The 5 Keys to Authentic Sales

The 5 Keys to Authentic Sales

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Welcome to the Driven Female Entrepreneur Podcast. This week as part of our Summer Business Festival, we’ll be examining sales, which as an introverted and formerly timid girl, I was really astonished to find myself falling in love with.


I’ll go over some of the five essential elements you should be aware of in order to have great sales conversations in which you can be your true self and enjoy welcoming more of your dream clients into your business.


One of the most important abilities for every business owner must be the ability to sell with assurance and authenticity, along with the ability to articulate your worth and conduct yourself with integrity in the marketplace.


Here are a handful of the earlier episodes of the program that will also aid with your sales mastery.


#51 Selling with Noble Purpose – Lisa McLeod

#95 The Right Way to Sell via Social Media – Karen Cureton

#97 The Roadmap to Increased Revenue – Kristin Zhivago

#72 Why Selling = Service – Liz Dederer



I’ve created a separate blog post that lists these episodes for you, with a summary of their advice for you – CLICK THE LINK



I thought sales was all about having a slick presentation and fancy words, but it's not that at all. It’s about showing up as your true self, asking great questions and caring to listen. -Melitta Campbell Click To Tweet





In this value-packed episode on Sales, you’ll learn:


  • The importance of getting permission before selling to someone.


  • Why sales is service.


  • How to create a sales experience.


  • What your authenticity will bring to the table.


  • The significance of having a product to sell.



Create a sales experience for the customer that makes them feel happy, appreciated, and inclined to trust you. -Melitta Campbell Click To Tweet



About Melitta


Melitta Campbell is an award-winning business coach who is passionate about helping women confidently Build, Grow and Scale a profitable business that allows them to do work that they love, create the balanced lifestyle they desire, and feel proud of the difference they are making.


Her expertise comes from 25+ years of experience in communication, marketing and leadership, including more than a decade of running her own businesses. This allows her to coach her clients on the inner-game of success as much as the practicalities of starting and running a thriving business. 


Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, international speaker, and host of the Driven Female Entrepreneur podcast. 


In 2021, LinkedIn named Melitta as one of the top Sales Influencers to follow and one of their top 14 most authentic contributors.


At AIs ‘Influential Business Woman Awards 2021’, Melitta was awarded: 

Most Influential Female Business Coach (Europe) 

And she was recently named as one of the top Female Business Coaches in the World by Cade Hildreth:… 


Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband and two daughters.


If you are a coach, consultant or trainer, book a complementary business assessment call with Melitta to understand your next steps towards enjoying more dream clients, balance and impact. 



Connect with Melitta

Website                Facebook                Linkedin               Twitter                  


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5 Ways to Grow Your Business

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A Shy Girl’s Guide to Networking

The Real Reason your Business isn’t Growing

Business Success Through Collaboration and Community

> More Podcast Episodes


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