In this episode of the Driven Female Entrepreneur Podcast, I speak with Ian Brodie, an Consultant, Trainer, and the Author of the #1 best selling and highest rated book on email marketing: Email Persuasion.
In 2007, Ian launched a blog focusing on marketing and sales for consulting, coaching, and training businesses. Despite gaining substantial traffic, converting visitors into clients proved challenging until a pivotal moment.
The turning point arrived when Ian discovered the potential of email. He was initially sceptical about their effectiveness, until a friend urged him to try it. Embracing emails transformed his approach and gave tangible results. Yet, facing content exhaustion, he found solace in storytelling, realising its profound impact on audiences. This reshaped his communication style, preferring engaging narratives over overwhelming advice.
Now, Ian is well known and respected in the email marketing space. He helps business owners use email campaigns to build their authority, engage audiences, and boost sales.
Don’t miss this episode to learn from Ian Brodie's journey and enjoy a masterclass in the art of email marketing for building relationships that lead to sales.
"You've got to share something unusual to make it interesting." - Ian Brodie
In this value-packed episode you’ll learn:
- How to generate, endless supply of brilliant topics for emails.
- Be able to write interesting and engaging conversational emails.
- Know how to gently persuade in email so your subscribers turn into buyers.
- How to enjoy the email marketing process.
...and so much more!
“No greater skill than pulling and meeting people from all sorts of different facets of life in order to feed your mind and open your mind to other things." - Ian Brodie
Ian Brodie is the author of the #1 best selling and highest rated book on email marketing: Email Persuasion. Get Response called him "One of the best email marketers in the world" and more importantly, he's helped thousands of course builders, creators, consultants and coaches to build authority, engage their audience and generate more sales with Email Marketing.
Outside of work he's married to the wonderful Kathy and they have two great kids: Chris and Robs. And a cat. Mustn't forget the cat. His passions outside of work are magic (he used to be quite good but is waaay out of practice) and growing chillies. He also suffers from being a Newcastle United supporter. Please, no gloating :)
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Melitta Campbell is an award-winning business coach who is passionate about helping women confidently Build, Grow and Scale their dream business through her award-winning Dream Clients Blueprint programme.
She has become known as the Value Whisperer for the way she helps her clients identify, communicate and sell their True Value.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from 25+ years of experience in communication, marketing and leadership, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking and host of the popular Driven Female Entrepreneur podcast.
She is an in-demand speaker, appearing on stages and screens internationally. She has also coached well-known speakers at TEDx events in Switzerland and the UK. Earlier this year Grant Cardone and Pete Vargas invited Melitta to be a judge at: The Great American Speak Off 2023 event in Las Vegas, attended by 40k guests.
In 2021, LinkedIn named Melitta as one of the 16 top Sales Influencers to follow and one of their top 14 most authentic contributors.
At AIs Influential Business Woman Awards in 2021 and 2022, Melitta was awarded: Most Influential Female Business Coach (Europe).
She was also named as one of the top Female Business Coaches in the World by Cade Hildreth.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
You can learn more about Melitta's story here.
Connect with Melitta
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