'Planning' It’s no surprise that at this time of year we hear a lot about business planning, and setting goals and intentions for the year ahead.
- But what does it really mean, to plan and set goals?
- How do you go about turning your vague ideas into crystal-clear intentions?
- And where do you even start?
When it comes to planning what you want to achieve in your business in 2023 – and life in general for that matter – wishes are not enough; you need to take action.
No matter where you are in your business, you need a clear plan for taking action to turn your dreams into reality. Here's how you can set yourself up for greater success in 2023 with a winning plan!
When it comes to planning what you want to achieve in your business, wishes are not enough; you need to take action! - Melitta Campbell
Fail to plan, and you plan to fail
Have you heard that phrase before? I love its simplicity and its truth. You see, I've learned that the formula for success is actually quite simple:
- Have a clearly defined and inspiring goal
- Create a plan for how you will achieve that goal
- Detail and schedule the activities you need to carry out
- Take consistent action to complete those activities.
But so often I see people start with a rough idea of what they want to do but not move any further ahead. They never fully flesh-out their goal or take the time to plan and schedule what needs to be done.
Or they create a plan, but instead of getting disciplined about taking the right actions, they file the plan away and nothing ever happens. As a result, they achieve far less than they desire, start to drift and become frustrated and unmotivated. Ultimately, they give up.
Without a clear plan for your business, it's hard to take the focused and consistent action needed to succeed. Taking as little as one hour to plan can mean the difference between success and failure.
Focus your thinking and define your vision
Goal setting and planning can sound difficult, but it just requires some focused thinking time. That time will be some of the best you ever invest in your business because having a goal is the difference between achieving something meaningful in your business - and, well, not!
A vision will provide you with a sense of purpose and direction for your business. Your vision will help you define your goals, attract your ideal clients and partners, and guide your decisions.
Often, we jump into thinking ‘this is what I can do, so I’ll just do that’. But having your own business means you can use your talents and skills with greater intention.
Having a vision will keep you inspired and help attract the people you need to support you in reaching your destination.
Goal setting can sound difficult, but it just requires some focused thinking time. Having a goal is the difference between achieving something meaningful in your business - and, well, not! - Melitta Campbell
Reflecting before moving towards your destination
Often what’s missing in vision and goal setting is taking the time to reflect on where you’ve come from and what you've already learned about what works.
Your goals, your business and your personal growth are constantly evolving, so before moving forward, it's important to assess where you are now, what's working well and what you've learned so far in your business journey.
This is where the real learning comes in. Reflection allows you to see your business from a fresh perspective. It gives patterns a chance to emerge, so you can see what is working and where changes need to be made.
- What has had an impact for you and your clients, and what you need to more of?
- Where have your greatest successes come from, and what did they teach you? And what did YOU do to make these happen?
- What hasn't worked out as you intended? What were the reasons for this? What do these lessons mean for your business in 2023?
Planning your next steps in business, should also involve time to reflect on what you've already learned and achieved. This can give you powerful insights into what you need to do next. - Melitta Campbell
Planning to end strong & start strong
It’s time to turn your attention to planning to end the year strong and building momentum so you can start 2023 with intention and set yourself and your business up for your best year yet.
You’ve still got time to work out what’s left to finish before the end of the year, so that you can start in January with a fresh perspective.
Whatever efforts you put in now will help you end 2022 strong and start 2023 strong.
In the words of Brené Brown, who has spent more than a decade studying vulnerability, courage, authenticity and shame, you need to ‘DIG deep’ when setting your goals and intentions.
You need to be Determined, get Inspired and get Going.
I’ve used Brené’s DIG Deep model to help me set clear goals for my business. As a business coach for female entrepreneurs, I’ve also used this model to add power and context to the End of Year Planning Challenge, a step-by-step training that provides you with guidance to set your goals, create your plan and build your momentum.
But don’t take it from me – hear from some of the hundreds of business owners who have taken the Planning Challenge have said about the way it has helped them gain clarity around their goals and change their perspective of what's possible, especially by putting things in writing.
What others are saying about the Planning Challenge
“This exercise really helped to put down in words [my] frustrations and I could recognise quickly the areas of failure. Failure I provoked certainly unconsciously. But thanks to you, this now will change!”
“Very good questions to ask oneself. At the end of this exercise, I felt prouder, because writing down all your (baby) steps put them under the spotlight.”
“Great content as always Melitta! Thank you for guiding me to a detailed review of this year and have a conscious look into what went well and wrong, as well as allow myself to celebrate my successes even if they were not as big as when I set them up at the beginning of the year.”
“It was very interesting for me to see that that’s actually exactly what I want the company to aspire to and to become without having actually put the words on it yet.”
"I've wanted to set goals and do some planning for my business, but I just didn't know where to start before. Thank you for this challenge, it's clear guidance has really helped me to put words to what I want to achieve. Seeing it all written out this way, I feel so much more confident that I can achieve a stronger, bolder future for myself and my business."
Are you up to the Planning Challenge?
There is nothing like the joy and fulfilment of seeing your dreams become real, seeing your business have an impact, and seeing your confidence grow. That's the power of having clear goals and a plan. - Melitta Campbell
There is nothing like the joy and fulfilment you experience when you see your dreams become real, see your business have an impact, and see your confidence and self-belief grow.
But first you need to set your goals, crystallise your intentions and make a plan. Are you ready?
It’s not too late to join the the End of Year Planning Challenge and prepare for your best year in business yet!
There are five modules to complete, plus a pre-exercise based on Brené Brown's advice to DIG Deep (...and of course some bonuses to help you take your next steps with clarity and confidence!).
Each module takes around 20 minutes to complete. In just one-hour you could dramatically change your chances of business success in 2023!
This is a rare chance to get training and advice from a award-winning Business Coach with more than three-decades of experience - and one not to be missed!
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