Using PR to Grow Your Business

Using PR to Grow Your Business

July 20, 2023

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Using PR to Grow Your Business

July 20, 2023

Using PR to Grow Your Business
Melitta Campbell, Business Coach for Women - LinkedInMelitta Campbell, Business Coach for Women - Pinterest

Show Notes

In this episode of the Driven Female Entrepreneur Podcast, I speak with Renee Warren, an award winning entrepreneur, inspirational speaker, author, and the founder of We Wild Women.


Renee's entrepreneurial journey began at 17 when she and her sister opened a restaurant. They soon realised the reality of long hours and hard work, but managed to run a successful seasonal business, learning about time management and delegation along the way.

However, she faced various challenges in her entrepreneurial pursuits. Hiring employees brought complexities, including hiring friends and acquaintances. She later experienced burnout, lawsuits, and the departure of her business partner, leading her to navigate the overwhelming responsibility of managing the company alone. Despite these obstacles, her resilience and determination pushed her to find a better path.

Now, Renee inspires female entrepreneurs through We Wild Women. She helps them gain media attention, build brand recognition, and have a greater impact using storytelling and strategic PR. Renee equips women with the tools to navigate the media landscape, crafting compelling narratives and establishing authentic connections. Her mission is to empower women on their entrepreneurial journeys.

Don't miss this episode to hear about Renee's story, and her advice on exactly how to DIY your own media coverage.

“The reality is that things break all the time. If you can accept those moments that are really freaking hard as an opportunity to just grow a bigger muscle, you will become better at dealing with these situations.” - Renee Warren

Highlights:

In this value-packed episode you’ll learn:

  • How difficult moments are opportunities for business and personal growth.
  • The power of earned media and how PR can build trust and relationships with your audience. 
  • That everyone has a newsworthy story, and how to find yours.
  • How to discover the irresistible hook that makes your story click-worthy for the media.
  • How to make successful PR pitches to secure media coverage and podcast interviews.
  • The perfect PR pitch schedule.
  • Why you need to give your PR efforts time if you want to experience true success.

...and so much more!

“Everybody has a story in them, it doesn't have to be elaborate. There's something that we all do that is important and newsworthy.” - Renee Warren

About Renee

Renée Warren is an award-winning entrepreneur, inspirational speaker, author, and founder of We Wild Women, a platform that helps women-led businesses gain the media exposure they deserve. 

She’s also the host of the celebrated podcast, Into the Wild, a program that features curated interviews with women entrepreneurs and provides actionable advice to women who are launching or growing their own dream businesses. 

Renée firmly believes that the best advice comes from someone who has successfully done it before. Her approach to coaching comes from over 23 years of experience as an entrepreneur, in running marketing and PR agencies and in being an unapologetic risk-taker. 

When she's not coaching or podcasting, you can find Renée spending time with her family. In addition, she loves CrossFit, travel, and refining her drumming skills.

Connect with Renee

Website                Linkedin                 Instagram              Facebook

   

Access your Free Training (as mentioned in the show)

The number one question I'm asked is: How can I get more clients?

To help you market your business and attract more of your ideal clients, don't miss this masterclass:

> Access your Free Training and Attract your Next Dream Client Here

About Melitta

Melitta Campbell is an award-winning business coach who is passionate about helping women confidently Build, Grow and Scale a profitable business that allows them to do work that they love, create the balanced lifestyle they desire, and feel proud of the difference they are making.

Her expertise comes from 25+ years of experience in communication, marketing and leadership, including more than a decade of running her own businesses. This allows her to coach her clients on the inner-game of success as much as the practicalities of starting and running a thriving business.

Melitta is also the best-selling author of A Shy Girl’s guide to Networking, international speaker, and host of the Driven Female Entrepreneur podcast.

In 2021, LinkedIn named Melitta as one of the top Sales Influencers to follow and one of their top 14 most authentic contributors.

At AIs Influential Business Woman Awards in 2021 and 2022, Melitta was awarded:

Most Influential Female Business Coach (Europe)

She was recently named as one of the top Female Business Coaches in the World by Cade Hildreth, and

Grant Cardone and Pete Vargas invited Melitta to be a judge at: The Great American Speak Off 2023 event in Las Vegas, attended by 40k guests.

Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.

Connect with Melitta

Website                Facebook                Linkedin               Twitter                                                  

Join the Driven Female Entrepreneur Community

Come and join like-minded women in the FREE online community for Driven Female Entrepreneurs.

You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!

> The Driven Female Entrepreneurs Club

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