In this episode of the Driven Female Entrepreneur Podcast, I speak with Founder of Medusa Media Group, Eva Jannotta.Eva didn't set out with the intention of starting her own business, but when her corporate job 'imploded', she decided to give it a try. With no real entrepreneurial experience or education, her business didn't take off instantly, but as her client relationships and understanding started to grow, so did her business.Through that process, she started to focus in on which activities she found most exciting and interesting. She moved from focusing on marketing and communication in a broad sense, to zooming in on thought leadership.Listen to this episode to learn more about how you can use Thought Leadership to foster new relationships and grow your business, even if you feel shy. Along with Eva's best lessons for business confidence and success.
Thought leadership builds relationships. And forging new relationships is how businesses grow. - Eva Janotta
In this value-packed episode you'll learn:
- How to get started with thought leadership, even if you are new to your business or don't feel like an expert.
- The secret to creating a strong call to action in your content.
- How thought leadership can make finding the right clients faster and easier.
- Why thought leadership can be a great strategy for small businesses.
- That both introverts and extroverts can benefit from this marketing strategy.
- Why you don't need to be perfect.
- How to overcome your anxieties around becoming more visible.
...and so much more!
A goal of thought leadership is to get your audience thinking. People don't usually feel curious or inclined to think deeply about a topic if they're just spoon-fed an answer. - Eva Jannotta
About Eva Jannotta
Eva Jannotta helps bold women leaders defy the status quo, amplify their influence and expand their wealth and power. She offers thought leadership strategy and advisory services as well as communications support. Her Big Audacious Goal is to end gender and racial discrimination.
Eva grew up in Silver Spring, Maryland and today she lives in Phoenix, Arizona with her partner.
Connect with Eva
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About Your Host, Melitta Campbell
Melitta Campbell is a Business Coach who uses her 25 years of business, marketing and communication experience to help women build a business that delivers more than just profit.She believes that your business is an opportunity to achieve personal growth and create a powerful legacy, while helping others through your wisdom and expertise. It's a way to live your purpose, do work that you love and feel proud of the difference you are making.Her signature program, the Dream Clients Blueprint offers women a unique business coaching experience. It offers step-by-step guidance as you build and grow your business with authenticity, and upgrade your business, leadership and communication skills.
While giving you live personalised business advice each week, and monthly Mindset Mastery sessions with a behavioural psychologist and high-performance coach. Ensuring her business coaching offers a highly personalised approach, so every woman feels like a valued member of the community, and has exceptional opportunity to achieve their goals in a matter of weeks, was important to Melitta.
Having been her own boss for 13 years, she understands that being successful takes a lot more than a perfect plan. You also need the skills, vision and confidence to implement it. Melitta also empowers women through her work as a TEDxLausanne and TEDxSwansea Speaker Coach, through the content on her blog, her Facebook community the Driven Female Entrepreneur Club, and her best-selling books The Power of Why, and A Shy Girl's Guide to Networking and here on the Driven Female Entrepreneur Podcast.
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