How to Talk About Your Business (so the right people listen)

How to Talk About Your Business (so the right people listen)

October 5, 2023

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How to Talk About Your Business (so the right people listen)

October 5, 2023

How to Talk About Your Business (so the right people listen)
Melitta Campbell, Business Coach for Women - LinkedInMelitta Campbell, Business Coach for Women - Pinterest

Show Notes

Welcome to the Driven Female Entrepreneur Podcast! 

In this week's episode, I'll be diving into the art of authentic business communication. I’ll show you how to effectively talk about your business without coming across as salesy or feeling uncomfortable in the process. 

We'll explore three common mistakes that entrepreneurs often make in this area. And, I'll be drawing inspiration from some of my favourite TV shows to illustrate each point.

Don't miss this episode if you're looking to: revolutionise the way you talk about your business, communicate your true value and connect with your dream clients more authentically. 

You’ll learn how to captivate your audience, resonate with your ideal clients, and take your business communication to a whole new level.

“When you're talking about your business, lead with what your ideal clients are most interested in and what's valuable to them. That’s what will capture their attention.” - Melitta Campbell


In this value-packed episode you’ll learn:

  • The importance of leading with value when talking about your business.
  • How to use your clients’ "tipsy statement" for deeper connections.
  • Why it's crucial to focus on the outcomes you deliver, not the process details.
  • Why it's essential to make your client the star from the start.
  • A manageable way to stress the importance of clear communication and avoiding assumptions.

...and so much more!


“To attract more clients with your message, start with your audience, and what they care about. Make them the stars of all your business communication.” - Melitta Campbell

Try the Dream Business Accelerator for 7-days
(as mentioned in the show)

If you have ever wanted someone to hand you the perfect plan to run your business, you're in the right place.

During the 6-module Dream Business Accelerator programme, I'll guide you in creating your ideal business model and strategy, as well as the tools and confidence to implement it.

Not sure what to expect? Give it a try and find out!

> Learn more and start your 7-day trial here

About Melitta

Melitta Campbell is an award-winning business coach who is passionate about helping women confidently Build, Grow and Scale a profitable business that allows them to do work that they love, create the balanced lifestyle they desire, and feel proud of the difference they are making.

Her expertise comes from 25+ years of experience in communication, marketing and leadership, including more than a decade of running her own businesses. This allows her to coach her clients on the inner-game of success as much as the practicalities of starting and running a thriving business.

Melitta is also the best-selling author of A Shy Girl’s guide to Networking, international speaker, and host of the Driven Female Entrepreneur podcast.

In 2021, LinkedIn named Melitta as one of the top Sales Influencers to follow and one of their top 14 most authentic contributors.

At AIs Influential Business Woman Awards in 2021 and 2022, Melitta was awarded:

Most Influential Female Business Coach (Europe)

She was recently named as one of the top Female Business Coaches in the World by Cade Hildreth, and

Grant Cardone and Pete Vargas invited Melitta to be a judge at: The Great American Speak Off 2023 event in Las Vegas, attended by 40k guests.

Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.

Connect with Melitta

Website                Facebook                Linkedin               Twitter                                                  

Join the Dream Clients Club

Come and join like-minded women in the FREE online community for Driven Female Entrepreneurs.

You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!

> The Dream Clients Club

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How to Talk About Your Business (so the right people listen)

6 Steps to More Dream Clients

Get the exact steps to building a PROFITABLE and MEANINGFUL business that lasts!

Get your eBook Now!
6 Steps to More Dream Clients

Get the exact steps to building a PROFITABLE and MEANINGFUL business that lasts!

Get your eBook Now!


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