The Power of Good Storytelling

The Power of Good Storytelling

November 17, 2022

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The Power of Good Storytelling

November 17, 2022

The Power of Good Storytelling
Melitta Campbell, Business Coach for Women - LinkedInMelitta Campbell, Business Coach for Women - Pinterest

Show Notes

Welcome to the Driven Female Entrepreneur Podcast!It’s the third week of our International Men’s Month Special where I've invited four inspiring men onto the show. In this episode I speak with Tony Johnston, an Emmy Award-Winning journalist, digital content producer, and the Founding Director of Tony Johnston Media.

Tony was first exposed to journalists at a young age through his father, who worked in the publishing sector. This inspired him towards the path of becoming a journalist himself. He subsequently began working with Australian broadcast businesses, which led him to Switzerland where he got the chance to work for SwissInfo and World Radio Switzerland.

After a few years of finding where he fits and finding his rhythm, an opportunity finally came up where he could start doing his own thing. This is when he started his own business.

Now, he produces material of the highest calibre and helps Swiss enterprises, NGOs, and other global corporations generate powerful content that will enthral and inspire their target audiences through the power of storytelling.

Don't miss this episode as Tony talks about his journey and the reason it's crucial to always begin with a story that will effectively, succinctly, and compellingly communicate your key message before taking any action.

Stories are how we connect, it's how we make sense of the world. This is what makes them so powerful. -Tony Johnston


In this value-packed episode you’ll learn:

  • How to identify the distinctive quality you have that will captivate people.
  • The significance of tapping into your own professional and personal life experience.
  • How to be prepared while retaining spontaneity.
  • How to build your self-confidence so you can tell your story.
  • A manageable way to use your story to produce something great.
  • The importance of limiting the number key messages to keep your story concise.

Storytelling can be a very powerful way of sharing your experience and demonstrating through example. -Tony Johnston

About Tony

As an intuitive media all-rounder, Tony has been fortunate to have worked across a broad range of studio, location and event-based television, radio programs and online projects. From content creation, corporate video, moderating events, media training, script writing and social media campaigns.

Over his career, Tony has enjoyed an incredible variety of multimedia experiences on award-winning domestic and international programs. I hosted the arrival of the Sydney 2000 Olympic flame, broadcast from the top of an active volcano in the South Pacific and created Bully Free®, a leading anti-bullying education program.

Passionate about Switzerland, Sustainable Innovation, Clean Energy, Organics, Human Rights and Australian Aboriginal Culture. Tony lives to share stories that make a positive difference in our world.

Connect with Tony

Website            LinkedIn                 Twitter                 Instagram

Connect with Melitta


Join the Driven Female Entrepreneur Club!

Come and join like-minded women in the FREE online community for female entrepreneurs seeking more confidence and an authentic approach to business growth.You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!

> The Driven Female Entrepreneur Club

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About Your Host, Melitta Campbell

Since 1997, Melitta has been helping businesses achieve their goals for growth through authentic communication and marketing, helping them achieve a noticeable change of fortune in as little as three months.

After a decade of entrepreneurship, Melitta combined her 25 years of marketing, communication and leadership expertise and experience in the the Dream Clients Blueprint - a proven methodology for building a thriving business or coaching practice, while also mastering your mindset and enjoying a balanced life.

Melitta is also a 2x Best-Selling Author, TEDx Speaker Coach, certified Mindset Coach, founder of the Driven Female Entrepreneur Club and host of the Driven Female Entrepreneur podcast.She has won awards for her work including a LTSB Making a Difference Award, listed as one of the top Sales Influencers of 2021 by LinkedIn and the Most Influential Female Business Coach of 2021 & 2022 (Europe) by Acquisition International.

To learn more about how Melitta cloud be helping you grow your business faster, book your Free Business Clarity

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  • The easier way to create clients
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The Power of Good Storytelling


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