Welcome to the Driven Female Entrepreneur Podcast. It's another live pitching episode!
Today, we're delving into the art of presenting services without appearing pushy or insincere.
Amber Roberts, a Switzerland-based photographer renowned for photographing women, faces the challenge of sensitively communicating a deeply personal and intimate service: Boudoir Photography.
In the past, this style of photography has had a sleazy reputation. With many people associating it with ‘page 3’ or the ‘centrefold’. However, today the art is very different. It’s an empowering experience that women choose for themselves.
Listen into my live business coaching session with Amber, as we create a pitch that conveys care, inspires and uplifts - without feeling sales-driven.
We start with a structured brainstorming. This focuses on: understanding client pain points, showcasing the service's value, and highlighting the expected client results. Our goal is to craft a pitch that features emotion, logic, and credibility.
Don't miss this episode for valuable insights on exactly how you can craft an authentic pitch for your business. One that shows client understanding and expresses your true value. And that can be used in any scenario.
"A photoshoot in my studio is not just about the makeover; it's about how we make you feel. It's about an uplifting experience, a confidence boost, and a day dedicated to making you feel special and incredible." - Amber Roberts
Covered in today’s episode:
04:48 : Understanding the offer.
12:20 : Brainstorming client pain points.
17:18 : Exploring the Value you Offer.
27:59 : Brainstorming all the outcomes clients walk away with.
31:21 : Pitching the offer.
37:14 : Assessing the pitch.
“Photography isn't just about taking pictures; it's about delivering a tangible, lasting experience.” - Amber Roberts
Want Help to Create Your Winning Business Pitch?
Knowing exactly how to introduce your business in any situation is a powerful skill for any entrepreneur, leader or business owner.
But it’s not always clear how to do this naturally and with impact.
In the Perfecting Your Pitch sessions, I'll help you create your own Magnetic Message Matrix, and learn how to use this in any situation.
You'll never feel lost as to what to say again!
Did you enjoy this week’s episode?
Let me know how these insights have helped your pitch creation and discuss your take-aways and ideas in the Dream Clients Club community here.
Don’t keep this learning to yourself, share this episode with 5 of your business besties or with your network on social media, and help more business owners thrive.
Amber Roberts, is a British portrait photographer based near Geneva in Switzerland. She specialises in photographing women, capturing their true personality, essence and beauty as it really is.
It’s her mission to give all women portraits of themselves that they love, because they capture the real them. She is known for her ability to get the best from the women she shoots, thanks not just to her expertise in lighting, posing and expression, but also because of the relaxed and empowering environment she creates, starting with a professional hair and make-up session.
Whether you’re looking for a portrait, some photos with your family, some professional photos or even some intimate boudoir photos, Amber's sessions are highly personalised and focused 100% on you. She offers a high end photography experience that gives women a sense of empowerment, pampering and fun. It’s not uncommon for women to leave her photography studio feeling a little taller, stronger and more confident as a result.
Connect with Amber
Access your Free Training (as mentioned in the show)
The number one question I'm asked is: How can I get more clients?
To help you market your business and attract more of your ideal clients, don't miss this masterclass:
> Access your Free Training and Attract your Next Dream Client Here
Connect with Melitta
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You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
Melitta Campbell is an award-winning business coach who is passionate about helping women confidently Build, Grow and Scale their dream business through her award-winning Dream Clients Blueprint programme.
She has become known as the Value Whisperer for the way she helps her clients identify, communicate and sell their True Value.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from 25+ years of experience in communication, marketing and leadership, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking and host of the popular Driven Female Entrepreneur podcast.
She is an in-demand speaker, appearing on stages and screens internationally. She has also coached well-known speakers at TEDx events in Switzerland and the UK. Earlier this year Grant Cardone and Pete Vargas invited Melitta to be a judge at: The Great American Speak Off 2023 event in Las Vegas, attended by 40k guests.
In 2021, LinkedIn named Melitta as one of the 16 top Sales Influencers to follow and one of their top 14 most authentic contributors.
At AIs Influential Business Woman Awards in 2021 and 2022, Melitta was awarded: Most Influential Female Business Coach (Europe).
She was also named as one of the top Female Business Coaches in the World by Cade Hildreth.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
You can learn more about Melitta's story here.
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