Show Notes
In this episode of the Driven Female Entrepreneur Podcast, I speak with Steph Caswell, a writing coach, author, and the host of the Creating Happy Writers Podcast.
Today, Steph is fully immersed in the world of writing, crafting stories that resonate with educators and aspiring authors. But her path wasn't always clear-cut.
She started as a teacher in 2004, eventually becoming a deputy head teacher. However, stress took its toll, leading her to reevaluate her life. While still teaching, she discovered a love for writing, eventually transitioning to full-time writing three years ago.
If you’ve been carrying a book around in your mind for a few months (or years), you’ll love this discussion. Steph shares practical and inspirational advice on exactly how to turn your idea into a book that builds your credibility and business.
"In writing, prioritising what's vital for the reader is key. 'Killing your darlings'—removing beloved but irrelevant parts—is painful yet crucial for impactful storytelling." - Steph Caswell
Highlights:
In this value-packed episode you’ll learn:
- The truth about becoming an author and what it really takes to write a book.
- How honesty about your book idea's scope is crucial.
- Why creating an outline is fundamental in simplifying the book-writing process.
- A way to overcome self-doubt, especially prevalent among female authors.
- How a book can be a tool for business growth beyond mere book sales.
...and so much more!
“Writing goes beyond books; it's a business tool. It opens doors to consulting, speaking, and more, expanding your influence beyond book sales." - Steph Caswell
About Steph
Steph Caswell is an author, writing coach and developmental editor. She supports female entrepreneurs to write unforgettable books that enhance their profiles, showcase their expertise, and elevate their businesses to the next level. She has written six books, the latest of which was a finalist in the 2023 Business Book Awards, and is the host of the Creating Happy Writers podcast.
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About Melitta
Melitta Campbell is an award-winning business coach who is passionate about helping women confidently Build, Grow and Scale their dream business through her award-winning Dream Clients Blueprint programme.
She has become known as the Value Whisperer for the way she helps her clients identify, communicate and sell their True Value.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from 25+ years of experience in communication, marketing and leadership, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking and host of the popular Driven Female Entrepreneur podcast.
She is an in-demand speaker, appearing on stages and screens internationally. She has also coached well-known speakers at TEDx events in Switzerland and the UK. Earlier this year Grant Cardone and Pete Vargas invited Melitta to be a judge at: The Great American Speak Off 2023 event in Las Vegas, attended by 40k guests.
In 2021, LinkedIn named Melitta as one of the 16 top Sales Influencers to follow and one of their top 14 most authentic contributors.
At AIs Influential Business Woman Awards in 2021 and 2022, Melitta was awarded: Most Influential Female Business Coach (Europe).
She was also named as one of the top Female Business Coaches in the World by Cade Hildreth.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
You can learn more about Melitta's story here.
Connect with Melitta
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You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
Podcast Rebrand in 2024
In 2024, the Driven Female Entrepreneur podcast will become The Art of Value Whispering.
It will include more great content, practical advice to help you grow your business, and master your mindset from myself and other successful founders and thought leaders.
However, it will have more focus on how to meaningfully market your business and master self-leadership so that, even if you have a quieter personality, you can thrive in business and have an impact you feel proud of.
More news on this exciting rebrand coming soon!
For a sneak peek of what's to come, see The Art of Value Whispering newsletter on LinkedIn.
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