Welcome to the Driven Female Entrepreneur Podcast. It is great to be back! It was nice to unwind, spend time with my children during the summer break, and to (almost) complete my big garden project.It's back to school season, and that means it's back to networking!
So, this week I thought I’d share some of my best advice on confident networking. Including that big question, “How do I introduce myself in ways that get people interested, without coming across as salesy?!”
Of course, you can find more of my top tips on confident networking in my book, The Shy Girl's Guide to Networking, which is available online at Amazon, Waterstones Book Depository, and other online retailers. I'm also thrilled that you can now get it from any physical bookshop too, just ask them to order it for you. : )
One aspect of my book that I believe sets it apart from others is the way it begins by addressing your mindset, which I believe is one of the largest barriers to confident and successful networking. In the book, I outline my winning strategy for changing the way you think about networking, before showing you practical tools and tactics all of which work especially well if you're an introvert, just like me.
So, without further ado, let’s dive into my top 5 tips!
Optimise your social media and your website before any networking event. This will make it easier to build relationships with the right people. - Melitta Campbell
In this value-packed episode you’ll learn my Top Tips for Confident Networking:
- Have a clear purpose - Think about what you most want to get from the event, who you’d like to meet, and how you want to represent your personal brand.
- “Fishing for coffee” - Networking is about starting relationships. It's about expanding your social circle and discovering someone you can have coffee with and get to know better.
- Prepare your tools - Make sure you have all your bases covered so you can focus on having great conversations.
- Own your expertise - Recognize your area of expertise, your true value and really to speak to that.
- Have fun! - It’s always good to remind yourself that you’ve got this, and to relax and have fun.
The best (and easiest) way to show up consistently and build a brand around your difference, is to be yourself online and elsewhere. -Melitta Campbell
Melitta Campbell is an award-winning business coach who is passionate about helping women confidently Build, Grow and Scale a profitable business that allows them to do work that they love, create the balanced lifestyle they desire, and feel proud of the difference they are making.
Her expertise comes from 25+ years of experience in communication, marketing and leadership, including more than a decade of running her own businesses. This allows her to coach her clients on the inner-game of success as much as the practicalities of starting and running a thriving business. Melitta is also the best-selling author of A Shy Girl’s guide to Networking, international speaker, and host of the Driven Female Entrepreneur podcast. In 2021, LinkedIn named Melitta as one of the top Sales Influencers to follow and one of their top 14 most authentic contributors.
At AIs ‘Influential Business Woman Awards' in 2021 & 2021, Melitta was awarded: Most Influential Female Business Coach (Europe)And she was recently named as one of the top Female Business Coaches in the World by Cade Hildreth: https://cadehildreth.com/female-busin... Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband and two daughters.
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