Do You Really Need a Niche?

Do You Really Need a Niche?

September 14, 2023

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Do You Really Need a Niche?

September 14, 2023

Do You Really Need a Niche?
Melitta Campbell, Business Coach for Women - LinkedInMelitta Campbell, Business Coach for Women - Pinterest

Show Notes

Welcome to the Driven Female Entrepreneur Podcast! 

I have an exciting invitation for you this week. I'm thrilled to announce that I’m hosting a special masterclass: The Secrets to Confident Niching next week. And it could transform the way you approach your business. And you’re invited! Save your seat here

And niching is also the topic of today’s podcast.

In the world of entrepreneurship, finding your niche is often hailed as the golden ticket to success. It’s often warned: “Niche or Die!”. But what if you're still uncertain about whether niching is the right move for your business? What if you're apprehensive about narrowing your focus too much? Where do you start? And how do you get it right?

We’ll tackle these pressing questions head-on, delving deep into the intricate world of niching and its significance in various industries.

Don't miss this episode to learn all about niching and to uncover answers to the burning questions that have been on your mind. And I’ll share real-world case studies and success stories that showcase the power of a well-defined niche.

“Working with the right clients saves you time, money, and energy.” - Melitta Campbell


In this value-packed episode you’ll learn:

  • What a niche really is.
  • The fears you might face when venturing into the world of niching.
  • Why it takes clarity, courage, and consistency to niche well.
  • How to effectively select your niche.
  • The Five Key Questions for niche identification.

...and so much more!


“Your ideal niche is where you can create both income and impact. Focus your time and intention on your clients, and the right income will follow.” - Melitta Campbell

Access your Free Training (as mentioned in the show)

The number one question I'm asked is: How can I get more clients?

To help you market your business and attract more of your ideal clients, don't miss this masterclass:

> Access your Free Training and Attract your Next Dream Client Here

About Melitta

Melitta Campbell is an award-winning business coach who is passionate about helping women confidently Build, Grow and Scale a profitable business that allows them to do work that they love, create the balanced lifestyle they desire, and feel proud of the difference they are making.

Her expertise comes from 25+ years of experience in communication, marketing and leadership, including more than a decade of running her own businesses. This allows her to coach her clients on the inner-game of success as much as the practicalities of starting and running a thriving business.

Melitta is also the best-selling author of A Shy Girl’s guide to Networking, international speaker, and host of the Driven Female Entrepreneur podcast.

In 2021, LinkedIn named Melitta as one of the top Sales Influencers to follow and one of their top 14 most authentic contributors.

At AIs Influential Business Woman Awards in 2021 and 2022, Melitta was awarded:

Most Influential Female Business Coach (Europe)

She was recently named as one of the top Female Business Coaches in the World by Cade Hildreth, and

Grant Cardone and Pete Vargas invited Melitta to be a judge at: The Great American Speak Off 2023 event in Las Vegas, attended by 40k guests.

Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.

Connect with Melitta

Website                Facebook                Linkedin               Twitter                                                  

Join the Driven Female Entrepreneur Community

Come and join like-minded women in the FREE online community for Driven Female Entrepreneurs.

You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!

> The Driven Female Entrepreneurs Club

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Do You Really Need a Niche?

6 Steps to More Dream Clients

Get the exact steps to building a PROFITABLE and MEANINGFUL business that lasts!

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6 Steps to More Dream Clients

Get the exact steps to building a PROFITABLE and MEANINGFUL business that lasts!

Get your eBook Now!


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