Why Selling = Service - Liz Dederer

Why Selling = Service - Liz Dederer

July 8, 2021

Or listen on :

Why Selling = Service - Liz Dederer

July 8, 2021

Why Selling = Service - Liz Dederer
Melitta Campbell, Business Coach for Women - LinkedInMelitta Campbell, Business Coach for Women - Pinterest

Show Notes

In this episode of the Driven Female Entrepreneur Podcast, I speak with CEO of Selling with Service, Liz Dederer.

Liz has been in business for herself for two decades. For the first half, as a side-hustle, and the second half full-time as a means to break free from an abusive relationship. Her journey was not easy, and her experience was far from the laptop lifestyle she had imagined.

Liz has successfully built a thriving business, despite the chaos, and today helps her clients to enjoy and win at sales.

Listen to this episode to learn more from Liz about how you can overcome your business challenges, particularly around sales and business growth.


In this value-packed episode you'll learn:

  • Why women have a natural advantage when it comes to sales.
  • The three sides to selling success for women.
  • The formula for charging your worth.
  • How to stop being a well-intentioned amateur at sales.
  • What a great sales call looks like.
  • How to close your sales conversations.
  • The importance of having a clear sales process.
  • How to create a premium product and charge higher fees.
  • The importance of listening first, before you start writing sales copy.
  • How to stay in control of your time.

...and so much more!

The only thing we ever need to focus on in business is to create a customer, and a customer is someone who pays. Period. - Liz Dederer

About Liz Dederer

A 20-year, 5-time entrepreneur, Liz Dederer, CEO of Selling With Service, empowers women to make money and create change. In her flagship program, the Sales School for Entrepreneurs, Liz teaches solopreneurs how to create a high-touch low-tech service business so they can experience their first of forever 5-figure months.

An accomplished speaker, Liz brings wit and wisdom to her frequent appearances on podcasts, regional and national conferences on subjects of women’s empowerment, sales, and money. 

Connect with Liz

Website     Linkedin     Instagram

Join the Driven Female Entrepreneur Club!

Come and join like-minded women in the FREE online community for female entrepreneurs seeking more confidence and an authentic approach to business growth.You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!

> The Driven Female Entrepreneur Club

Other Episodes you May Enjoy...

Selling with Noble Purpose – Lisa McLeod

Backyard sales to Global Brand – Kelley Higney

Pricing with Confidence and Charging Your Worth – Janene Liston

> More Podcast Episodes

Also see:

Why selling feels hard, and how to get confident with sales

About Your Host, Melitta Campbell

Melitta Campbell is a Business Coach who uses her 25 years of business, marketing and communication experience to help women build a business that delivers more than just profit.She believes that your business is an opportunity to achieve personal growth and create a powerful legacy, while helping others through your wisdom and expertise. It's a way to live your purpose, do work that you love and feel proud of the difference you are making.

Her signature program, the Dream Clients Blueprint offers women a unique business coaching experience. It offers step-by-step guidance as you build and grow your business with authenticity, and upgrade your business, leadership and communication skills. While giving you live personalised business advice each week, and monthly Mindset Mastery sessions with a behavioural psychologist and high-performance coach. Ensuring her business coaching offers a highly personalised approach, so every woman feels like a valued member of the community, and has exceptional opportunity to achieve their goals in a matter of weeks, was important to Melitta. Having been her own boss for 13 years, she understands that being successful takes a lot more than a perfect plan. You also need the skills, vision and confidence to implement it.

Melitta also empowers women through her work as a TEDxLausanne and TEDxSwansea Speaker Coach, through the content on her blog, her Facebook community the Driven Female Entrepreneur Club, and her best-selling books The Power of Why, and A Shy Girl's Guide to Networking and here on the Driven Female Entrepreneur Podcast.

If you are ready to grow your business with personalised guidance and a customised plan book your Free Business Growth Call.

Get More Clients with your FREE Listener Gift

Building a solid network of people who know like and trust you is the ultimate shortcut to everything you want to achieve in life and business. It's also your most powerful and cost-effective marketing tools!

Download your Networking Checklists and learn how to confidently build your network and enjoy greater success.

Why Selling = Service - Liz Dederer
Why Selling = Service - Liz Dederer


Latest Posts

Borrow My Mentors this International Women's Day

Write, Reflect and Ignite your business by adopting a simple journalling practice. Just 10 minutes a day could make a big difference to your wellbeing and success.

Read more >

Ignite your Business with Journalling

Write, Reflect and Ignite your business by adopting a simple journalling practice. Just 10 minutes a day could make a big difference to your wellbeing and success.

Read more >

Overcoming Fears and Finding Your Niche: A Guide to Success

Choosing a niche can be daunting, but with the right mindset and understanding, you can overcome these fears and unlock the tremendous potential that lies within your specialised area.

Read more >


More Episodes

Why Smart Women get Stuck with an Expensive Hobby and not a Real Business

Discover insights to help you transform your business from an expensive hobby into a thriving business and attract your dream client

Listen to Podcast >

How to Price Fairly and for Profit

Finding it challenging to price your services? Discover the truth behind setting fair prices, with the Pricing Lady, Janene Liston

Listen to Podcast >

My Favourite Way to Communicate the Value of Your Offer

Discover my favourite way to communicate the value of your offer and stand out as the perfect choice of service for your dream clients.

Listen to Podcast >

Feeling lost, confused or overwhelmed
when it comes to growing your service business?

Take the quiz to determine your next best steps (It takes only 3-minutes).

Let's get started →