Tech without the Tears

Tech without the Tears

March 9, 2023

Or listen on :

Tech without the Tears

March 9, 2023

Tech without the Tears

Show Notes

In this episode of the Driven Female Entrepreneur Podcast, I speak with Anke Herrman, a Business Coach, an Online Tech Mentor, and the author of Taming The Tech Monster.

Anke grew up in East Germany and had always dreamt of moving to different countries. She was a linguist, but also loved maths for its structure. 

Upon moving to Australia, she faced difficulty finding a translator job and found herself working in the software industry. It was here that she discovered programming, and though overwhelmed at first, she soon came to see it as just another language, and a straight-forward one at that. Eventually, she moved to London where she accessed more tech opportunities.

In 2004, she left the corporate world and moved to Spain to pursue her creativity, starting a dress-making business. However, she soon realised that she needed a change due to burnout. Recognising the similarities between dress-making and starting a business, she saw an opportunity to become a coach and put her skills to use.

Now, she uses her knowledge in technology, teaching, psychology, and business to help coaches and educators with their online offerings. By handling the technical aspects, they can focus on their clients' needs. Her guidance leads them to achieve their goals and create prosperous online businesses.

Don't miss this episode as Anke shares her insights on guiding you through the creative process of establishing a prosperous online business by using your passion - without the struggle.

"When building an online business, give yourself some slack to allow for that learning phase and don’t beat yourself up when you feel overwhelmed." - Anke Herrmann


In this value-packed episode you’ll learn:

  • Why it’s crucial to discover your own approach and follow your unique way of doing things.
  • Why tech problems are rarely really about the ‘tech’.
  • What it means to validate your ideas.
  • How you can serve more people without burning out.
  • The significance of crafting an experience that people want.
  • Why it’s important to acquire knowledge gradually and in small steps.

...and so much more!

"If it feels hard, you're skipping steps. Slow down, make the steps smaller and work off the assumption that you have what it takes to figure this out, because you do." - Anke Herrmann

About Anke

Anke is an online tech expert, coach and author of Taming the Tech Monster. She started her entrepreneurial journey in 2004 when she quit her software developer career in the UK, moved to Spain and started a sewing business. It felt like riding a wild elephant until she realised that building a business really is a creative process, the same as sewing a dress or developing software - a magical mix of vision, skill and soul.

She now uses everything she's learnt about tech, teaching, psychology and business to guide coaches & educators from big idea to sold out online offers. She takes care of tech for them so that they can focus on taking care of the clients they're here to serve.

Connect with Anke

Website                Book

Access your Free Training (as mentioned in the show)

The number one question I'm asked is: How can I get more clients?

To help you market your business and attract more of your ideal clients, don't miss this masterclass:

> Access your Free Training and Attract your Next Dream Client Here

About Melitta

Melitta Campbell is an award-winning business coach who is passionate about helping women confidently Build, Grow and Scale a profitable business that allows them to do work that they love, create the balanced lifestyle they desire, and feel proud of the difference they are making.

Her expertise comes from 25+ years of experience in communication, marketing and leadership, including more than a decade of running her own businesses. This allows her to coach her clients on the inner-game of success as much as the practicalities of starting and running a thriving business.

Melitta is also the best-selling author of A Shy Girl’s guide to Networking, international speaker, and host of the Driven Female Entrepreneur podcast.

In 2021, LinkedIn named Melitta as one of the top Sales Influencers to follow and one of their top 14 most authentic contributors.

At AIs Influential Business Woman Awards in 2021 and 2022, Melitta was awarded:

Most Influential Female Business Coach (Europe)

She was recently named as one of the top Female Business Coaches in the World by Cade Hildreth, and

Grant Cardone and Pete Vargas invited Melitta to be a judge at: The Great American Speak Off 2023 event in Las Vegas, attended by 40k guests.

Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.

Connect with Melitta

Website                Facebook                Linkedin               Twitter                                                  

Join the Driven Female Entrepreneur Community

Come and join like-minded women in the FREE online community for Driven Female Entrepreneurs.

You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!

> The Driven Female Entrepreneurs Club

You May Also Enjoy...

Using Energy as a Strategy in Your Business

The Power of Confidence and Self-Belief

Building a Million Dollar Passive Income

Blazing Your Own Trail Through Podcasting

The Planisodes: Set Your Business Up for Success in 2023 (the easy way)

> More Podcast Episodes

Tech without the Tears

5 Steps to Success in Your First Business

Starting your first business is exciting! ...but it can also fill you with doubt, confusion and overwhelm.

Send my FREE eBook now
5 Steps to Success in Your First Business

Starting your first business is exciting! ...but it can also fill you with doubt, confusion and overwhelm.

Send my FREE eBook now


Latest Posts

What is a Business Mastermind and Do You Need To Be Part of One?

What exactly is a business mastermind? And what can you gain from joining one? Award-winning business coach and mastermind facilitator, Melitta Campbell, explains...

Read more >

7 Reasons to Join a Business Mastermind Group

Business masterminds are growing in popularity, and with good reason. They provide an exceptional learning experience that can accelerate your business and personal growth. Here are 7 benefits of joining a business mastermind group.

Read more >

How to Fall in Love with Sales

Learning to Love Sales starts with knowing how to communicate the true value of what you do. Then you can have natural sales conversations and enjoy working with more clients who value what you do.

Read more >


More Episodes

What I’ve learned About Podcasting From 150 Episodes of the Driven Female Entrepreneur Podcast

In this episode, I look forward to reflecting my experiences over the last two years, and sharing with you what I’ve learned about podcasting, pitching to shows and being a great guest.

Listen to Podcast >

Finding Your Voice as an Introverted Entrepreneur

Are you struggling to find the confidence to share your message with the world? Tune in as Fifi shares her expert tips on how to gain confidence and make a meaningful difference in the lives of others.

Listen to Podcast >

Using Energy as a Strategy in Your Business

Do you want to determine what is holding you back, cultivate an abundant attitude, and truly live your leadership? Don't miss this episode!

Listen to Podcast >

Feeling lost, confused or overwhelmed
when it comes to growing your service business?

Take the quiz to determine your next best steps (It takes only 3-minutes).

Let's get started →