What is a Business Coach? Do I need one? When is the right time to hire one?

What is a Business Coach?

Often when we hear the words coach and coaching, we immediately think of sports coaches working with athletes. Their role is to guide and develop their athletes, to train them to excel in their chosen sport.


In reality, business coaching is not too dissimilar to sports coaching. Just as athletes need a coach’s guidance to help them improve and develop, business owners can benefit enormously from working with a dedicated business coach.


So, what exactly is a business coach?

The best place to start is to think about business coaching as a process. It’s a process of taking a business from where it is now to where it wants to be in the future.


To get from the proverbial A to B, an experienced business coach can guide you on that path. But more than that, business coaching is a relationship. It’s a place where you, as a business owner, can turn for support, guidance and accountability.


Most business coaches also understand that success is about a lot more than having a perfect plan; it’s also about having the systems and processes in place that make sense for you and your clients. It also relies on having confidence and the right mindset.


A coach is an investment in yourself and your business

A business coach’s role is to help you gain clarity of direction, stay focused on your strategy and identify and remove barriers to your success so you can build a stable and profitable business.


Your coach will also help you to achieve your goals and become more than you felt possible by helping to clarify your vision, build your mindset and increase your self-confidence.


As well as helping to remove roadblocks, she can offer a fresh perspective and help move you from inaction to action. In short, a business coach is an essential investment in yourself and your business.


A business coach will help you gain clarity of direction, stay focused on your strategy and identify and remove barriers to your success so you can build a stable and profitable business. Click To Tweet


It’s hard to succeed in business on your own

There are always so many unknowns and ‘what if?s’ when running your own business. If you don’t have someone to help you reflect on where you are and what works, to focus (and refocus) on your core strategy and keep you growing forward, then it’s easy to feel like you are always in the early stages of business – even if you’re several years in!


This was the case for Maria Macedo, a passionate and dedicated neuroscientist who is inspiring children to grow in confidence and develop a love of learning and science via her Cool Science classes.


Before she began working with me, Maria was feeling frustrated. While she had the PhD-backed qualifications to teach science, Maria lacked business experience and confidence.


“I was at a stage where I was feeling frustrated for having very few clients, I felt insecure about my value and felt lost in respect to what I could do in order to save my business. Moreover, I started to believe that maybe the ‘others’ were right, and what I was doing would never become a business from which I could make a viable living,” said Maria.


Fortunately, Maria listened to the advice of a close friend who recommend she look for a business coach. Driven by her frustration, and the feeling that others were not taking her business goals seriously, Maria joined my 90-day Dream Clients Blueprint group coaching experience.


Maria joined the program with a clear vision of what she wanted to achieve with Cool Science, and has learned the necessary skills to communicate clearly and with confidence exactly what it is she delivers for her dream clients – a program of fun science activities that nurture curiosity and promote intellectual development amongst children aged 3 to 11.


Maria now says “I have also learned to put myself in the shoes of my clients. I can now better understand their doubts and fears and I am therefore communicating with more clarity and I am able to easily adapt my service to my client’s wishes and needs so that they feel valued”.


By working with a business coach, I am now able to easily adapt my service to my client’s wishes and needs so that they feel valued. - Maria Macedo Click To Tweet


Finding the right business coach

If you are not where you want to be in business it’s time to consider hiring a coach.


Whether you feel overwhelmed, doubtful, lacking in skills or direction, you need a business coach. But where do you start?


Working with a coach is a deeply personal engagement and commitment. On some level, you’re buying into who she is and why she does what she does. If she’s going to be your trusted guide, you need to know where she’s coming from, what drives her and what her experiences are.


Each business coach has different areas of expertise based on their background and experience so it’s worth looking around for someone who inspires you, who you can relate to and who is strong in the areas you want to develop.


In my case, I bring to my work my 25+ years of study and practical experience in communications, marketing, business strategy and leadership.


As a female entrepreneur myself, I’ve learned that success takes more than a perfect plan. You need the right mindset; you need to master your time and productivity; and you need to roll up your sleeves and get to work.


My coaching is focused on helping women build a business that will give them the freedom to live life on their terms, master their mindset and upgrade their business skills and understanding, setting them up for a lifetime of success.


I’m passionate about helping women communicate their value with confidence, and build a business they believe in – I’ve felt the pain and frustration that comes from having a business that doesn’t work for you.


I'm passionate about helping women communicate their value and build a business they believe in - I've felt the pain and frustration that comes from having a business that doesn't work for you. Click To Tweet


In my first business, a communications consultancy where I worked with many of the world’s largest organisations, I found that while I had a constant stream of high-paying clients, my work didn’t match of dream of empowering women to lead more fulfilling lives. As a result, my business model and clients didn’t fill me with joy, and I came close to burn out.


How I feel today helping women confidently build and grow a successful business doing what they love, is completely different. I can’t wait to get stuck into my work each day. And that’s the result I want for all my clients. There’s nothing more satisfying that hearing that my coaching has helped them achieve that.


Like this message from Business Stratagist, Alena Paturaud:

“I’ve spent a fair share of time figuring out on my own my offer and messaging with my first project. This time around, with my second business, I decided that I want to skip the trial and error phase and run successful business as soon as possible. I turned to Melitta, who I’ve been following on social media for 2 years. After few sessions with her I felt so empowered, motivated and confident about my business!! She helped me to map out a clear offer and product suite, and then create a powerful, meaningful pitch for each one. She seriously saved me about 2-years of hard work and error.”


Business coaching is for everyone, but…

It’s highly advisable for everyone who is serious about building a business to have a coach by their side. This will help them build a strong business and achieve their goals in the shortest timeframe.


Having said that, not everyone has what it takes to make an investment in business coaching work for them. You need to be committed to take action and be willing to learn, grow and transform yourself and your business.


There is little point paying a business coach to help you grow, then continuing to do things the way you always have. Or worse, slacking off. If you want different results, and you need to take different actions.


Of course, doing new and different things is not always easy or comfortable – and that’s why you have a coach to help you. But it’s essential if you are serious about your success and making an impact with your business.


Not everyone has what it takes to make an investment in business coaching work for them. You need to be willing to take action, learn, grow and transform. Click To Tweet


Three months to greater business success

Are committed to your business? Ready to achieve greater things? And invest in help to go further, faster? Then the 90-day Dream Clients Blueprint experience could be just what you’ve been looking for.


Over 12-weeks, I’ll guide you in creating a solid foundation for your business (vision, values, goals…). Help you create your personal business blueprint (products, pricing, client experience…). And show you how to develop your business growth plan (brand, marketing, messaging…). We’ll also work on your mindset, confidence and productivity.


Creating an exceptional and complete business building experience, over an information sharing program, is important to me. I want you to get personal attention, advice and support every week throughout the program. As well as my weekly support, you also get access to other business experts to support your business and personal growth.

Learn more about the program an apply for your place on the Dream Clients Blueprint.


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