent or passion needed to succeed. But if you are like most women starting out, what you’re missing is the clarity and confidence to take action.
Often this is because you’re struggling with overwhelm; wondering how on earth you can do ‘all the things’, running your business, finding clients, continuing to develop your skills and finding time for yourself and your family and other commitments.
Whatever your challenges are, once you get complete clarity, everything starts to fall into place and feel possible.
You need Clarity of who you want to serve and how, and the ability to communicate that in a compelling way. To do that, and stay motivated to take consistent action, you need a roadmap. Without a clear map to follow, the cycle of fear and doubt will start all over again.
You already have what you need to succeed in business: your idea, your skills and your goals. But if you are like most women starting out, you’re missing the clarity and confidence to take action. Here's how to change that.
Build from a strong foundation
The literal meaning of a blueprint is a paper – which happens to be blue – with plans for a building printed on it. It’s a visual representation of a building’s foundations.
Just as a building needs its foundations, so does your business.To be crystal-clear about your purpose, values and objectives is like a business superpower. But that’s the first step.
Once you’re clear about your business and the difference you make for others, the next challenge is to connect with your ideal clients in a way that feels natural and leaves them in no doubt that you’re the best person for what they need. They’ll want to work with you.
Create a blueprint to accelerate your success
No one succeeds alone, so asking for help and guidance is one of the best things you can do for your business.
Having a business coach by your side will help you focus on the right activities, avoid common pitfalls and build your self-belief so you can enjoy more success in less time.
If you’re in the early stages of business, or looking for greater results from your existing business, then the Dream Clients Blueprint coaching program is a great option as it offers this and more!
As a business coach and mentor for female entrepreneurs, I’ve created the program to help you focus your time and effort where it will have the most impact, today, and help you develop a blueprint for your own lasting success.
No one succeeds alone. Asking for help and guidance from a trusted expert is one of the best investments you can make in yourself and your business.
Turn your ideas into reality
Over the course of 12 weeks, I’ll guide you in creating your personal business blueprint to turn your idea into reality, or help you improve the results from your existing business and fall back in love with being an entrepreneur.
I’ll help you to gain clarity, identify your dream clients and start attracting them. Think of me as your mentor and confidante.
You will also join a group of like-minded female entrepreneurs with whom you can share your ideas and seek feedback in the comfort of a safe, judgement-free environment.
You will have access to all 12 modules online, covering everything from working out your passion and values, to crafting compelling messages that resonate with your ideal clients.
Afterwards, you’ll have clarity around your purpose, vision and ideal business model. You’ll also know exactly who your clients are, the value you offer them and how to differentiate your offer from the competition.
You’ll also work on your marketing strategy, so you’ll always know what steps to take in order to find, engage and convert your ideal clients consistently.
In short, you’ll have everything you need to build a solid business that your clients love as much as you do.
Attitude is everything
In business, your attitude and mindset account for the majority of your success (or otherwise!). It's therefore essential to master your mindset and emotions.
So as well as weekly Live coaching calls with me, you will also get access three mindset coaching sessions with experienced and highly-regarded behaviourist Lynda Heffernan, to talk all-things mindset, because often it’s our greatest stumbling block or, in Lynda’s words, not always our friend!
"My expertise lies in understanding how the brain works, and how it helps us to achieve our highest levels of performance and outcomes. But for those starting out in business, our brain is not always our friend. So, I’m excited to be part of the Dream Client Blueprint programme and to have the opportunity to help you master your mindset, reprogram your limiting beliefs, and create a deep sense of fulfilment and possibility." Lynda Heffernan, A Kaizen Mind
In business, your attitude and mindset account for the majority of your success (or lack of!). It's therefore essential to master your mindset and emotions.
Learn from others who have built their dream businesses
“When I joined the Dream Clients Blueprint program, I was starting to feel drained running my customised watchstrap business around my busy family. I was proud of the business I had created, but it wasn’t growing as I wanted, and I was starting to feel lost.
"The Dream Client Blueprint program, however, has got me back on track – and then some! I am clear about what direction to take, I know exactly what I need to do, and I have the tools, understanding and confidence to take consistent action.”
Alix Raynar, MayTwenty
"What I've learned has exceeded my expectations. I feel that I am ‘seeing the world’ in a completely different way, I was enlightened by Melitta and I am now more confident and happier in my own skin. Finally, I know what I need to do to succeed in getting my dream clients and live my dream life!
“One thing I can promise you, you will work hard on your project, but is well worth it and you won’t regret this life/game-changing investment.”
Maria Macedo Areias, Cool Science
Gain Greater Clarity Today
There’s just so much in the coaching programme, it would take me forever to explain it here, but I will say this: to succeed in business, I believe you need three things – clarity, compelling communications and confidence. Want to work on yours?
Come and join other smart female entrepreneurs inside the Dream Client Blueprint coaching programme
Not sure if it's right for you? Book a Clarity Call with me, Melitta Campbell.
On the call, we'll discuss where your business is today versus where you want it to be. We'll identify what's holding you back from success and we'll create your next best steps. And we'll determine if the Dream Clients Blueprint programme could be the right solution for you. With limited places available, I want to be sure it's a good fit for everyone that joins.
Accelerate your business success and confidence in just 12-weeks with the Dream Clients Blueprint program. It's time to unlock your inner entrepreneur!"
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