In this episode of the Driven Female Entrepreneurs Podcast, I speak with events entrepreneur and Founder of Your Entrepreneur Resources, Venese Lau.
When Venese moved to Japan after growing up in Australia, she attended as many events as she could to build her network and start to settle into Tokyo. She soon found herself promoting the events she was attending, and from there her events and marketing business was born.
Over time her business evolved to work with many businesses, brands and charities of all sizes. But when COVID hit, her business stopped overnight. Using the opportunity to investigate how she could serve other entrepreneurs during this challenging time, Venese launched a new business, a platform to help entrepreneurs find the right courses, tools and coaches to support their business growth, ensuring that they enjoy the best returns on the investment they make in themselves.
Listen to this episode to learn more about how events can be an important part of your marketing strategy, at every stage of your business, and how to make them work for your business.
I like to think of events as including ALL the experiences you create for your clients and audience, and keeping them personalised by focusing in on the emotions you want your brand to provoke in people. - Venese Lau
Highlights
In this value-packed episode you'll learn:
- How to get started with events.
- The one-thing you must do when networking or running events.
- The role events can play in building your brand or business.
- Why it's helpful to think of events in the broadest sense.
- Why events bring your clients closer to your business.
- Why you should strongly consider adding events into your marketing strategy.
- The steps to take when putting on events for your business.
- The secret tool that will open new doors and opportunities for you and your business.
...and so much more!
Recognise that every failure is a lesson in how to do it better next time. But you can't learn and grow unless you put yourself out there. So get over your perfectionism and just go for it. Venese Lau
About Venese Lau
Venese Lau runs an events and marketing company in Tokyo, Japan. She has been an entrepreneur since she was 19, running all kinds of offline and online businesses.
She is the host and face behind Your Entrepreneur Resources, where she helps entrepreneurs start, grow and scale their businesses, connecting them with the right mentors, resources and tools.
Connect with Venese
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About Your Host, Melitta Campbell
Melitta Campbell is a Business Coach on a mission to help women become confident owners of purpose-driven businesses.Since '97, Melitta has been helping businesses grow through stronger value propositions, marketing strategies and leadership. Today she uses her knowledge and experience to help women enjoy greater fulfilment, time freedom and profit from their business through her 121 advisory and signature Dream Clients Blueprint business coaching experience.
While her expertise lies in business strategy, communications and marketing, and leadership, having been her own boss for 12 years, Melitta understands that being successful takes a lot more than a perfect plan. You also need the skills, vision and confidence to implement it. Therefore, Melitta’s coaching programs feature a personalised approach that helps clients build confidence and an entrepreneurial mindset, while also building a profitable value-driven business.
Melitta also supports women through her work as a TEDxLausanne and TEDx Swansea Speaker Coach, through the content on her blog, her Facebook community the Driven Female Entrepreneur Club, through her communities on Entnest, the home for entrepreneurs, her international best-selling book The Power of Why, her latest best-selling book A Shy Girl's Guide to Networking and here on the Driven Female Entrepreneur Podcast.
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