Building your Business With Events - Venese Lau

Building your Business With Events - Venese Lau

June 9, 2021

Or listen on :

Building your Business With Events - Venese Lau

June 9, 2021

Building your Business With Events - Venese Lau
Melitta Campbell, Business Coach for Women - LinkedInMelitta Campbell, Business Coach for Women - Pinterest

Show Notes

In this episode of the Driven Female Entrepreneurs Podcast, I speak with events entrepreneur and Founder of Your Entrepreneur Resources, Venese Lau.

When Venese moved to Japan after growing up in Australia, she attended as many events as she could to build her network and start to settle into Tokyo. She soon found herself promoting the events she was attending, and from there her events and marketing business was born.

Over time her business evolved to work with many businesses, brands and charities of all sizes. But when COVID hit, her business stopped overnight. Using the opportunity to investigate how she could serve other entrepreneurs during this challenging time, Venese launched a new business, a platform to help entrepreneurs find the right courses, tools and coaches to support their business growth, ensuring that they enjoy the best returns on the investment they make in themselves.

Listen to this episode to learn more about how events can be an important part of your marketing strategy, at every stage of your business, and how to make them work for your business.

I like to think of events as including ALL the experiences you create for your clients and audience, and keeping them personalised by focusing in on the emotions you want your brand to provoke in people. - Venese Lau


In this value-packed episode you'll learn:

  • How to get started with events.
  • The one-thing you must do when networking or running events.
  • The role events can play in building your brand or business.
  • Why it's helpful to think of events in the broadest sense.
  • Why events bring your clients closer to your business.
  • Why you should strongly consider adding events into your marketing strategy.
  • The steps to take when putting on events for your business.
  • The secret tool that will open new doors and opportunities for you and your business.

...and so much more!

Recognise that every failure is a lesson in how to do it better next time. But you can't learn and grow unless you put yourself out there. So get over your perfectionism and just go for it. Venese Lau

About Venese Lau

Venese Lau runs an events and marketing company in Tokyo, Japan. She has been an entrepreneur since she was 19, running all kinds of offline and online businesses.

She is the host and face behind Your Entrepreneur Resources, where she helps entrepreneurs start, grow and scale their businesses, connecting them with the right mentors, resources and tools. 

Connect with Venese

Website     Linkedin     Facebook     Twitter     Instagram

Join the Driven Female Entrepreneur Community

Come and join like-minded women in the FREE online community for Driven Female Entrepreneurs.You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!

> The Driven Female Entrepreneurs Club

Other Episodes you May Enjoy...

A Shy Girl’s Guide to Networking

Getting Featured in the Media

Branding and Visibility for Small Business

> More Podcast Episodes

About Your Host, Melitta Campbell

Melitta Campbell is a Business Coach on a mission to help women become confident owners of purpose-driven businesses.Since '97, Melitta has been helping businesses grow through stronger value propositions, marketing strategies and leadership. Today she uses her knowledge and experience to help women enjoy greater fulfilment, time freedom and profit from their business through her 121 advisory and signature Dream Clients Blueprint business coaching experience.

While her expertise lies in business strategy, communications and marketing, and leadership, having been her own boss for 12 years, Melitta understands that being successful takes a lot more than a perfect plan. You also need the skills, vision and confidence to implement it. Therefore, Melitta’s coaching programs feature a personalised approach that helps clients build confidence and an entrepreneurial mindset, while also building a profitable value-driven business.

Melitta also supports women through her work as a TEDxLausanne and TEDx Swansea Speaker Coach, through the content on her blog, her Facebook community the Driven Female Entrepreneur Club, through her communities on Entnest, the home for entrepreneurs, her international best-selling book The Power of Why, her latest best-selling book A Shy Girl's Guide to Networking and here on the Driven Female Entrepreneur Podcast.

Looking for guidance to grow your business?

Book your Free Business Growth Call.

Get More Clients with your FREE Listener Gift

Building a solid network of people who know like and trust you is the ultimate shortcut to everything you want to achieve in life and business. It's also your most powerful and cost-effective marketing tools!

Download your Networking Checklists and learn how to confidently build your network and enjoy greater success.

Building your Business With Events - Venese
Building your Business With Events - Venese Lau


Latest Posts

Ignite your Business with Journalling

Write, Reflect and Ignite your business by adopting a simple journalling practice. Just 10 minutes a day could make a big difference to your wellbeing and success.

Read more >

Overcoming Fears and Finding Your Niche: A Guide to Success

Choosing a niche can be daunting, but with the right mindset and understanding, you can overcome these fears and unlock the tremendous potential that lies within your specialised area.

Read more >

How I Became Known as The Value Whisperer

How I became known as The Value Whisperer. And why 'Business Coach' didn't capture the unique way I help women turn their business around. Here's my story...

Read more >


More Episodes

The Art of Email: How to Connect, Engage and Sell with Email

Join us for an episode you won't want to miss! Discover Ian Brodie's journey and delve into a masterclass on using email marketing to forge powerful relationships that drive sales.

Listen to Podcast >

The Secrets to Impactful Speaking

Don't miss Damien's journey from a timid child to a compelling speaker and coach. Discover exactly how to build your communication skills and confidence, so you can share your ideas and have a lasting impact in the world.

Listen to Podcast >

How Introverts have the Edge in Sales and Networking

Uncover Matthew's incredible journey—where limits are shattered, and success means forging your unique path. It's a story that redefines greatness, proving success goes beyond talent or personality. Don't miss this!

Listen to Podcast >

Feeling lost, confused or overwhelmed
when it comes to growing your service business?

Take the quiz to determine your next best steps (It takes only 3-minutes).

Let's get started →