Creating Compelling Content that gets Clients - What you need to know!

Creating Compelling Content that gets Clients - What you need to know!

April 25, 2024

Or listen on :

Creating Compelling Content that gets Clients - What you need to know!

April 25, 2024

Creating Compelling Content that gets Clients - What you need to know!
Melitta Campbell, Business Coach for Women - LinkedInMelitta Campbell, Business Coach for Women - Pinterest

Show Notes

Welcome to the Art of Value Whispering podcast  

 
Today, I’m talking about how you can Create Messages in a way that attracts more of your Dream Clients to your Business, and faster.

This week on the 'Art of Value Whispering' podcast, I'm diving into magnetic messaging — or in other words, how you can attract and engage your ideal clients through messages that show empathy and build trust.

This isn’t just about getting noticed; it’s about creating an instant connection that resonates deeply with your audience.

Here are the highlights of this week's episode:

The Essentials of Magnetic Messaging

Building Trust

Trust is the cornerstone of any successful client relationship. This is all the more important for those with service-based businesses as you are selling the invisible. Trust comes from demonstrating an understanding of, and empathy towards, the client's situation. This also helps position your services as the obvious choice of solution for your client's specific problems.

Communication should go beyond mere information delivery; it should make the client feel seen and understood, effectively showcasing your authority and knowledge in your niche.

The Four Golden Rules for Impactful Communication

1. Have a Single Clear Purpose
 
2. Be Audience-Centric, Always
 
3. Keep it Simple and Relevant
 
4. Plan!

Consistency and Repetition: The Key to Recall

It’s not enough to craft a perfect message once. Consistent communication and repeating core messages ensure that your value proposition is remembered. Planning your content strategically across different platforms, such as social media or your blog, can guide potential clients on a journey that gradually builds up to a compelling call to action, inviting them to engage with your service.

Focus on quality over quantity. Creating a single compelling message once a week, for example will be more valuable and impactful than posting daily content just 'because'. Get intentional about the journey you are creating for your prospects through your content.

The Gift of Your Message

Think of your knowledge and insights as gifts to your potential clients. When you share valuable information for free, you not only educate your audience but also establish your credibility and deepen their trust in your expertise. This approach is at the heart of magnetic messaging — creating a relationship where clients come to naturally see you as their ideal choice of service provider. This won't be achieved in one single message, but over time in a well planned series of content.

Building Lasting Relationships

Magnetic messaging is more than a marketing strategy; it's a method of building meaningful client relationships based on understanding, trust and shared values. Listen to the full podcast episode to discover exactly how to create content that turns potential clients into loyal advocates.

If you aim to not only attract but also profoundly connect with your dream clients, begin by ensuring your messaging strategy is as compelling as the services you offer.

Join the Journey with The Dream Clients Club

For those keen to dive deeper and continuously refine their approach to client attraction, the Dream Clients Club offers a wealth of resources and highly supportive community. It’s designed to help service-based business owners, like you, to become the obvious choice for their dream clients. The best part is, it's free to join!

Once inside, head to the 'Classroom' to follow the 4-day Magnetic Messages Challenge.

You can join the Dream Clients Club for free, here >

About Melitta

Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.

She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.

Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.

Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.

Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.

You can learn more about Melitta's story here.

Connect with Melitta

Website        Facebook        Linkedin         Twitter         YouTube    

You May Also Enjoy...

Networking with Confidence

How to Talk About Your Business (so the right people listen)

The 3 Big Mistakes that Coaches Make that Cost them Clients

The Power of Good Storytelling, with Tony Johnston

Why Smart Women Get Stuck with an 'Expensive Hobby' not a real business

> More Podcast Episodes

Creating Compelling Content that gets Clients - What you need to know!

6 Steps to More Dream Clients

Get the exact steps to building a PROFITABLE and MEANINGFUL business that lasts!

Get your eBook Now!
6 Steps to More Dream Clients

Get the exact steps to building a PROFITABLE and MEANINGFUL business that lasts!

Get your eBook Now!

Blog

Latest Posts

Borrow My Mentors this International Women's Day

Write, Reflect and Ignite your business by adopting a simple journalling practice. Just 10 minutes a day could make a big difference to your wellbeing and success.

Read more >

Ignite your Business with Journalling

Write, Reflect and Ignite your business by adopting a simple journalling practice. Just 10 minutes a day could make a big difference to your wellbeing and success.

Read more >

Overcoming Fears and Finding Your Niche: A Guide to Success

Choosing a niche can be daunting, but with the right mindset and understanding, you can overcome these fears and unlock the tremendous potential that lies within your specialised area.

Read more >

Podcast

More Episodes

Why Smart Women get Stuck with an Expensive Hobby and not a Real Business

Discover insights to help you transform your business from an expensive hobby into a thriving business and attract your dream client

Listen to Podcast >

How to Price Fairly and for Profit

Finding it challenging to price your services? Discover the truth behind setting fair prices, with the Pricing Lady, Janene Liston

Listen to Podcast >

My Favourite Way to Communicate the Value of Your Offer

Discover my favourite way to communicate the value of your offer and stand out as the perfect choice of service for your dream clients.

Listen to Podcast >

Feeling lost, confused or overwhelmed
when it comes to growing your service business?

Take the quiz to determine your next best steps (It takes only 3-minutes).

Let's get started →