Why Weren’t We Taught THIS at School?  An Introduction to Needs-Based Communication

Why Weren’t We Taught THIS at School? An Introduction to Needs-Based Communication

February 5, 2025

Or listen on :

Why Weren’t We Taught THIS at School? An Introduction to Needs-Based Communication

February 5, 2025

Why Weren’t We Taught THIS at School?  An Introduction to Needs-Based Communication
Melitta Campbell, Business Coach for Women - LinkedInMelitta Campbell, Business Coach for Women - Pinterest

Show Notes

Welcome to the Art of Value Whispering podcast


Today I’m joined by Alice Sheldon, a leading expert in needs-based communication and author of ‘Why Weren’t We Taught This at School?’, to uncover the missing piece in most of our interactions: understanding human needs.


Have you ever felt misunderstood? Struggled to connect with clients, colleagues, or even family? Or wondered why communication sometimes feels like a battle?


In this episode, Alice helps business owners, leaders, and professionals enhance their communication, sell with confidence, and build stronger relationships.

Join me in this episode as Alice explores how recognising your own needs—and those of others—can completely transform how you communicate, build relationships, and market your business.

"Most of us are doing the best we can, but we’re also carrying unmet needs we don’t even realise we have. When we understand those, everything changes—our confidence, communication, and success." – Alice Sheldon

In this Week's Episode...

In this episode, you will learn:

  • How to create genuine connections in business & life
  • To understand why you get triggered—and how to overcome it
  • How to communicate in a way that feels effortless & authentic
  • Ways to develop marketing messages that resonate deeply with your audience
  • How to lead conversations with confidence & empathy

💡 Ready to take action?

“We don’t avoid opportunities because we lack talent. We avoid them because we fear being triggered. When you understand your ‘fingerprint needs,’ you unlock the confidence to show up fully." – Alice Sheldon


About Alice

After studying Psychology and Neuroscience at the University of Oxford, Alice taught in London before becoming a barrister. She developed an approach for relationship and communication that reliably offers more empathy, connection and empowerment at home and at work. She has written a book, Why weren't we taught this at school, which has been translated into eight languages, and she goes into organisations of all kinds to offer training and keynotes.

Connect with Alice

 Website     LinkedIn     

About Melitta

Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.

She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.

Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.

Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.

Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.


You can learn more about Melitta's story here.

Connect with Melitta

Website        Facebook        Linkedin         Twitter         YouTube    

Join the Dream Clients Club

Come and join like-minded women in the FREE online community for Female Entrepreneurs.

You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!

> The Dream Clients Club

You May Also Enjoy...

How to Make 2025 Your Best Year Yet, with The Positivity Doctor.

Finding Your Whole Voice - Judith Quin

Business is Communication - Yelena Ganshof van der Meersch

Survival Skills for Freelancers - Sarah Townsend

How to Attract More Clients Without the Overwhelm

> More Podcast Episodes

Why Weren’t We Taught THIS at School?  An Introduction to Needs-Based Communication

6 Steps to More Dream Clients

Get the exact steps to building a PROFITABLE and MEANINGFUL business that lasts!

Get your playbook Now!
6 Steps to More Dream Clients

Get the exact steps to building a PROFITABLE and MEANINGFUL business that lasts!

Get your playbook Now!

Blog

Latest Posts

Best Advice to help you Network with Confidence

Discover how you can leverage on the power of networking, attract your dream client and stay above business competition

Read more >

Best Advice on Writing Books that Grow Your Business

Discover the process of transforming your ideas into a tangible manuscript.

Read more >

Best Advice on Speaking with Impact and confidence

Unlock the Secrets of Confident Public Speaking: Learn essential techniques to captivate your audience and convey your message with clarity and conviction

Read more >

Podcast

More Episodes

Standing out Without Shouting: The Art of Being Seen

Want to discover how to gain visibility and make an impact without being the loudest in the room? This episode explores the power of authenticity, messaging, and strategic visibility to help you stand out with confidence.

Listen to Podcast >

"I know what to do - so why aren't I doing it?"

How many times have you asked yourself this question? In this episode I'll share the five main reasons why you are holding back, and exactly what to do now to get back into action!

Listen to Podcast >

Why Laughter Connects ... and How To Use it for Business Success

Learn how humor builds connections, boosts engagement, and makes your message unforgettable.

Listen to Podcast >

Feeling lost, confused or overwhelmed
when it comes to growing your service business?

Take the quiz to determine your next best steps (It takes only 3-minutes).

Let's get started →