In this episode of the Driven Female Entrepreneur Podcast, I speak with Anita Popat a Social Media Strategist.
Anita has been immersed in the social media world for over a decade. Beginning her journey as a crafter, she crafted a variety of handmade products for babies and children and sold them on Facebook. While working as a marketing manager by day, she hustled on the side and gained traction with her product range. This caught the attention of others who began to ask her how she was so successful at social media. Anita happily shared her expertise and discovered a passion for teaching others.
As her corporate role expanded, she also built her personal brand on LinkedIn in addition to her work on Instagram. As her clients were on both platforms, she focused on these two channels. With the support of her manager, she was able to transition to doing social media work full-time.
Now, Anita specialises in creating introvert-friendly Instagram and LinkedIn strategies for business owners. She helps them build purpose-led foundations, develop content that speaks to their ideal customers, and streamline the use of technology. This approach helps business owners attract clients without draining their time and energy.
Don't miss this episode as Anita shares how you can achieve a strong online presence and boost your visibility on social media, ultimately growing your business and achieving your goals.
“When you’re growing your business, think of it from a serving mindset. You're here to serve your audience rather than sell.” - Anita Popat
In this value-packed episode you’ll learn:
- Why the fear of failure hinders creativity and productivity.
- How to separate yourself from your business.
- The importance of treating LinkedIn as a networking event.
- A manageable way to save energy and build connections quickly.
- The reason why it’s crucial to focus on quality and consistency over frequency when creating social media content.
...and so much more!
"Industry leaders can provide guidance, but at the end of the day, it’s you who know your audience, their data and what they respond to best." - Anita Popat
Anita specialises in helping business owners create introvert-friendly Instagram and LinkedIn strategies that are built on purpose led foundations, content that speaks to your perfect people and making the tech easy, so you can get clients without draining your time and energy.
Connect with Anita
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Melitta Campbell is an award-winning business coach who is passionate about helping women confidently Build, Grow and Scale a profitable business that allows them to do work that they love, create the balanced lifestyle they desire, and feel proud of the difference they are making.
Her expertise comes from 25+ years of experience in communication, marketing and leadership, including more than a decade of running her own businesses. This allows her to coach her clients on the inner-game of success as much as the practicalities of starting and running a thriving business.
Melitta is also the best-selling author of A Shy Girl’s guide to Networking, international speaker, and host of the Driven Female Entrepreneur podcast.
In 2021, LinkedIn named Melitta as one of the top Sales Influencers to follow and one of their top 14 most authentic contributors.
At AIs Influential Business Woman Awards in 2021 and 2022, Melitta was awarded:
Most Influential Female Business Coach (Europe)
She was recently named as one of the top Female Business Coaches in the World by Cade Hildreth, and
Grant Cardone and Pete Vargas invited Melitta to be a judge at: The Great American Speak Off 2023 event in Las Vegas, attended by 40k guests.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melitta
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You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
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