Growing Your Business with Valuable Events

Growing Your Business with Valuable Events

April 17, 2024

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Growing Your Business with Valuable Events

April 17, 2024

Growing Your Business with Valuable Events
Melitta Campbell, Business Coach for Women - LinkedInMelitta Campbell, Business Coach for Women - Pinterest

Show Notes

Welcome to the Art of Value Whispering podcast  


In this episode, I’m joined by the inspiring Shay Wheat, a certified event producer and CEO of Grace and Ease Productions. 

Shay’s business journey began in 2014, after she was invited to speak at an event and back-stage conversation led her to be invited to support Dr. Oz’s upcoming Women’s Conference. She said ‘Yes!’ and the rest is history! obliged and that was her official induction into the world of events production.  

Today, she helps business owners to grow their business, audience and profit through a range of events, each one carefully selected to match their business stage and strategy, and deliver a powerful impact for their audience. 

Join us as Shay shares what she has learned it takes to leverage the power of events to grow your brand and business.

"Events are one of the fastest ways to leverage your time, energy and effort to support more people" - Shay Wheat

In this Week's Episode...

In this episode, you will learn:

  • Why you always need a Call to Action
  • What it mean to ‘leverage’ your events
  • The five phases of events to scale your business
  • At what point events make sense for your business
  • Why having a profit plan is crucial in hosting events that grow your business
  • The key to continued personal growth for entrepreneurs
  • The 17 events to consider for your business growth

Shay's 17 Types of Marketing Event:

90 minute workshop




One-day sales and enrolment event

Three day sales and enrolment events



Facebook Lives

Instagram Lives

Clubhouse Rooms






Trade shows

"Before organising an event, we have to take a look at why we’re doing it: What is the purpose and intention? Then decide, on the promise of that event: How will it support the audience?" - Shay Wheat

About Shay Wheat

Shay Wheat is a Certified Event Producer™ and Creator of popular programs such as “The Powerful Event Process”, “The Ultimate Event Planner Certification Program”, and CEO of Grace & Ease Productions, Inc.

Grace & Ease Productions, Inc supports their clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 50 to 4,000+ attendees, and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others.

Her company assists Speak-to-Sell clients to be extremely profitable with their events: just recently one of their clients generated over $2.1 Million dollars in one Virtual Live 3-day event.

Connect with Shay

Website   LinkedIn

Free tool: Access Shay's 5 Phases of Events Tool

Podcast: Listen to Melitta on Shay Wheat’s podcast: Creating Powerful Impact


Join the Magnetic Messages Challenge: Starts 22 April

Coaches, Consultants and Freelancers - are you ready to attract more dream clients with messages that feel aligned with you and your values?

In the free 4-day Magnetic Messages Challenge you'll do this and so much more!

Over 4-days you'll learn exactly how to:

⭐ Communicate Your True Value

🚀 Attract Your Dream Clients with Messages that resonate deeply

📖 Create Connection with the power of Storytelling

💡 Get Consistent with an easy to manage Content Plan

With three decades of marketing and communication experience, throughout the challenge I'll also share practical advice, secret shortcuts and expert feedback. You'll come away feeling confident about how to create messages that attract your dream clients and help you sell without 'selling'.

Challenge starts Monday 22 April 2024!

You can learn more and register for this free 4-day challenge here >

About Melitta

Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.

She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.

Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.

Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.

Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.

You can learn more about Melitta's story here.

Connect with Melitta

Website        Facebook        Linkedin         Twitter         YouTube    

Join the Dream Clients Club

Come and join like-minded women in the FREE online community for Female Entrepreneurs.

You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!

> The Dream Clients Club

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Growing Your Business with Valuable Events

6 Steps to More Dream Clients

Get the exact steps to building a PROFITABLE and MEANINGFUL business that lasts!

Get your eBook Now!
6 Steps to More Dream Clients

Get the exact steps to building a PROFITABLE and MEANINGFUL business that lasts!

Get your eBook Now!


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